Not A Conversational Pace

The Rise Of Performative Running Culture

When people care more about the perception of running...instead of actually going for a run.

May 19 • Allison

Everything I Saw At CES, From The Robot Who Ran a Half-Marathon To AI Air Fryers

An over-saturation of tech, and an abundance of innovation. The future is weird, but overall fascinating.

Jan 12 • Allison

I Went To My First HYROX Event, And I Was Pleasantly Surprised

HYROX is all the rage. Why is hybrid fitness surging, is it here to stay, and should you participate?

Jan 7 • Allison

The Women Who Wore Pink

How two running influencers sparked debates during the New York City Marathon, while solidifying the playbook for runfluencers winning the content…

Nov 17, 2025 • Allison

On Injuries, Doping Scandals, and Healthcare: What Role Do Sponsors Play in Pro Running?

In the aftermath of Joyline Chepngeno's OCC win and failed drug test, valid questions were raised. What can we learn?

Sep 25, 2025 • Allison

From Getting Laid Off To Getting A New Dream Job. Here's How I Beat Imposter Syndrome And Secured My Career In Sports Marketing.

The job application process is exhausting and non-linear. Here's how I stayed resilient, battled demons, and found my way back into the running…

Sep 3, 2025 • Allison

Community Trends in Running: Performative vs. Lasting Impact

Community in running is important. It’s what makes running, running. How can brands leverage community in a meaningful way, while growing their…

Aug 13, 2025 • Allison

5 Reasons Why Photographers Are Low-Balled In The Running Industry

Running is booming and there’s a constant need for creative assets. So why are budgets sometimes so slim, and what challenges do digital marketers face…

Jun 23, 2025 • Allison

Not A Conversational Pace

Push the pace, push the boundaries of run culture. The running industry is evolving rapidly. Here to address the ambiguous and controversial topics, so we can evaluate the state of the sport and grow together.

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