The percentage of visitors who leave your site after viewing only one page, without any further interaction. A high bounce rate may indicate irrelevant traffic, poor user experience, or content that doesn't match visitor expectations. Analyze bounce rates alongside other metrics—a blog post with high bounce rate might still be successful if users find their answer.

Framer’s built-in product analytics, now referred to as Framer Analytics, for tracking traffic, user behavior, and conversions without third-party setup. It integrates directly with Framer sites and dashboards, reducing implementation overhead. Review current features in Framer docs as analytics capabilities continue to evolve.

Google's web analytics service tracking website traffic, user behavior, and conversion data. Google Analytics provides detailed insights but requires cookie consent in many jurisdictions. Framer's built-in analytics offer privacy-friendly tracking without external dependencies. See Tracking visitors with Framer’s built-in analytics.

A single instance of a page being loaded in a browser, the basic unit of website traffic measurement. Pageviews indicate content popularity and traffic volume but don’t reveal engagement quality. Combine pageview data with other metrics like time on page and bounce rate.

URL additions that track marketing campaign sources, enabling attribution of traffic to specific channels. UTM parameters identify which campaigns, channels, and content drive conversions. Add UTM parameters to links in emails, ads, and social posts. See Track UTM parameters and Google Ads IDs in forms.

Internet Protocol address—a numerical label identifying devices on a network, like 192.168.1.1 or a longer IPv6 format. IP addresses enable communication between devices and can provide geographic location data for analytics. CDNs route traffic based on IP to serve content from nearby servers.