SmartTrace Reviews 

31,914
•
TrustScore 4.5 out of 5

4.7

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Review summary

Created with AI, based on recent reviews

Considering 594 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the support team for being exceptionally helpful, friendly, and efficient when resolving various microchip queries quickly. Many people deeply appreciate the prompt responses and reassuring communication provided by staff members during unexpectedly stressful moments. However, some people mentioned that it is often difficult to reach customer support directly by phone for non-emergency inquiries. Reviewers also noted occasional long delays, unreturned emails, and frustrating back-and-forth communication when waiting for necessary customer assistance. Consumers experienced occasional communication setbacks regarding unexpected transfer fees and missing documentation during the pet registration process.

What people talk about most

Staff

Users describe positive interactions with staff, frequently highlighting how representatives are quick,... See more

Customer service

Consumers find customer service to be positive, highlighting prompt and helpful support from staff members... See more

Response time

People report positive experiences with response time, frequently highlighting prompt email replies and swift... See more

Service

Clients share satisfaction on service, frequently praising quick responses and efficient support for pet... See more

Customer communications

Customers had ambiguous experiences with customer communications, as some reviewers found the team easy to... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Completely stress free experience dealing with Smarttrace. The nano chips are great quality and the price is second to none. Ordered, dispatched and received within 3 days. Very little plastic... See more

Rated 5 out of 5 stars

Smart trace has been brilliant at re-registering a cockatoo for me. Bree has sent me prompt emails to guide me through the process and has answered my questions immediately. I couldn’t be more please... See more

Rated 5 out of 5 stars

I lost my precious Newfoundland dog this week his name is Joejoe, whilst our hearts are broken I received the most amazing message from a lovely lady called Diane at SmartTrace. I must admit I shed... See more

Rated 5 out of 5 stars

After my dad passed away, i kept his dog and had to sort out all the transfers of ownership (vets, microchip, Petplan) to my details. Bree from SmartTrace was extremely helpful in sorting out the micr... See more


Company details

  1. Pet shop
  2. also in
  3. Animal feed shop
  4. Dog Breeder
  5. Pet Groomer
  6. Training school
  7. Veterinarian

Written by the company

Hey there, pet lovers! 🐾 Welcome to SmartTrace, where we're all about keeping your furry friends safe and sound with our top-notch microchipping and database services. With over a million registrations under our belt, we're your go-to pals for pet ID solutions in the UK. At SmartTrace, we know your pets are family, and that's why we go above and beyond to ensure their safety. Our own awesome microchips are paired with a super-smart database system to give you peace of mind like never before. Have an emergency? No worries! Our 24/7 helpline is here for you anytime, day or night. And if you shoot us an email, we promise to get back to you on the same working day. Because when it comes to your pet's safety, there's no time to waste! Our website? Oh, it's a breeze to use! Say goodbye to confusing forms and hello to easy-peasy registration. We've made it simple so you can get back to cuddling your furry pals in no time. We're not just about microchips and databases – we're about reuniting families with their lost pets. And boy, have we done it thousands of times across the UK! There's nothing that makes us happier than seeing wagging tails and happy faces. So, join the SmartTrace family today and let's keep those tails wagging and those purrs coming. Your pets are our passion, and we're here to make sure they're always safe and sound. Trust SmartTrace – because we're not just pet lovers, we're pet protectors! 🐶🐱


Contact info

4.7

Excellent

TrustScore 4.5 out of 5

32k reviews

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Asks customers to review

This company invites their customers to review, whether positive or negative

Hasn’t replied to negative reviews

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4.7

All reviews

(31,914)

546 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

This company was amazing. Bree helped me.

This company was amazing. BREE delt with me start to finish when I found a stray cat clearly didn't have a home, but was chipped, in reaching out to the registered owners to let them know I had him and then to change him to my name when they weren't interested and now this poor baby is officially mine! He's lounging on my sofa as I type this. made it so easy to do and understand. I have mild learning difficulties and bree was really good at communicating which I struggle with at times. Thankyou bree. Great communication and helpful.

5 October 2026
Unprompted review
Rated 5 out of 5 stars

I needed help……

I needed help with transferring ownership and had a few questions for the Help team. I was assisted by Bree, who responded to my emails with clear, straightforward answers/facts/advice.
Thank you Bree!

5 October 2026
Unprompted review
Rated 4 out of 5 stars

Chip mix up resolved

After a recent visit to a new vet we discovered that we had been given incorrect microchip details for our dog and he had been registered against an incorrect chip number. Bree quickly advised us on how to resolve the issue and ensured that our records were corrected once we had provided photographic evidence of a scan of his actual chip. We are now reassured that his records are up to date and he can be traced back to us should he ever get lost! Thanks Bree.

28 September 2026
Unprompted review
Rated 5 out of 5 stars

⭐⭐⭐⭐⭐

⭐⭐⭐⭐⭐

Bree was absolutely wonderful and incredibly helpful. She was kind, understanding, and professional throughout, and I really appreciated the time and effort she took to help me get information about my dog. Her support made the whole experience so much easier, and I couldn’t have asked for better service. Thank you so much, Bree, for going above and beyond! You’re a credit to the team. ❤️

9 October 2026
Unprompted review
Rated 1 out of 5 stars

Would rate as zero stars if I could

Would rate as zero stars if I could, I have tried on multiple emails to obtain a response to update details they hold, and they still persist send passcodes to the out of date email and phone numbers. 24/7 support is definitely not available. A contact number that is answered by a person for customer service would be a start, not to be passed around being told the same thing over and over. DO NOT USE THESE PEOPLE TO CHIP YOUR PETS as they do not respond

6 October 2026
Unprompted review
Rated 5 out of 5 stars

Smart trace has been brilliant.

Smart trace has been brilliant at re-registering a cockatoo for me. Bree has sent me prompt emails to guide me through the process and has answered my questions immediately. I couldn’t be more pleased.

4 October 2026
Unprompted review
Rated 5 out of 5 stars

Great product and great value for money

The microchips arrived very quickly, really easy to use and quick, all 7 puppies found it completely painless. Registering the chips was easy too and my scanner picked them up immediately. Excellent product and customer service.

1 October 2026
Rated 5 out of 5 stars

Updating pet details

I was able to update my pet details online and register my pet with the help
of Bree from Smarttrace.
We sent a few emails but I am very happy all is now correct.
Thank you.

28 September 2026
Unprompted review
Rated 5 out of 5 stars

I somehow managed to mix up two chip…

I somehow managed to mix up two chip numbers up meaning two different puppies were assigned the wrong chip number each, as soon as I realised I wrote to Bree and she very quickly reassigned the right chip numbers to the right puppy, disaster averted! thankyou so much Bree.

27 September 2026
Unprompted review

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