Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, and has been led by CEO Tim Cook since 2011. It is currently valued at around $2.6 trillion; not bad for a company that started in a garage.
Latest about Apple
Apple Arcade review: worth it in 2026?
Updated Apple Arcade has been out for almost seven years. Here’s how it stacks up today.
ChatGPT and Siri AI tried to get me fit, but I’d only use one of them again
ChatGPT and Siri AI made AI-powered workout plans for me, and only one was worth keeping.
I logged 250 miles with Android Auto vs Apple CarPlay — here's the verdict
Which of these competent dashboards deserves to take priority in your vehicle? I put in the miles to find out.
I've started grading iPhone 17 Pro Max footage like cinema camera footage, and ProRes RAW is why
I think it's the most significant camera upgrade Apple has shipped in years
New movies: the most exciting films coming to theaters in July 2026
Updated New movies will arrive weekly throughout 2026 — these are the biggest ones to keep an eye on.
Best laptops for photo editing of 2026
Updated If you need a good laptop for photo editing, I've selected our top-rated and reviewed picks for Photoshop and more.
'If you can’t buy it, you can’t afford it' — why not everyone is buying Apple's new iPhone leasing offer
Apple Upgrade is Apple's new multi-product-category leasing program that not everyone loves, but there's more to it than endless product subscription.
Quote of the day by Bill Gates: "There's nothing on the iPad I look at and say, 'Oh, I wish Microsoft had done it'."
Microsoft's attempts to conquer the mobile devices market have long stuttered, with Bill Gates famously dismissing the iPad
