Rumelt Perspectives examines business, corporate, national, military, and other modes of strategy-making.
Most strategy fails not from poor execution or lack of effort, but from misdiagnosis. Goals are mistaken for strategy. Plans substitute for insight. Effort diffuses instead of being focused where it matters most.
The essays here explore diagnosis, the identification of the crux, and the disciplined application of strength in business, technology, geopolitics, and organizational life.
Written by Richard Rumelt, author of Good Strategy/Bad Strategy and The Crux, and founder of Rumelt Advisory Inc.
