Follower growth, top-line engagement and even revenue attribution aren’t giving leaders the context they need to actually use social media data for decision-making.

According to Sprout’s 2026 Content Strategy Report, all marketers say real-time audience insights would be the #1 most impactful resource for their strategy. To prove your impact and help leaders make smarter business decisions, teams need social intelligence: the real-time, unstructured context of the market (i.e., what is happening right now).

That’s why we created the Social Intelligence Analysis Deck, a presentation-ready template that includes the structure (and instructions) you need to turn social data into an executive-ready story.

The content team sat down with Olivia Jepson, Social Media Intelligence Manager at Sprout Social and the brain behind the template, to learn more about how teams can shift their social reporting mindset.