identi Recensioni 

5655
•
TrustScore 4.5 su 5

4,3

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Valutata 5 stelle su 5

Daya made my experience super easy, absolutely lovely girl and deserves a pay rise!! Thank you Daya, it meant a lot to me how helpful you were, also very impressed with the wait times on the phone, go... Leggi di più

L'azienda ha risposto

Valutata 1 stelle su 5

I wanted to update my pet's address but it's impossible to do that without paying for a monthly subscription. I sent an email to the address listed on their website and just got an AI chatbot telling... Leggi di più

L'azienda ha risposto

Valutata 5 stelle su 5

Fantastic in every respect. Easy to use website, very easy to update details (and free of charge unlike other companies). Superb, friendly service from Olivia, thank you. No complaints here!

Valutata 5 stelle su 5

Paris, kept me calm and on the path I needed to be and gave me all the gaudies when I called yesterday. She stayed calm very supportive and professional while I was a bloobbering mess and she was exac... Leggi di più

L'azienda ha risposto

Dettagli dell'azienda

  1. Organizzazione per la protezione degli animali

Scritti dall'azienda

For over 35 years, we’ve helped protect Britain’s pets and supported the people who love them. We’re here for the everyday moments, the unexpected ones, and whatever pet life has in mind. We know our stuff, but keep things simple. With trusted information and real people ready to help, we offer calm, dependable support when pet life doesn’t go to plan. There are real people behind identi. People who listen, understand what’s at stake and help without adding pressure. No scripts or passing you around. Just thoughtful support from someone who cares. We love animals. Properly, genuinely love them. We’re a team of pet owners who take pride in what we do and bring that warmth to every interaction, while staying dependable when it matters. At the heart of identi is one of the UK’s largest pet microchip databases, helping keep millions of pets connected to the people who love them. Alongside microchip registration, we offer Smart Tags and other services designed to make managing your pet’s details simpler and help the right people get in touch when pet life has other ideas. Whether you’re updating a microchip record, setting up a Smart Tag, looking for support when your pet is missing or simply keeping their information up to date, we’re here to help. By your side for all of pet life.


Informazioni di contatto

4,3

Eccellente

TrustScore 4.5 su 5

6K recensioni

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4,3

Tutte le recensioni

(5655)

1422 recensioni negli ultimi 12 mesi

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Su Trustpilot, le aziende non possono offrire incentivi o pagare per nascondere le recensioni. Le recensioni sono le opinioni dei singoli utenti e non di Trustpilot. Leggi di più

Valutata 5 stelle su 5

Fantastic in every respect

Fantastic in every respect.
Easy to use website, very easy to update details (and free of charge unlike other companies). Superb, friendly service from Olivia, thank you.
No complaints here!

14 ottobre 2026
Non scritta su invito
Valutata 5 stelle su 5

Very helpful staff

I had some difficulty completing the process on line, but a telephone call and a conversation with a very helpful person enabled me to finish the process and pay. Thankyou

29 settembre 2026
Valutata 5 stelle su 5

Lucy was very helpful

Lucy was very helpful.
Knowledgeable, polite and courteous, Lucy replied to my question I had emailed and explained the next step clearly.

14 ottobre 2026
Non scritta su invito
Valutata 5 stelle su 5

Excellent service

Excellent service. I had to contact customer services as there were a few problems with the transfer of keeper for my rescue cat. They couldn't have been more helpful and my problem was solved the same day and my cat registered to me.

14 ottobre 2026
Non scritta su invito
Valutata 5 stelle su 5

Helpful and pleasant person on the…

Helpful and pleasant person on the other end of the phone. Made the transfer of ownership Quick and easy. Any queries I had were clearly explained. Thank you Matt L

30 settembre 2026
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Risposta di identi

Thank you for taking the time to leave such a lovely review!

We’re delighted to hear that Matt provided such a helpful and pleasant experience when you contacted us to transfer ownership. We understand that transferring a pet’s details should be as straightforward and stress-free as possible, so it’s fantastic to know that Matt was able to make the process quick and easy for you.

Providing clear explanations and ensuring our customers feel confident and supported throughout the process is something we take great pride in. It’s wonderful to hear that Matt took the time to answer your questions and explain everything clearly, making sure you had all the information you needed.

We’ll be sure to pass your kind feedback on to Matt, who will be really pleased to know that his friendly and professional approach made such a positive difference to your experience.

Thank you again for your feedback and for choosing Identi. We really appreciate your support and wish you and your pet all the very best!

Warm regards,

Ben
Identi

Valutata 5 stelle su 5

We have recently acquired a pup with an…

We have recently acquired a pup with an identibase microchip & had a couple of associated queries. Your customer services were extremely nice & helpful.

13 ottobre 2026
Non scritta su invito
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Risposta di identi

Thank you for taking the time to leave us such a lovely review!

We’re delighted to hear that you’ve recently welcomed a new puppy into your family and that our Customer Services team was able to help with your questions about their Identibase microchip. Bringing a new furry family member home is such an exciting time, and we understand how important it is to have everything in place and feel confident that their details are correctly registered.

It’s wonderful to know that our team was so nice and helpful when you got in touch. We always aim to make the process of managing your pet’s microchip information as straightforward and reassuring as possible, providing clear guidance and friendly support whenever it’s needed.

Keeping your puppy’s microchip details accurate and up to date is an important part of responsible pet ownership, helping ensure that the correct keeper information is available should they ever go missing. We’re pleased that we could assist you with your queries and help give you that added peace of mind.

Your kind feedback means a great deal to the whole team, and we’ll be delighted to share your comments with our Customer Services colleagues.

Thank you again for choosing Identibase, and congratulations on your new arrival! We wish you and your puppy many happy, healthy, and memorable years together.

Warm regards,

Ben
Identi

Valutata 5 stelle su 5

Transfer issue resolved

After an initial problem in completing transfer of
keepership, the problem was quickly solved this morning by Charlie

14 ottobre 2026
Non scritta su invito
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Risposta di identi

Thank you for taking the time to share your experience with us!

We’re really pleased to hear that Charlie was able to resolve the issue with your Transfer of Keepership quickly this morning. We understand that encountering a problem when completing a transfer can be frustrating, particularly when you’re keen to ensure your pet’s microchip details are correctly registered in your name.

A Transfer of Keepership is an important process, as it helps ensure that the correct keeper information is recorded and available should your pet ever go missing. While we’re sorry that you experienced an initial difficulty, it’s fantastic to know that Charlie was able to step in, provide the assistance you needed, and get things back on track without unnecessary delay.

We’ll be sure to pass your kind feedback on to Charlie. He’ll be delighted to know that his prompt and helpful approach made such a positive difference to your experience.

At Identi, we’re committed to providing friendly, efficient, and professional support whenever our customers need us, and it’s wonderful to hear that we were able to turn things around for you.

Thank you again for your feedback and for choosing Identi. We wish you and your furry friend all the very best, and please don’t hesitate to get in touch if you need any further assistance in the future!

Warm regards,

Ben
Identi

Valutata 5 stelle su 5

Simple process

24 settembre 2026
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Risposta di identi

Thank you for taking the time to leave us a review!

We’re really pleased to hear that you found the process simple and straightforward. At Identi, we understand how important it is for pet owners to be able to manage their pets’ microchip details without unnecessary hassle, so making things as easy and convenient as possible is always one of our priorities.

Having accurate and up-to-date microchip information is an essential part of responsible pet ownership, helping to ensure that the correct keeper details are available should a pet ever go missing. We want every step of the process to feel clear and manageable, giving our customers confidence that their pets’ records are in the right hands.

Your feedback is greatly appreciated and encourages us to continue providing a reliable, user-friendly service alongside friendly and professional support whenever it’s needed.

Thank you again for your kind words and for choosing Identi. We wish you and your furry friend all the very best, and please don’t hesitate to get in touch if you ever need any further assistance!

Warm regards,

Ben
Identi

Valutata 3 stelle su 5

I didn’t know we had to pay all this…

I didn’t know we had to pay all this money for a dogs chip and you can’t even see anything only that the chip is working and get the certificate saying he’s chipped to me my other dogs are chipped and you just pay one payment and that’s that it works all the time

30 settembre 2026
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Risposta di identi

Thank you for taking the time to share your feedback with us.

We’re sorry to hear that you’ve been left feeling disappointed about the costs associated with your dog’s microchip registration. We understand that, having previously had other dogs microchipped, you may have expected the process to involve a single payment with no ongoing charges, so we appreciate the opportunity to clarify how our service works.

The initial registration of a pet’s microchip on our database is free, and the basic record can remain on the database for the lifetime of your pet. However, our enhanced service, which costs £15 per year, provides additional benefits and allows you to update your pet’s registered details when needed. This helps ensure that your contact information remains accurate, which is particularly important should your dog ever go missing.

We appreciate your point about what you can see when accessing your account. While the microchip itself is a permanent identification device, the database record links that unique chip number to the keeper’s contact details. The certificate confirms that your dog has been microchipped and registered, while the additional service provides further benefits beyond simply confirming that the chip is working.

We recognise that different databases and providers offer different services and pricing structures, and we understand that this can be frustrating if you’re expecting the same arrangement you’ve experienced elsewhere. Our charges contribute towards maintaining a secure, accurate, and reliable database, alongside the technology and customer support needed to help reunite missing pets with their keepers.

We would welcome the opportunity to clarify exactly which service or payment applies to your account and make sure you have a clear understanding of what you’re paying for. Please contact our Customer Services team and mention your Trustpilot review, and we’ll be happy to help.

Thank you again for sharing your concerns. We appreciate your feedback and hope we can provide some clarity and reassurance.

Warm regards,

Ben
Identi

Valutata 5 stelle su 5

Paris

Paris, kept me calm and on the path I needed to be and gave me all the gaudies when I called yesterday. She stayed calm very supportive and professional while I was a bloobbering mess and she was exactly what I needed in a time of depression she told me step by step making sure I was taking everything in she was explaining to me repeating what she needed too and I couldn’t of found him without her support. She is a credit to your company I couldn’t be more thankful to the prompt response

13 ottobre 2026
Non scritta su invito
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Risposta di identi

Thank you for taking the time to share such a heartfelt review with us.

We’re truly delighted to hear that Paris was there for you when you needed support the most. It sounds as though you were going through an incredibly difficult and emotional time, and we’re so pleased that she was able to remain calm, patient, and reassuring while guiding you through each step of the process.

When a beloved pet is missing, it can be an incredibly distressing experience, and we understand how difficult it can be to take everything in when emotions are running high. That’s why having someone who listens, explains things clearly, and takes the time to repeat information when needed can make such a difference. It’s wonderful to hear that Paris provided exactly that support, helping you stay focused and giving you the guidance and reassurance you needed.

Most importantly, we’re absolutely thrilled that you were able to find him. We can only imagine the relief and emotions you must have felt, and knowing that Paris played a part in helping you through that experience will mean a great deal to her and the wider team.

Your kind words about Paris are incredibly special, and we’ll make sure they’re passed on to her. To know that her patience, compassion, and professionalism made such a meaningful difference during such a challenging time is a real testament to the care she provides. She will be so pleased to hear how much her support meant to you.

At Identi, we know that behind every microchip record is a much-loved pet and a family who cares deeply about them. Supporting owners when they need us most is something we take very seriously, and your feedback reinforces just how important a compassionate and understanding approach can be.

Thank you again for sharing your experience and for recognising Paris in such a lovely way. We’re so pleased we could be there for you, and we hope you and your furry friend enjoy many happy, safe, and peaceful years together.

Warm regards,

Ben

Valutata 5 stelle su 5

Very pleasant & efficient

13 ottobre 2026
Non scritta su invito
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Risposta di identi

Thank you for taking the time to leave us a lovely review!

We’re really pleased to hear that you found our service both pleasant and efficient. Providing a friendly, professional, and helpful experience is something we take great pride in, so it’s fantastic to know that your interaction with Identi was a positive one.

We understand how important it is for customers to receive clear information and prompt assistance, particularly when it comes to their pets’ microchip details. Our team always aims to make things as straightforward as possible, ensuring that customers feel supported and confident whenever they get in touch.

Your feedback is greatly appreciated and means a lot to the whole team. Reviews like yours encourage us to continue delivering the high standard of customer care we strive for every day.

Thank you again for your kind words and for choosing Identi. If you ever need any further assistance, please don’t hesitate to get in touch – we’ll always be happy to help!

Warm regards,

Ben
Identi

Valutata 5 stelle su 5

Recommended

Easy to use and good peace of mind

27 settembre 2026
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Risposta di identi

Thank you for taking the time to leave us such a lovely review!

We’re delighted to hear that you find Identi easy to use and that our service gives you that all-important peace of mind. We know how much our pets mean to us, and having confidence that their microchip details are correctly registered and up to date can make a real difference.

At Identi, we’re committed to making it as straightforward as possible for pet owners to manage their pets’ information, while providing a reliable service that helps support their safety and wellbeing. Should a pet ever go missing, having accurate keeper details on their microchip record is an important step towards helping them find their way home.

It’s wonderful to know that you’re finding the service both convenient and reassuring. Your feedback means a great deal to the whole team and encourages us to continue providing a simple, dependable, and supportive experience for our customers.

Thank you again for your kind words and for choosing Identi. We wish you and your furry friend all the very best!

Warm regards,

Ben
Identi

Valutata 5 stelle su 5

very good service

29 settembre 2026
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Risposta di identi

Thank you for taking the time to leave us a review!

We’re really pleased to hear that you received very good service from Identi. Providing friendly, reliable, and professional support is something we take great pride in, so it’s wonderful to know that you had a positive experience with our team.

We understand how important it is for pet owners to feel confident that their pets’ microchip details are in safe hands. Whether you’re updating information, managing your account, or simply looking for advice and reassurance, our team is always committed to making the process as straightforward and stress-free as possible.

Your feedback is greatly appreciated by the whole team and encourages us to continue delivering the high standard of customer care we strive for every day.

Thank you again for your kind words and for choosing Identi. If you ever need any further assistance, please don’t hesitate to get in touch – we’ll always be happy to help!

Warm regards,

Ben
Identi

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