SURI - Award-winning Electric Toothbrush | B Corp™ Reviews 

20,517
•
TrustScore 5 out of 5

4.8

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Review summary

Created with AI, based on recent reviews

Looking at 7,164 reviews, reviewers overwhelmingly had a great experience with this company. Consumers frequently praise the stylish and modern design, the impressively long battery life, and the remarkable cleanliness they consistently feel after brushing their teeth. Buyers also genuinely appreciate the incredibly responsive customer support team and the thoughtful eco-friendly features, such as easily recyclable brush heads and convenient travel cases. However, some customers also noted occasional durability problems, mentioning that the battery life deteriorated or charging functions failed completely over time. A few reviewers additionally felt that the bristles were a bit too soft or experienced minor inconveniences with the pressure sensor functionality.

What people talk about most

Product

Customers had positive experiences with product, frequently praising the sleek, lightweight design, excellent... See more

Quality

Consumers find quality to be exceptional, with reviewers praising the sleek design, long-lasting battery, and... See more

User experience

Reviewers highlight positive aspects of user experience, expressing great satisfaction with the sleek,... See more

Customer service

Customers consistently note positive experiences with customer service, highlighting fast responses and... See more

Service

Reviewers mention positive feedback about service, highlighting fast and responsive support, polite call... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Unpacking my SURI toothbrush was like having a new iPhone The sleek packaging was reassuringly protective and finally when the small brush was revealed it felt as if it was worth the eye watering... See more

Rated 5 out of 5 stars

This company have been amazing. Firstly, the product is brilliant. Highly recommend the purchase of a SURI toothbrush. The case is fabulous too. When my toothbrush and case developed a charging is... See more

Rated 5 out of 5 stars

I love my Suri toothbrush! Can really feel the clean after using it, the battery charge is probably the best I've experienced in all the previous battery powered ones I've had. I needed a replacement... See more

Rated 5 out of 5 stars

This is my 6th toothbrush bought. I purchased for myself and family. Two of the toothbrushes have needed replacing as they have just stopped working and videos of this have been sent to Suri so the... See more


Company details

  1. Health and beauty shop
  2. also in
  3. Beauty product supplier
  4. Dental Supply Shop
  5. Toiletries Shop

About SURI - Award-winning Electric Toothbrush | B Corp™

Written by the company

Hi there, we're SURI, a UK-based, Certified B Corporation oral care brand.

We design sonic electric toothbrushes with aluminium bodies and plant-based brush heads, made to look good, clean well and last.

SURI Pro 2.0 sonic electric toothbrush

Why choose SURI?

Built-in pressure sensor.

SURI Pro 2.0 has a Touchsense™ pressure sensor that pulses if you brush too hard, helping protect your gums.

Over 1 month battery life.

One charge covers around a month of twice-daily brushing, at home or away.

Slim, waterproof aluminium body.

Lightweight, durable and IPX7 waterproof, with two cleaning modes (clean and polish) and a 2-minute quadrant timer.

Plant-based brush heads.

Our heads are made from cornstarch, with medium-soft bristles derived from castor oil. In the UK and US, you can send used heads back to us free of charge and we recycle them into new products.

Named Editor's Choice.

SURI 2.0 was named Editor's Choice in Electric Teeth's Best Electric Toothbrush 2026 guide.

Shop SURI

What's in the box?

SURI Pro 2.0 toothbrush, 1 plant-based brush head, wireless charging stand, magnetic mirror mount and a plant-based head cover.

Optional UV-C travel case.

Available with SURI Pro 2.0, our slim travel case has USB-C charging and a built-in UV-C light that kills up to 99.9% of bacteria on your brush head.

SURI UV-C travel case

Magnetic mirror mount.

Every toothbrush comes with a minimalist magnetic mount, so your brush can sit on a mirror or tile instead of the sink.

SURI magnetic mirror mount

Buying with confidence

100-day trial when purchased at trysuri.com: try SURI for 100 days, and if it's not for you, return it for a refund.

Warranty: SURI Pro 2.0 comes with a 1-year warranty, extendable to 2 years when you register.

Need help? Contact us at support@trysuri.com.

Shop SURI

Contact info

4.8

Excellent

TrustScore 5 out of 5

21k reviews

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4.8

All reviews

(20,517)

6,829 reviews in the last 12 months

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Rated 2 out of 5 stars

Great design, but 2 failures in as many years

Great design, let down by reliability.

There's a lot to like about the Suri. The battery lasts far longer than the usual competitors, it cleans well and is easy to keep clean itself, and it's easily the best-looking toothbrush I've owned.

The problem is reliability. In two years I've had two Suri 1 units fail. Both stopped charging and wouldn't hold a battery. The paint has also flaked off. Mine is the blue one. My wife has the green version and hasn't had a single issue, so maybe it's down to luck or batch. Either way, two dead units in two years isn't acceptable for a premium product.

When it works, it's excellent. I just can't trust it to keep working.

14 October 2026
Unprompted review
Rated 5 out of 5 stars

Great company

I purchased the SURI 2.0 and am extremely impressed by it. Great product and all the extras. Excellent customer service. Got free wash bag with toothpaste and key. Would highly recommend. Worth the price for quality.

12 October 2026
Unprompted review
Rated 3 out of 5 stars

So far, so good

So far, so good but this is my first electric toothbrush and I'm still getting used to it. I am enjoying it though!
Two things I would say: it's difficult for me to notice the haptic indication that the 30 second phases are up. I'm working on concentrating on that. And, I find it difficult to change from the more gentle to the more vigorous brushing. Exerting just the right amount of pressure to make the change isn't so easy.

14 October 2026
Rated 5 out of 5 stars

Great company Suri

Great company Suri, have just received my latest order of spare brush heads for two toothbrushes, easy to order, arrived quickly, with good communication all the way through, till they arrived at the door. A really good company producing excellent quality products at competitive prices. Would definitely recommend giving them a go.

1 October 2026
Rated 5 out of 5 stars

I have two SURI brushes and love the…

I have two SURI brushes and love the design, how it works, ease to charge but the best thing has to be the customer service. It is exceptional and staff go above and beyond. Emails are answered promptly, the focus on the customer is second to none and the ability to help with orders, replacement parts (we thought we lost a brush and then later had the end damaged in our luggage) and the company sorted this out immediately and provided a response which was amazing. Love the brand as much as the brush.

14 October 2026
Unprompted review
Rated 5 out of 5 stars

Outstanding customer support

Had an issue with my Suri toothbrush but the company's response was wonderful, especially when faced with me being grumpy and cynical. Genuinely excellent customer service and one very very happy customer.

14 October 2026
Unprompted review
Rated 4 out of 5 stars

I absolutely love my suri 2.0 It isn't…

I absolutely love my suri 2.0 It isn't the most powerful brush on the market, but it gives you a really good clean and just feels quality the magnetic mirror/ tile mount is absolutely genius. It stops you needing a horrible damp cup by the sink.

The metal construction is really nice And the customer service is exceptional. I had a problem with my pressure sensor was turning itself off and I'd have to go through the rigmarole of holding the button every time to turn it on and off.

Something I've noticed with the 2.0 is that if you press the button once till you remembered setting the pressure sensor doesn't work. If you go back through, press gentle and intense the pressure sensor works.

I've already sent one toothbrush back and I really can't be bothered doing another one. I know it's supposed to remember your settings including pressure sensor settings, but honestly it's not that much of a hassle.

The first toothbrush I sent back was really easy they sent me out a brand new handle and all I had to do was pack the faulty one in that same box and post it they provided a return label. It was really easy.

I would be interested to find out if the current toff brush is faulty and weather. It's normal to have to go through the vibration settings for the pressure sensor to work even when the pressure sensor is turned on?

23 June 2026
Rated 1 out of 5 stars

Be warned of the lifespan of the product.

I really liked this product, however I'd like to make it clear this is very clearly a product for a year, not for long period of time and then you will need to purchase another one. I heard from a friend his had completely died after 8 months and wasn't able to charge it at all and I thought I was a lucky having it for a year and I raved about how good it was. Not long after mine completely died, was not chargeable and became as useful as a 99p toothbrush at the shop. I cannot justify purchasing another one at that price when you can buy an electric toothbrush for £30 that will last 5 times as long.

11 May 2026
Unprompted review
SURI - Award-winning Electric Toothbrush | B Corp™ logo

Reply from SURI - Award-winning Electric Toothbrush | B Corp™

Hi James,

Thank you for taking the time to share your feedback. We're delighted to hear that you liked the toothbrush while it was working, which makes it disappointing to learn that it stopped charging after around a year of use.

Our goal is to create products that people can rely on for the long term, so we're sorry your experience fell short of that expectation.

We'd love the opportunity to look into this further and see how we can help. We've sent you a brief request for a few additional details so we can follow up with you directly via email and resolve the issue with your brush as soon as possible.

All the best,

SURI Team

Rated 5 out of 5 stars

Brilliant customer service

Cannot fault them. Received a brush back in June for a birthday present and it’s been great. Recently (October) it started to malfunction so I contacted customer service who (even though it said they were experiencing high volume of emails and would be delayed in replying) replied within an hour, replaced my brush & it arrived 3 days later. Excellent service & product.

11 October 2026
Unprompted review
Rated 1 out of 5 stars

Unacceptable customer service

I bought two SURI toothbrushes less than a year ago, and both have developed problems. The first issue was resolved satisfactorily, but my experience with the second has been extremely disappointing.
Despite complying with customer services’ requests for videos and photographs to demonstrate the fault, no solution has been offered. Worse still, despite sending repeated emails over the past three weeks, I have not received a single response.
The current fault means the toothbrush is completely unusable, so I have had no choice but to buy an alternative while I continue trying to get the matter resolved.
Based on my experience, the product reliability has been disappointing, but the customer service has been even worse. Asking customers to provide evidence and then simply ignoring them is unacceptable.
I am still pursuing a resolution, but at this stage I cannot recommend SURI to anyone. A product is only as good as the support behind it, and SURI has fallen well short of expectations.

14 October 2026
Unprompted review
SURI - Award-winning Electric Toothbrush | B Corp™ logo

Reply from SURI - Award-winning Electric Toothbrush | B Corp™

Hi Steve,

Thank you for taking the time to share your experience. We're sorry to hear about the issues you've encountered, both with your toothbrush and with the support you've received.

We understand your frustration, and we're sorry that your experience hasn't reflected the level of service and support we strive to provide.

At SURI, we aim to respond to all customer enquiries as promptly as possible. Upon reviewing your case, it appears that our previous message may not have been successfully delivered, which may have resulted in delays in our correspondence.

We're looking into your case urgently and will review everything you've already shared with us. We will also be in touch via an alternative email address as soon as possible to help get this resolved.

All the best,

SURI Team

Rated 5 out of 5 stars

Brilliant job

At first I had trouble with the brush vibrations and noises. I have now got used to it. The brush itself is doing a brilliant job. My teeth look and feel really clean. I am noticing when food gets in the gaps and going to clean it out.

29 September 2026
Rated 1 out of 5 stars

I ordered over two weeks ago

I ordered over two weeks ago. Outside of the confirmation, there has been no communication and my order has not been received.

29 September 2026
Unprompted review
SURI - Award-winning Electric Toothbrush | B Corp™ logo

Reply from SURI - Award-winning Electric Toothbrush | B Corp™

Hi Klaire,

Thank you for sharing your experience. We're sorry to hear that your order has not yet arrived and that you haven't received any updates since your confirmation email. We understand how frustrating that must be, especially after waiting more than two weeks.

To assist further and work toward a resolution, we will reach out to you via email shortly with an update on your order and any next steps available. We will do our best to resolve this as quickly as we can.

All the best,

SURI Team

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