OFF Brand by Koto | Substack

50:44

OFF Live recap #3: the next era of brand in consumer tech

You've just opened a recap of our live conversation with leaders from Logitech, Microsoft, and Miele. If you want a view of where brand is heading in…

Jul 14 • Koto

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The truth about brand strategy. And why your company needs one

May 20, 2024 • Koto

Reel talk: the power of branded motion design

Feb 18, 2025 • Koto

Naming your brand, from start to finish

Nov 21, 2024 • Koto

Brand differentiation: stand out or fade away

Jun 4, 2025 • Koto

Recent posts

The brand lag: why some innovations ignite culture and others drop off the radar

Lessons on how to keep your brand and product synced as your customer base grows.

Jun 15 • Koto

Wearables: smart tech. Vague category.

Congratulations. You’ve just opened an email about wearables. This probably means that the world of brand building gets your pulse racing, and that’s…

Mar 18 • Koto

47:01

OFF Live recap #2: the future of brand in health

You’ve just opened a recap of our live conversation with leaders from Medtronic, WHOOP, and Talkspace. If you want a clear view of where brand is…

Nov 27, 2025 • Koto

The single source of truth: why you still need a website in the age of AI

You’ve just opened an email about the future of your digital estate. With AI search rewriting the rules and traffic shifting, it’s natural to ask where…

Oct 23, 2025 • Koto

Branding longevity: the next health frontier

You’ve just opened an email about branding in longevity, where health, science, and culture are colliding in real time. From wearables to hormone…

Sep 9, 2025 • Koto

53:32

OFF Live recap #1: the role of brand in gaming

You’ve just opened a recap of our live conversation with leaders from Riot Games and 2K. If you have a passion for brand, gaming or both—you've come to…

Sep 3, 2025 • Koto

OFF Brand by Koto

Sharp, practical insights on building and scaling your brand.