H&M Reviews 

19,758
•
TrustScore 1.5 out of 5

1.4

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Review summary

Created with AI, based on recent reviews

Looking at 780 reviews, most reviewers were let down by their experience overall. Many people experienced extremely frustrating delivery delays, with parcels frequently arriving late, getting lost in transit, or failing to be dispatched properly from the central warehouse. Consumers also faced unhelpful customer support when trying to resolve missing deliveries, while others struggled with strict and unclear return policies and processes. Though some customers encountered frustrating issues, a few reviewers were happy with the online support they received from helpful representatives. Other individuals mentioned being generally pleased with certain products or appreciated having access to specific home collection items without previous issues.

What people talk about most

Product

Customers had ambiguous experiences with product, often praising the clothing and reasonably priced items... See more

Customer service

People report negative experiences with customer service, noting that representatives are unhelpful,... See more

Order

Consumers find order fulfillment to be extremely frustrating, reporting that purchases frequently fail to... See more

Delivery service

Customers consistently note negative experiences with delivery service, reporting that packages frequently... See more

Return policy

Users describe widespread dissatisfaction and frustration with the return policy, highlighting unexpected... See more

Reviews shaping this summary

Rated 1 out of 5 stars

H&M continue to use EVRI for delivery, and every parcel is extremely late or goes missing for weeks. Your money is taken and no items get delivered. Customer service want you to wait longer and longer... See more

Rated 1 out of 5 stars

really disappointed with H&M next day delivery..well, it just isn't! still waiting after 2 days, no updates, nothing - I ordered and paid for next day for a reason! the online chat - is also useless.... See more

Rated 1 out of 5 stars

We ordered the Kelly Wearstler lounge sofa. They provided the derlivery option with budbee. Budbee cancels the order due to they cannot derlivery anything above 20kg. Calling up budbee getting the inf... See more

Rated 1 out of 5 stars

Absolutely terrible delivery. It takes forever relative to other stores. I keep getting emails about delays. Hived is not good. I think I'm done ordering from H&M.


Company details

  1. Clothing Shop
  2. also in
  3. Fashion accessories shop
  4. Homewares Shop
  5. Ladies' clothes shop
  6. Men's clothes shop
  7. Youth Clothing Shop

Written by the company

H&M offers fashion and quality at the best price in a sustainable way for women, men, teenagers and children. The range includes everything from sparkling gala outfits and exclusive designer collaborations to everyday basics and high-performance yoga wear to help fashion fans across the world dress their personal style.


Contact info

1.4

Bad

TrustScore 1.5 out of 5

20k reviews

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1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Hasn’t replied to negative reviews

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1.4

All reviews

(19,758)

2,150 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Letterkenny H&M staff are so rude …

I went into H&M Letterkenny at 5pm they do not close until 6pm. Myself and my daughter (18) were followed around by an employee fixing clothing racks with a very cross attitude all the while bumping into my daughter several times and following our path of shopping for about a quarter of the store! I had gathered about five or six items to try on only to see railings had been pulled across the changing room and was told that the changing rooms were now closed (5.15ish) for cleaning. Thwre was no sign to say this! There was no apology and we were most definitely left with the impression that staff did not want us in the store as their attention was definitely on tidying up rather than serving customers.

14 October 2026
Unprompted review
Rated 1 out of 5 stars

If I could give it 0 stars I would

If I could give it 0 stars I would. They used to be grand and i was happy enough to order from them but now they are a joke. At least in Ireland anyway. First order made on the 9th of Sept 2026. I got an email saying they attempted delivery on a day I wasn't there, I gave them a week to try again and then emailed complaining and got a refund that day. So I ordered again on the 22nd of Sept. They again said they attempted delivery but this time I was there at the time they said and delivery was never attempted. Plus the email I got from them saying they were going to attempt delivery that day came 4 hours after they apparently attempted and failed to deliver. I emailed straight away to complain and got no response at all. They finally refunded me today, its an absolute joke. The worst part is the things I buy from them online are things they never have in stock in store in the correct sizes. They are a joke of a company and need to either deliver properly or stock their shops properly, I actually dont know how they even stay in business

14 October 2026
Unprompted review
Rated 1 out of 5 stars

I visited H & M High Street Kensington…

I visited H & M High Street Kensington Branch London. I went to the sale rail and found a pair of trousers. The UK sizing was covered up with the red label which showed the sale price. On the trousers the label said Europe size 44. I was unsure of the UK sizing for a 44 so I went to the counter and asked a staff member who was chatting to another staff member. No other customers were waiting. I asked her what size was a 44 in UK sizing and she told me it was a size 12 which was completely inaccurate as I decided to google it. Very disappointed in the lack of care and lack of any good customer service. I would always look after my customers and treat them respectively.

13 October 2026
Unprompted review
Rated 4 out of 5 stars

Exchanging process

I bought a pair of pyjama bottoms from one H&M store, and a few days later I went to exchange them at a different store closer to home. The whole process was very quick and easy, with no hassle at all. Really happy with the service and the flexibility!

10 October 2026
Unprompted review
Rated 1 out of 5 stars

No customer service etiquette

I took a top back in my lunch hour and was appalled by the confrontation I received by the sales girl at the desk at H&M One New Change. She curtly asked me what was wrong with it n then said it was dirty and went to hold it up amongst other clothing the same colour. She had no customer etiquette whatsoever. Won't be going back there.

12 October 2026
Unprompted review
Rated 1 out of 5 stars

Misleading product listing, a gift for a child ruined

**Misleading product listing and disappointing customer service**

I ordered a Tigger plush toy from H&M, but received a Winnie the Pooh plush toy instead.

Although the product description mentions “Tigger/Winnie the Pooh,” the product image showed Tigger both on the website when I placed my order and in the order confirmation email. Naturally, I expected to receive the toy that was actually pictured. To make matters worse, the website offers no option to choose which character you want, leaving customers with no way to ensure they receive the item they intended to purchase.

I find this product listing misleading and the overall experience extremely disappointing. The toy was meant to be a gift for a child who specifically wanted Tigger. Now, because I received the wrong item, there is no longer enough time for H&M to process a refund and for me to arrange a replacement before the occasion. As a result, I will be unable to give the child the gift they wanted.

I contacted H&M expecting a reasonable solution, namely to have the correct toy sent to me without additional cost. Customers should not have to bear the consequences of unclear product descriptions and incorrect deliveries, especially when the retailer's own images create a clear expectation of what will be received.

I hope H&M takes responsibility for this issue and improves the way it presents products and handles such situations. This has been a frustrating experience that could easily have been avoided.

12 October 2026
Unprompted review
Rated 1 out of 5 stars

Faulty dirty clothes

As a customer of over 40 years, I recently received a dress missing a front tie and subsequently returned it for a refund. However, Hennes declined the request, alleging the garment had been worn. I find this handling unacceptable, and given the receipt of damaged merchandise, I have opted to close my account.

1 October 2026
Unprompted review
Rated 2 out of 5 stars

Discounted priced marked on item pages…

Discounted priced marked on item pages are not reflected on checkout page. So only full price is in the cart. This is frustrating, and I've had issues where a mandatory return by mail was not refunded within 30 days. And the representative didn't understand tax needed to be refunded too.
The store is also no longer accepting returns for sale items purchased online. This is ridiculous.

10 August 2026
Unprompted review
Rated 1 out of 5 stars

Absolutely terrible delivery

Absolutely terrible delivery. It takes forever relative to other stores. I keep getting emails about delays. Hived is not good. I think I'm done ordering from H&M.

11 October 2026
Unprompted review
Rated 1 out of 5 stars

The customer service at H&M Hayes

The customer service at H&M Hayes, London, was absolutely terrible on Saturday, 10 October, at approximately 11:15 am. The way customers were treated was unacceptable and extremely disappointing. This is not the standard of service I would expect from H&M.

10 October 2026
Unprompted review
Rated 1 out of 5 stars

Not refunded

I returned an online order in the Kingston H&M. They said “all ok, we’ll refund in your original payment method”
A week later I realised that they never refunded me. I ask in their Hammersmith store and then their online support to explain - they asked me to go back to Kingston, to investigate!
Terrible service and behaviour

10 October 2026
Unprompted review
Rated 1 out of 5 stars

Appaling experience

Appaling experience. The website had an offer of 15% on some items without stating that this offer is valid online only - the same items are available in stores and therfore not online exclusive. Customer services team is quite diabolical.

8 October 2026
Unprompted review
Rated 1 out of 5 stars

If I could give them 0 stars I would

If I could give them 0 stars I would. 4 orders in 2 months and every one has either failed to be delivered, arrived over a week late or was apparently delivered to store but never made it there (wasted journey with no compensation) repeatedly asked for escalation to a manager, promised calls back, they never happened. Asked directly for refunds and told I have to wait over a week (when it’s already been over a week) for them to even consider processing it. 6 months pregnant, high risk and no other way of buying their maternity wear. Disgusting customer service, repeated failings to delivery basic functions of the business and repeated failures in T&Cs with nothing except a discount code for another purchase which is pointless when they cannot deliver on any order. Avoid at all costs

10 October 2026
Unprompted review
Rated 1 out of 5 stars

Sends no delivery confirmation when…

Sends no delivery confirmation when specifically says on website that they would send updates, late on arrival as I still have not gotten my package!!!! If you buy something for an event coming up don’t but from H&M I’m so disappointed especially when you have to pay for shipping and you don’t even get it in the time slot they give you

10 October 2026
Unprompted review
Rated 1 out of 5 stars

Warning about H&M gift cards

Warning about H&M gift cards – disappointing experience
I would strongly advise people to be careful when purchasing H&M gift cards, especially from third-party retailers.
I received an H&M gift card as a present for my little daughter. The card was purchased on 29 August and has been in my possession ever since. However, when I tried to use it, I discovered that I could not use it.
I contacted H&M customer service several times to resolve the issue. I was told that the gift card had already been used, which I find extremely difficult to understand, as the card had been with me since the date of purchase.
I asked H&M to provide evidence of when and where the card was used, but I have not received a satisfactory resolution.
It is incredibly disappointing to pay for a gift card, or receive one as a gift, only to be unable to use it and then feel that you are being left to deal with the problem yourself.
I believe H&M should investigate this matter properly and review how gift cards sold through third-party retailers are stored, handled and activated.
My advice to other customers: be cautious when buying H&M gift cards and keep your proof of purchase. I would hate for anyone else to experience the same frustration and disappointment.

29 August 2026
Unprompted review
Rated 1 out of 5 stars

Ordered a barrel denim but got a brown…

Ordered a barrel denim but got a brown top instead. Called customer service about it but they were not helpful at all. Spoke to Lucky.When I explained my situation they told me that they would investigate the problem and provide me with resolution on my email. They sent me wrong product and now i am not even sure if i am getting my money back or not.Worst customer service.

9 October 2026
Unprompted review
Rated 1 out of 5 stars

So I ordered two jackets from H&M and…

So I ordered two jackets from H&M and received one I call them straight away away to notify them they told me parcel was not showing delivered call back when it was so I did that they told me they had refunded me I get email unfortunately I did so I call them back and they told me they are not refunded me and iv received both this is outrageous service I now go to get intouch with my bank let them no please stay clear of H&M

8 October 2026
Unprompted review

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