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👋 About What She's Having

Hiiii friends! Before I was an entrepreneur and Forbes called me “The Millionaire Maker” (for my work with close to 30k small business owners), I was an award-winning journalist, magazine editor and interior designer on HGTV.

Now I’ve merged those two worlds into What She’s Having (woohoo!):
My bi-weekly, bite-sized newsletter that spotlights cool things, great people, gift guides (that don’t suck), and sharp takes on culture, aging, and choosing well in a world obsessed with sameness…

What You’ll Get

  • 🔥 The best brands and products you’ve never heard of

  • ✍️ Raw, real essays from my life as a founder & mentor

  • 🧠 Smart gift guides, cultural commentary, and curated lists

  • 🎁 Exclusive discounts, interviews, and subscriber-only surprises

Why Go Paid?

Free subscribers get a little taste, an amuse bouche—just one newsletter a month.

Paid subscribers get the full experience:

  • All posts

  • The Dossier (a monthly deep-dive, personal essay)

  • Exclusive deals from friends

  • Invites to live chats + behind-the-scenes videos

  • Community access & entered into a monthly giveaway

Upgrade to Paid

🔥 📫 🔥 BTW, Badass Founding Subscribers get a GREAT GIFT from me:

  • The exclusive woven checkerboard bag I designed just for Substack founding supporters. Yes, the one that strangers ask me about almost everyday. There’s no other way to get it.

  • My FAVE incense from Homecoming, a WOC-owned and family-run business in Vancouver. The founder used to produce Unique Markets!

Join me to say no to influencer fluff, which is 99% of what’s out there.

This is curated, conscious taste—delivered by someone who’s worked with more artists, founders, and creatives than probably anyone else alive. (Really though.)

If you believe in good taste, independent voices, and supporting the people making great things in a difficult world—
👇
Join me. Become a paid subscriber.

And have an orgasmic good time.

What She's Having is a reader-supported publication. To receive all my posts+support my work, consider becoming a paid subscriber.

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Big style and small brand recs, entrepreneurial highs/lows, cultural observations & good vibes from Sonja Rasula, the founder of Unique Markets.

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