Dear social media teams,
We know. You’re being pushed to the limit. Emerging networks, new features, fickle algorithms. Throw in the daunting market conditions, macroeconomic climate and geopolitical crises—and that’s all before lunch.
We created Social Futures by Sprout to be a haven for social-first marketers who need a source of joy, inspiration and validation. We’re glad you’re here. With every edition, we’ll share our latest research, conversations with social media marketers you know (and some you should), advice for proving your impact and other tangible tips for working in social.
It’s been 14 years since the Instagram app first launched, 20 years since Facebook took over college campuses and an unbelievable 22 years since LinkedIn changed professional networking. In that time, social media has gone from being on the fringes of work and life to the axis of culture. Whether you’ve worked in social marketing for decades or days, you know the work social marketers do is changing business (and the world) as we know it.
The point of Social Futures is to shift the narrative surrounding always-on, chronically online and under-resourced social teams by handing out the flowers that are long overdue. With every article, we hope you feel more empowered…
To say yes to your own vision and take a big risk.
To say no to “going viral” and posting just to post.
To focus on quality over quantity.
To create your own seat at the table.
To feel confident about how to reach the audience that you know best.
To post less, and do more.
Here, you’re not struggling to keep up. You’re learning how to set the pace. We can’t wait to grow together, one story, insight and creative spark at a time.
- The Sprout Social Team
