Sprout data

Social media should be more than a marketing channel

90% of marketers could be making decisions based on old data.

May 20 • Sprout Social

11:47

How to conduct social media analysis that leaders want

Bridge the gap between what's happening on social and making smarter business decisions

Apr 8 • Sprout Social

6:35

Less slop, more intention: How 2026 is shaping up on social media

News on social, slop fatigue and what social media consumers want this year

Apr 1 • Sprout Social

The tension between marketers and consumers

What they want doesn't always align, per our new Content Strategy Report

Mar 11 • Sprout Social

6:41

The next wave of social media: Brand TV

Why people are tuning into episodic content.

Jan 28 • Sprout Social

6:15

What social marketing needs next: scaling with AI, connecting like humans

What consumer behavior reveals about the next phase of AI in marketing content

Jan 15 • Sprout Social

If you ask us...

An advice column for the questions that keep you up at night.

Nov 24, 2025 • Sprout Social

How social is rewriting the script on television

....and TV producers are learning to think like social media strategists

Oct 15, 2025 • Sprout Social

Now entering: The Post-Best Practices Zone

What today’s marketing trends tell us about tomorrow’s social media roles.

Sep 4, 2025 • Sprout Social