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YETI Ditched Their Own Name — And Why Your Brand Can't Copy This Idea
The biggest brand campaign in YETI's history is a masterclass in brand expansion. It's also a move that only works if you've already done twenty years…
May 20
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SCOUT Weekly Briefing | May 18, 2026
The Weekly Briefing on Hunting, Fishing & Shooting Sports
May 18
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4
How Outdoor Brands Are Responding to Tariffs, Streaming, and a Turkey Rebound
SCOUT Brand Intelligence | Week of May 4, 2026
May 5
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5
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Why DICK's is Erasing Public Lands
Feb 20, 2025
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Jack Westerheide
and
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19
1
5
The Outdoor Industry Consumer You Should Probably Know About
Mar 10
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and
Jack Westerheide
14
4
3
The Frontlines of Outdoor Culture
Oct 20, 2025
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9
2
Nostalgia Isn’t a Strategy.
Dec 19, 2024
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and
Jack Westerheide
10
2
5
A New Season For SCOUT STUDIO
Oct 3, 2025
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12
1
3
Columbia Sportswear Is Weird Again
Aug 6, 2025
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Jack Westerheide
and
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11
3
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Is Your Outdoor Brand Relevant to Outdoor Consumers?
Deep affinity with a narrow audience should be a warning sign for any hunting, fishing or shooting sports brand
Mar 26
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7
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The Outdoor Industry Consumer You Should Probably Know About
Five years after COVID sent millions of new people into the outdoors, the industry is still lagging to understand what (and who) it inherited.
Mar 10
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and
Jack Westerheide
14
4
3
The 2025 Whitetail Rut Report
A Cultural Research Report on How the Whitetail Rut was Experienced in 2025
Jan 22
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and
Jack Westerheide
9
2
3
Rut Recaps and Gear Receipts
SCOUT ISSUE-003
Dec 3, 2025
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9
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Getting Geared Up For The Rut
SCOUT ISSUE-002
Nov 3, 2025
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The Frontlines of Outdoor Culture
SCOUT ISSUE-001
Oct 20, 2025
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9
2
A New Season For SCOUT STUDIO
Outdoor Culture Made Visible
Oct 3, 2025
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12
1
3
Columbia Sportswear Is Weird Again
How Columbia Sportswear Started Acting Like Columbia Sportswear Again
Aug 6, 2025
•
Jack Westerheide
and
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11
3
2
Waves, Weather, and the Weight of a Good Campaign
YETI’s World Surf League partnership doesn’t try to go viral which is why it works.
May 8, 2025
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and
Jack Westerheide
2
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Brand Intelligence for Hunting, Fishing, and Shooting Sports
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