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World First Travel Insurance Reviews 

12,277
•
TrustScore 5 out of 5

4.9

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Review summary

Created with AI, based on recent reviews

Considering 273 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the staff for being exceptionally helpful, polite, and knowledgeable when discussing pre-existing medical conditions in thorough detail. People also appreciate the reasonable prices and the straightforward online application process that make securing appropriate travel insurance very simple and stress-free. Some reviewers were not happy with unexpected price increases between years or occasional difficulties hearing agents clearly due to background noise during phone calls. A few individuals additionally mentioned that annual policies are not available for older seniors, requiring them to look elsewhere for yearly coverage.

What people talk about most

Price

Reviewers highlight positive aspects of price, noting that quotes are very reasonable and much better than... See more

Staff

Clients share positive opinions on staff, frequently highlighting their helpful, patient, and professional... See more

Customer service

Consumers find customer service to be positive, frequently highlighting helpful representatives who explain... See more

Website

Reviewers mention positive feedback about website navigation, highlighting how simple and straightforward the... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Agent was very helpful and patiently took me through the questions require. I felt no undue pressure to take up the policy which regrettably I did feel from another well known insurance provider who q... See more

Rated 5 out of 5 stars

Cannot say what this company is like if a claim is made as, luckily, haven't had to do so. In terms of purchasing, the prices are good and several choices offered. Have purchased several times. Un... See more

Rated 5 out of 5 stars

I was able to get my travel insurance at a reasonable price from you . Some insurance companies wouldn’t even give me quotes because of my illness. I’m on a medication that’s working wonders and I fe... See more

Rated 5 out of 5 stars

Always very professional with their approach. Staff very friendly. World First go a bit deeper than other providers, to give a more bespoke quote, which reflects your medical liability more accurat... See more


Company details

  1. Travel Insurance Company
  2. also in
  3. Insurance agency
  4. Insurance company

About World First Travel Insurance

Written by the company

When we launched in 1973, our aim was to make travel insurance fairer. We succeeded! Today we provide cost-effective cover to all sorts of people, going to all sorts of places. And our flexible options make it easy to get the policy that's perfect for your plans. Get a quote now

What can you expect from World First?

Written by the company

New cover for COVID-19
All policies automatically include our COVID-19 cover. See our website for more details.
Choose your level of cover
With multiple levels of cover to choose from, you only ever pay for what you need.
Cover for medical conditions
Sophisticated medical screening means we can cover thousands of conditions, for less than you may find elsewhere.
Your cover, your way
Create a policy that's perfect for your plans with flexible extras like cover for gadgets, cruises and even winter sports.
Go explore!
We cover all sorts of holidays - whether it's a weekend break or the adventure of a lifetime.
Getting active?
All policies include cover for more than 150 sports and activities - such as tennis, bungee jumping and surfing.
UK customer service team
Our friendly customer service team is based right here in the UK.

Count on it...

Here’s what we can promise you.

Here’s what we can promise you.
  • 14-day money back guarantee
  • No credit or debit card fees
  • 24/7 access to English-speaking emergency medical assistance helpline
  • Members of the Association of Travel Insurance Intermediaries (ATII) and the British Insurance Brokers Association (BIBA)

Contact info

4.9

Excellent

TrustScore 5 out of 5

12k reviews

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4.9

All reviews

(12,277)

255 reviews in the last 12 months

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Rated 5 out of 5 stars

Medical Travel insurance…

I was able to get my travel insurance at a reasonable price from you . Some insurance companies wouldn’t even give me quotes because of my illness. I’m on a medication that’s working wonders and I feel very well so I wanted to have my holiday which I thoroughly enjoyed. I will definitely use you again for a quote if I go on holiday again . Your staff gave great service and very friendly on the phone

28 September 2026
Rated 4 out of 5 stars

Excellent service.

Excellent service from the representative as I prefer to be able to talk to someone rather then constantly filling in on-line forms to then be told to ring the company anyway, is worth a bit extra, the fact they speak and understand English is another big benefit.
Shocked at the increase from last year, which was the only thing that prevented a 5* review, but I like loyalty and hope it will be rewarded and returned one day 🤞.
Thank you.

8 September 2026
Rated 5 out of 5 stars

helpfull staff

helpfull staff and very thorough. call back was on time. making the payment was easy via the link. Good pricing

14 September 2026
Rated 5 out of 5 stars

No pressure - just helpful

Agent was very helpful and patiently took me through the questions require. I felt no undue pressure to take up the policy which regrettably I did feel from another well known insurance provider who quoted for this trip. I will definitely use World First again.

11 September 2026
Rated 5 out of 5 stars

What a pleasure to speak to an…

What a pleasure to speak to an individual, with a brain, (not some ghastly AI Bot), who was fantastically helpful
and guided me through a lengthy process - I have complicated medical condition - and provided me with the best and very comprehensive quote I have received thus far - needless to say I have bought the policy.
I am quite sure their service will just as good should I need to make a claim.....World First by name, World First by nature. Thank you.

16 September 2026
Unprompted review
Rated 5 out of 5 stars

Complex pre existing medical conditions

Rather than a tick list general quote process, World First has a detailed knowledgeable condition based sales system that assesses the actual real insurance risk resulting in a cost for multi trip Europe cover in £100's rather than no cover at all, or £2500+ from the usual internet suppliers. Very friendly and patient sales lady. Thoroughly recommend World First to all travellers.

24 August 2026

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