Serve up more seamless experiences
Identify friction, fix it fast, and lift order completion across web, app, kiosk, and delivery partner experiences.
Increase conversion and order completion.
When a menu lags or checkout breaks, guests order elsewhere. Fullstory surfaces the friction your funnel data misses, so your team can fix it and your AI agents can step in to rescue the cart.
Protect loyalty and resolve issues fast.
Disputing a missing item or failed promo code shouldn’t require back-and-forth. Session replays land directly in your support tools so agents resolve on the first touch and protect your program from abuse.
Personalize every guest's journey.
Loyalty is built on habits. Go beyond order history to real-time intent, and use in-app nudges to keep guests moving through sign-up, rewards redemption, and beyond.
Your warehouse, enriched with behavioral data
Behavioral signals fill the gaps your CRM and transaction data leave behind—giving models, analysts, and data engineers a complete picture to work from.
Pizza Hut transforms global customer experience
With Fullstory, Pizza Hut gained deeper insights into customer interactions, facilitating cross-functional collaboration and enabling targeted strategies tailored to specific market needs.
Chipotle chips away at DX issues to improve customer satisfaction
Fullstory empowered Chipotle to identify and resolve friction points on their website and app, enabling smoother customer experiences and more streamlined operations.
Travel + Leisure Co. increases conversions and reduces time to booking
Travel + Leisure used Fullstory to proactively address booking issues, reduce checkout time, and optimize feature usage for a more delightful customer experience.
Lowe's optimizes operational efficiency
By leveraging Fullstory’s Fullcapture, Lowe's filled critical data gaps in areas like product availability and error management, enabling real-time adjustments and saving significant operational costs.
Grow revenue
Leverage Fullstory’s session replay to pinpoint and remove friction in the user journey, reduce cart abandonment, and strengthen brand trust for higher ROI.
Drive engagement
Boost satisfaction and engagement with optimized site and app experiences powered by data-driven insights from Fullstory.
Build loyalty
Address customer needs in real-time to foster trust and keep your customers coming back for more.
“fully understand frictional points in our processes…”
"Fullstory really helps us fully understand frictional points in our processes…With just web analytics, you don't get that. You can see where people are falling out, but not why."
“enhance our online platform”
"Working with Fullstory allows us to delve deep into the digital behaviors of our customers...By identifying and addressing friction points, we can enhance our online platform, making it more intuitive and customer-friendly."
Additional resources
See how this hospitality group streamlines its data-driven decision-making processes across its extensive portfolio.
See how Pizza Hut uses Fullstory to optimize its global customer experience in over 110 markets.
See how this global brand delivers more value to customers by removing bugs and optimizing internal processes.
Explore how Papa John’s improves customer journeys using data-driven insights from Fullstory and Google Cloud.
Use this interactive Maturity Matrix to find out where your org stands with behavioral data and AI maturity, then get personalized insights and resources.
Bad experiences drive customers away. Discover the main causes of online frustration and how to fix 'em.
Fullstory for Retail & Ecommerce
