Ocado Reviews 

18,263
•
TrustScore 2.5 out of 5

2.3

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Review summary

Created with AI, based on recent reviews

Considering 1,114 reviews, most reviewers were unhappy with their experience overall. People frequently encountered missing items from their orders, alongside damaged products and poor packaging that ruined fragile groceries. Customers also struggled significantly with unhelpful customer service representatives and unexpected delivery delays that disrupted their daily routines. Some reviewers were happy with the exceptionally polite delivery drivers and the wide variety of quality food choices available. Consumers additionally appreciated the overall convenience of the home delivery service and the helpful updates regarding arrival times. Many shoppers noted that receiving groceries directly to their door made routine shopping much easier despite occasional drawbacks.

What people talk about most

Delivery service

Reviewers express mixed feelings regarding the delivery service, with some consumers praising polite drivers... See more

Product

Consumers find product to be a mixed experience, as many reviewers appreciate the great quality, variety, and... See more

Order

Customers had ambiguous experiences with order, as some reviewers expressed deep frustration over missing... See more

Customer service

Customers consistently note ambiguous experiences with customer service, as some reviewers report unhelpful... See more

Service

People report ambiguous experiences with service, as some reviewers express great satisfaction, highlighting... See more

Reviews shaping this summary

Rated 2 out of 5 stars

Wow! How can Ocado have so many terrible reviews and keep trading in the same way. I'm super disappointed and will be looking for alternative delivery companies. Not worth payment for delivery when... See more

Company replied

Rated 3 out of 5 stars

Lots of positives for Ocado but their big downside is lack of availability of products. I've been trying to order Gold blend coffee for a week and part baked baguettes but they are slow to restock. Sp... See more

Company replied

Rated 3 out of 5 stars

Started off brilliantly about 6 months ago. Great delivery, good products, but recently deliveries are past the booked delivery times, items out of stock and not packed very well at all with squashed... See more

Company replied

Rated 3 out of 5 stars

I used to look forward to my regular Ocado orders, but since moving house, there have been occasions where the products which seemed to be in stock (usually the night before) are no longer available u... See more

Company replied


Company details

  1. Supermarket

Written by the company

Tired of supermarket stress? We're the world's dedicated online supermarket, committed to unbeatable choice, unrivalled service, and reassuringly good value. Enjoy easy grocery deliveries. Contact us: 0345 656 1234, WhatsApp 07458 154 453, ocado@ocado.com. Follow us on all social media channels.


Contact info

2.3

Poor

TrustScore 2.5 out of 5

18k reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 95% of negative reviews

Typically replies within 24 hours

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2.3

All reviews

(18,263)

1,070 reviews in the last 12 months

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Rated 2 out of 5 stars

I have been a customer for years,always…

I have been a customer for years,always had amazing produce,I contacted the "Instant chat" thing and advised them I had Tins of produce with dents in the can,The answer i got was what do you want to do,also the advice was if there is leakage from the cans ,do not use, i advised them I did not want a refund ,just to advise them Four cans dented! I assumed a big establishment would insist on a refund,Shocked really,Waitrose and Amazon are so customer focused.

14 October 2026
Unprompted review
Rated 1 out of 5 stars

20 years of loyalty. Thousands of pounds spent. And this is how Ocado repays its customers.

After more than 20 years as an Ocado customer, I am closing my account. Not because of poor deliveries, missing items or rising prices, but because of a business practice I find utterly unacceptable.

Ocado has been repeatedly adding products to my orders that I no longer want, apparently based on my previous shopping habits.

In my case, it's Evian water. Not the odd bottle, either. FOUR packs of FOUR bottles. SIXTEEN bottles at a time. Repeatedly appearing in my trolley through Ocado's automated shopping features, despite my having stopped deliberately ordering them.

Think about that for a moment. A supermarket that quietly adds products to your basket based on what you used to buy, leaving you responsible for spotting and removing them before you're charged.

Whose interests does that serve? Certainly not the customer's.

The whole point of online grocery shopping is convenience. I shouldn't need to conduct a forensic audit of my trolley every week to make sure I'm not paying for things I never intended to buy.

For ages, I assumed I'd made mistakes with my orders. I blamed myself. It genuinely never occurred to me that Ocado's own systems could be responsible for repeatedly putting unwanted products into my trolley.

I find this practice disgusting, reprehensible, and offensive on so many levels.

14 October 2026
Unprompted review
Rated 1 out of 5 stars

Its a shame Ocado don't let you use a…

Its a shame Ocado don't let you use a Klarna one time card to spread the cost over 3 months. I was so excited to order some Christmas goodies and things I can't get elsewhere but my order was cancelled on the day and I tried again and it was again cancelled. I don't really understand the reasoning since most places I shop online allow me to use Klarna. I also think because the minimum spend is £60 it should be reasonable to allow the use of Klarna.

14 October 2026
Unprompted review
Rated 1 out of 5 stars

Absolute rubbish

Absolute rubbish
You need a password that containes
A number
A special character
A capital letter
A lower case letter

FFS it's easier to get into fort Knox
Will never use them again
Even when you try to log in for the first time....it says too many login attempts.
PATHETIC

14 October 2026
Unprompted review
Rated 5 out of 5 stars

Brilliant customer service

Thank you to the Ocado driver and the man I spoke to on the phone. It was my fault when I didn’t hear the doorbell ring. The order was then delivered efficiently after sorting out my error. The customer service was excellent, thank you both.

13 October 2026
Unprompted review
Ocado logo

Reply from Ocado

Hi Jenny, thank you for your review! We're delighted to hear that your order was delivered efficiently, as this is always the standard of delivery we want to provide. We appreciate your feedback on our customer service, as we always want to provide the best support possible if things go wrong. If you need any further assistance with anything, please don't hesitate to reach out!

Rated 1 out of 5 stars

1 star. SHOCKING CUSTOMER SERVICE

Our delivery slot was 9.30pm to 10.30pm. By 11.30pm nothing had arrived and we'd heard nothing from Ocado, so we called them ourselves. Only then were we told the driver had cancelled his last three orders, ours included.

Nobody thought to let us know. No text, no email, no call. I sat waiting an hour past the slot, I have a young family to feed in the morning and no food in the house, only to find out the order was never coming.

A late delivery happens. Cancelling and leaving customers to discover it themselves is a different thing entirely. If we hadn't chased it, we'd still be waiting. For a company that sells itself on reliability, this was a complete failure of the most basic customer care.

We've relied on Ocado for our weekly shop, but after tonight we'll be looking elsewhere.

13 October 2026
Unprompted review
Ocado logo

Reply from Ocado

Hi Chris, thank you for your review. We're so sorry to hear that your order was cancelled and that you received no communication about this, and we completely understand how inconvenient and frustrating this would be. It's disappointing that our service on this occasion fell short of the reliability you expect and deserve. We have reached out to you for information so we can look into this further.

Rated 1 out of 5 stars

I rely on deliveries as I live in the…

I rely on deliveries as I live in the middle of nowhere and ordered from Ocado with a delivery tomorrow 8:30-9:30. At 5:37 I received a notification that my order was cancelled, I looked and did not understand why, then realised my card hadn’t changed due to being scammed. I quickly changed it and re-ordered within minutes, I lost offers and had to try and find new items went into the slots and nothing other than 4-5.
I called to speak to someone as the slot couldn’t have gone and was told it’s all out of their control. I asked to speak to a manager as my partner in 74 and not well and really needed an early delivery of some kind. I was told it was out of their control. This is a terrible system, if this happened at Christmas or on a special occasion it could be devastating. A simple notification could have stopped this from happening instead of just cancelling someone’s weekly food delivery. Extremely poor customer service

13 October 2026
Unprompted review
Ocado logo

Reply from Ocado

Hi Lisa, thank you for your review. We're so sorry your order was cancelled, and that this meant you missed out on offers and your chosen delivery slot. We completely understand how inconvenient this would be, and we have reached out directly to look into this further for you.

Rated 1 out of 5 stars

Near on accident with delivery van on…

Near on accident with delivery van on way to work causing me to move to another lane
Rang customer service probably get more help from a brick wall disappointed no help at all!

13 October 2026
Unprompted review
Ocado logo

Reply from Ocado

Hi Sarah, thank you for your review. We're so sorry to hear that an accident was nearly caused. We take road safety seriously and train our drivers extensively, so it's concerning to hear that this has happened. We have requested information so that we can look into this further.

Rated 1 out of 5 stars

My pass renewal runs out this month…

My pass renewal runs out this month will I be renewing it,NO. Was putting up with damaged products, lots of stuff out of date. Put up with that but today found out all delivery dates have gone. Not one message about dates. Terrible how they treat there customers who pay a premium for the annual pass. Oh yes they sent me an email stating the annual pass was increasing. I’ve got an order coming tomorrow, that’s being cancelled as is the annual pass. Cannot understand how M&S use this company for delivery. I wonder why Ocado are so much in debt. Waitrose here I come.

13 October 2026
Unprompted review
Ocado logo

Reply from Ocado

Hi Roger, thank you for your review. We're so sorry to hear that you received damaged and out-of-date items. This is never the standard of quality we want to deliver, and it's disappointing that you wish to cancel your upcoming order and Smart Pass membership as a result. We would like to investigate the issues further, so we have reached out to you directly to put things right.

Rated 5 out of 5 stars

Ordered for the first time.Savibgs fir…

Ordered for the first time.Savibgs fir first delivery n free after that for a time.Very impressed delivery n ordering.Alsi had a question n they whatsapp me straight back n was very helpful

13 October 2026
Unprompted review
Ocado logo

Reply from Ocado

Hi Tracy, thanks for your review! We're so pleased that your first order with us went well, and it's great to hear that our WhatsApp support was helpful, as we always want to support you with any queries you may have. If you need any further assistance with anything, please don't hesitate to reach out. We look forward to delivering to you again soon!

Rated 1 out of 5 stars

Absolutely terrible

Absolutely terrible I will never be shopping at Ocado again. I spent £95 for all my food to come either damaged or mouldy or crushed , this is unacceptable and they refused a refund to me

12 October 2026
Unprompted review
Ocado logo

Reply from Ocado

Hello there. I'm so sorry to hear about the terrible experience you had with your order.

It's certainly not ideal to hear that your £95 shop arrived with items that were damaged, crushed, and mouldy. Delivering fresh produce and intact groceries is valued.

We'd like to look into your account and discuss this further so we've requested information.

Rated 5 out of 5 stars

Naty pants

Ordered Naty pants to try on my toddler and absolutely love them. ( size 8 for reference). Good price/value for money. No rashes, no rips, overall really pleased.

11 October 2026
Unprompted review
Ocado logo

Reply from Ocado

Hello there.

Thanks for your review! We're glad to hear that the Naty pants are a hit and that you're pleased with them. We take great pride in the brands we choose to stock so it's great to hear your appreciation for them. We'd also suggest leaving a review for the product on the website. Thanks again for sharing!

Rated 1 out of 5 stars

Normally my experience is excellent

Normally my experience is excellent. Only a small issue but a matter of principle me thinks. Charge me gbp1 because my total order was 90p inder their damm order (gbp75 on groceris now considered a small order- inflation out of control). Anyway reason for my order not quite reaching the minimum accepyable irder vale due to missing and unavailable items. i.e. they penalise me gor their failures. Only gbp1. but my gbp1. Maybe next time I will use Tesco. Did consider teling the driver to return the order bu didn't want to cuy of my nose to spite my face. mmmmmmmmmmmmmmm! Wow got my 1 gbp refunded, coming in 10 fays!. so you are upped to 4 stars. kept one star because you nicked my 1gbp in the first pave. Do not know why you get poor ratings generally as I normally get very good service.

11 October 2026
Unprompted review
Ocado logo

Reply from Ocado

Hello there. Thank you for your review.

We're sorry to hear about your thoughts on the small order charge and that this was added due to missing and unavailable items. If the order was checked out without this fee but then items were unavailable on our end, this fee won't be added after. We would never look to penalise you for our errors. If you'd like to discuss this further, please reach out again to our Customer Service team.

Rated 3 out of 5 stars

Lots of positives for Ocado but their…

Lots of positives for Ocado but their big downside is lack of availability of products. I've been trying to order Gold blend coffee for a week and part baked baguettes but they are slow to restock. Special offers and budget range are very poor compared to Sainsbury's. Delivery is great.

10 October 2026
Unprompted review
Ocado logo

Reply from Ocado

Hello there. Thank you for your review and for your feedback on our item availability. We're sorry to hear you haven't been able to order the Gold blend coffee and baguettes. We've sent you an email discussing this further.

Rated 1 out of 5 stars

Not their usual standard

Not their usual standard - I’ve been receiving deliveries in the last month with missing items and no suitable alternatives could be found. Yet the item is either in stock on the website and always an alternative when I click. I guess Ocado expect me to not eat that day. This means having to spend extra money elsewhere which isn’t what online shopping is for.

I pay for Smartpass and rarely get the free gifts. I was so excited to be offered one last week. Yet today it was out of stock and no suitable alternative found. How disappointing! I think I’ll stop using Ocado.

11 October 2026
Unprompted review
Ocado logo

Reply from Ocado

Hello there. We're sorry to hear that items have been missing over the last month with no alternatives. We've emailed to discuss this further.

Rated 1 out of 5 stars

First few deliveries were ok not…

First few deliveries were ok not outstanding service just ok. Then delivery slots not being adhered to either late or in most cases far too early, had one delivery driver turn up a hour and 15 minutes early. Add to this all the damaged products you have to keep reporting and then being questioned on, not worth the hassle.

The final straw was on one delivery the obnoxious driver literally smashing and banging on the door with an object. When I answered the door I asked the driver what he was doing he completely ignored me and my partner and just left in a hurry leaving 2 tote boxes behind. He reversed at high speed mounting the kerb has he did so. The issue was raised with Ocado’s insurance department due to damage caused to front door. Ocado declined the claim basically saying the damage to the door was historical and they basically didn’t believe me.

Me and my partner are also disabled and Ocado don’t take disabled people’s disabilities into account shop elsewhere say yourself the hassle and poor customer service.

9 October 2026
Unprompted review
Ocado logo

Reply from Ocado

Hi Michael. Thank you for taking the time to leave us a review. We are truly sorry to hear about your recent experiences. It is very disappointing to learn that your delivery slots were missed, items arrived damaged, and you encountered issues with our driver - this is certainly not the standard of service we aim to provide.

While our claims team handles issues once an insurance form is submitted, please reach out directly to our Customer Hub if you need any further assistance regarding damaged items, product quality, or delivery timing.

Rated 1 out of 5 stars

Many issues are getting tiresome now. Get your act together Ocado.

Ocado used to be fantastic but now there is always a problem every single delivery.
Most of the time items are damaged in transit or arrive leaking, the most common leaking item that I have found in my shopping is Dettol laundry cleaner which has leaked all over my food shopping on more occasions than I can count now. There has been occasione when the Dettol laundry cleaner is literally leaking all over my doorway and hallway floor as I'm being passed it by the driver which leaves me with a huge amount of clean up to do which can be difficult for me as I have autoimmune & mobility conditions but I have no choice but do this properly & instantly no matter how I am feeling as I have pets in the house that could step in it or lick it... I have complained about this on many occasions but nothing changes, always arrives leaking so I have no choice but to stop purchasing at this point as it is just not worth the stress & the effort/trouble of cleaning & calling only to keep repeating myself time & time again.
Also there are times that I am genuinely shocked by the state that some of the vegetables & salad arrive in, they arrive mouldy rotten and ready for the bin.

I'm loosing faith in this company as it has gone so far downhill since originally signing up with them.
Also they charge you for many bags but I've noticed that on arrival the drivers seem to pile items from some bags into others before passing them to you even though you are charged for the bags that they end up walking away with.

Get your act together Ocado, this is NOT acceptable.

10 October 2026
Unprompted review
Ocado logo

Reply from Ocado

Hello T L,

We are deeply sorry and disappointed to read about your recent experiences.

We have reached out to you directly via email regarding these issues.

We hope to hear from you soon.

Best wishes

Rated 1 out of 5 stars

19 items missing from my order, why?

19 items missing from my order, grapes which were on the turn, had signs of mould. Nectarines had bruising from being bashed about. Short use by dates. Won't be using again.

10 October 2026
Unprompted review
Ocado logo

Reply from Ocado

Hello! Thanks for leaving your review. We're sorry to hear you had so many items missing and that some of your fruit had signs of mould and was bruised. This is not the experience we want for our customers, so we have reached out to your privately.

Rated 1 out of 5 stars

impossible to navigate

impossible to navigate. cannot add or remove items to shop...very odd site. they could learn a lot from tesco!

10 October 2026
Unprompted review
Ocado logo

Reply from Ocado

Hi Lynda,

We are very sorry to hear that you have found our site impossible to navigate. It is certainly not a normal part of our shopping experience where customers cannot add or remove items from their shop and we’d love to assist with/get to the bottom of this.

If you could reach out to our customer hub we would happily guide you through the ins and outs of how the site works, or, if there is an issue, we could trouble shoot it and get it fixed.

I have requested your details so we can make contact and make that happen.

Alternatively, please follow the link below to see all our contact options, pick the one that is best for you and an advisor will be happy to help.

https://www.ocado.com/content/get-in-touch?srsltid=AU7gw4XmdeO18-CxNxoxcQmagqI0Y-h5Wzfa2ycuBMxKEwPEX6LY4Ycq

We can also help via DM on social media platforms.

We look forward to hearing from you.

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