Smartmoms Reviews 

197
•
TrustScore 2.5 out of 5

2.6

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Review summary

Created with AI, based on recent reviews

Looking at 195 reviews, most reviewers were unhappy with their experience overall. Customers frequently experienced extensive delivery delays, often waiting several weeks for packages to arrive from overseas suppliers. Many people received items in heavily damaged boxes, and consumers complained about poor product quality that did not match advertisements. Furthermore, reviewers noted that customer service was completely unresponsive when they sought assistance or attempted to secure refunds. Some reviewers were happy with certain purchases, finding the colorful toys and interactive gifts delightful and well-made for children. People also mentioned that select orders arrived promptly, bringing great joy to their young family members during special play sessions.

What people talk about most

Product

Reviewers mention ambiguous feedback about product quality and delivery, with many customers praising... See more

Quality

People report ambiguous experiences with quality, as many customers are delighted with the lovely items and... See more

Delivery service

Reviewers highlight ambiguous aspects of delivery service, noting that while some consumers experienced very... See more

Order

Customers had negative experiences with order, frequently reporting severe delays, missing items, and damaged... See more

Customer service

Consumers find customer service to be deeply frustrating due to ignored emails, delayed replies, and a... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Little delayed in returning emails but thorough in their response. Delivery had not arrived but all arrived and my grandson happy

Rated 1 out of 5 stars

Really really shoddy experience wished I’d never placed an order. Made an order in June 2026, when it hadn’t arrived after four weeks followed up with customer service. They offered a 20% discount rat... See more

Rated 1 out of 5 stars

AVOID. Reporting to Trading Standards along with 2 other fake UK companies, cheap imports from China. Persevere with refunds,took me a month and threats of Trading Standards and HMRC,then follow throu... See more

Rated 1 out of 5 stars

Liam Heller - Owner of said UK business. Operates out of Germany and items all shipped from CHINA taking 2-4 weeks to arrive. Photos of items for sale are not what you receive all AI images. Courier... See more


Company details


Contact info

2.6

Poor

TrustScore 2.5 out of 5

197 reviews

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No recent history of asking for reviews

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Hasn’t replied to negative reviews

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2.6

All reviews

(197)

196 reviews in the last 12 months

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Rated 2 out of 5 stars

Nothing received

Ordered a farm set 28th September then realised it's coming from china ! I would never have ordered it if I knew it wasn't from the UK. No tracking and no response. if I don't receive by Monday I'm going to the bank to reverse the payment. I'm not paying £23 for nothing.

September 28, 2026
Unprompted review
Rated 1 out of 5 stars

Really really shoddy experience…

Really really shoddy experience wished I’d never placed an order. Made an order in June 2026, when it hadn’t arrived after four weeks followed up with customer service. They offered a 20% discount rather than a full refund. Then said still on way. But item still hasn’t arrived and despite multiple attempts to contact they are not responding. Complete sham and fake business. Do not trust.

October 9, 2026
Unprompted review
Rated 1 out of 5 stars

Scammers, fraudulent adverts

Was advertised as being UK based which was false. Shipped from China which took 3 weeks to arrive. Arrived badly damaged and unusable. Emailed in to be told to HEAT the lamp up to remould it into shape and if it burns to stop. Basically put your safety at risk cause we won’t refund you. I was then told to ship it back to GERMANY at my own cost. I have since been ignored. Luckily, my credit card company will refund the cost but DO NOT TRUST THIS COMPANY

October 9, 2026
Unprompted review
Rated 5 out of 5 stars

Soft Barn Animal Toy

Bought a Soft Mini barn and animals for my Grandson for Christmas, it arrived and is such a gorgeous little gift but.... the cardboard box it arrived in, which was an animated box which is part of the present was all smashed in but.... I have to give so much credit to Smartmoms as they responded brilliantly. They sent a replacement box and sent it flat packed so it was not damaged and they informed me of everything they were doing. Brilliant Customer Service. I would definitely use this Company again. Yes took a while to receive it but again I was informed every step of the way. Cannot fault them.

October 5, 2026
Unprompted review
Rated 5 out of 5 stars

Good Product Quality

Quality of product is really good.
Easy navigation of the smartmoms website while shopping.
Prices are relatively cheap also.
Delivery took a bit of time but not too much.
Notification of delivery process was a plus also.

September 16, 2026
Unprompted review
Rated 5 out of 5 stars

Ordered a lovely little sensory item…

Ordered a lovely little sensory item from smart mom's, well packaged, arrived fairly quickly and the item was of good quality, plush soft material, bright colours and textures to capture a toddlers imagination.

September 5, 2026
Unprompted review
Rated 1 out of 5 stars

I ordered a picture frame from my…

I ordered a picture frame from my granddaughter but the colour didn't suit when I requested information about a refund I was asked the reason but since I responded I have heard nothing more. The second item I ordered has a piece missing and again I have had no response. When I tried to phone the number came up as invalid. These combined with the slow delivery will ensure I never use this company again.

September 30, 2026
Unprompted review
Rated 5 out of 5 stars

Bought this for grandaughter who imo…

Bought this for grandaughter who imo always looked uncomfortable when she was asleep in car seat ..bought this and difference it makes supports her so her head is not slumped forward looks comfy now when shes asleep in car ...delivery was quick...very happy with purchase if thinking about buying dont hesitate ☺️

September 1, 2026
Unprompted review
Rated 5 out of 5 stars

Great Customer Service

I had not received my product and was unable to track it so I emailed Smartmoms. They dealt with my issue very quickly and I received my order a few days after. Great customer service.

September 25, 2026
Unprompted review
Rated 1 out of 5 stars

DO NOT BUY FROM THIS COMPANY!

DO NOT BUY FROM THIS COMPANY!
after 9 weeks still haven’t received my order sent them evidence from the courier I have not received my item awaiting a refund after all this time after formal complaints! still nothing but the odd email after two weeks! Will be taking this issue further to the relevant standards!

September 30, 2026
Unprompted review

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