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Pharmaceutical Positioning
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Deep Positioning: How Metaphor, Metonymy, and Synecdoche Turn Molecules into Medicines
How ancient figures of speech illuminate modern pharmaceutical strategy - and why mastering them helps you craft ownable IDEAs, shape markets, and avoid…
Jun 5
•
Mike Rea
2
1
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Deep Positioning: 10X Ideas + The POSITION Model
Imagine And Invent Your Market Before Launch
May 27
•
Mike Rea
2
1
1
10X-ing ideas isn't about quantity - it's about quality
If you’ve been following the Substack (or read the book), you’ll know that Deep Positioning is not about polishing launch messages once the data are in.
May 26
•
Mike Rea
2
Putting It There
Mastering the Full Grammar of Pharmaceutical Positioning
May 5
•
Mike Rea
2
Premise → Proof → Promise
When and how positioning matters
May 1
•
Mike Rea
2
Positioning by Phase: Same Destination, Different Deliverables
Pharma loves to treat positioning as a phase-specific event.
Apr 24
•
Mike Rea
3
2
1
The Execution of Excellence
Why an excellent strategy, even with great (not perfect) execution, beats perfect execution of a merely great strategy in pharmaceutical launches
Apr 15
•
Mike Rea
10
1
1
Wildflower Positioning: Scattering Seeds on Grass vs. Preparing the Ground – Active vs Passive Approaches in Pharma
I bought a small farm back in 2021, and I’ve been thinking about wildflowers a lot as we try to get it ready for my son’s wedding this year.
Mar 29
•
Mike Rea
5
3
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Pharmaceutical Positioning
Pharmaceutical Positioning - developing Version 2 of the book in real time
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