Archive - SCOUT

YETI Ditched Their Own Name — And Why Your Brand Can't Copy This Idea

The biggest brand campaign in YETI's history is a masterclass in brand expansion. It's also a move that only works if you've already done twenty years…

May 20 • SCOUT

SCOUT Weekly Briefing | May 18, 2026

The Weekly Briefing on Hunting, Fishing & Shooting Sports

May 18 • SCOUT

How Outdoor Brands Are Responding to Tariffs, Streaming, and a Turkey Rebound

SCOUT Brand Intelligence | Week of May 4, 2026

May 5 • SCOUT

March 2026

Is Your Outdoor Brand Relevant to Outdoor Consumers?

Deep affinity with a narrow audience should be a warning sign for any hunting, fishing or shooting sports brand

Mar 26 • SCOUT

The Outdoor Industry Consumer You Should Probably Know About

Five years after COVID sent millions of new people into the outdoors, the industry is still lagging to understand what (and who) it inherited.

Mar 10 • SCOUT and Jack Westerheide

January 2026

The 2025 Whitetail Rut Report

A Cultural Research Report on How the Whitetail Rut was Experienced in 2025

Jan 22 • SCOUT and Jack Westerheide

December 2025

Rut Recaps and Gear Receipts

SCOUT ISSUE-003

Dec 3, 2025 • SCOUT

November 2025

Getting Geared Up For The Rut

SCOUT ISSUE-002

Nov 3, 2025 • SCOUT

October 2025

The Frontlines of Outdoor Culture

SCOUT ISSUE-001

Oct 20, 2025 • SCOUT

A New Season For SCOUT STUDIO

Outdoor Culture Made Visible

Oct 3, 2025 • SCOUT

August 2025

Columbia Sportswear Is Weird Again

How Columbia Sportswear Started Acting Like Columbia Sportswear Again

Aug 6, 2025 • Jack Westerheide and SCOUT

May 2025

Waves, Weather, and the Weight of a Good Campaign

YETI’s World Surf League partnership doesn’t try to go viral which is why it works.

May 8, 2025 • SCOUT and Jack Westerheide