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Marketing is Hard!
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Made by Brandingo
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How to Actually Write a Marketing Strategy
After years of overcomplicating it, I've worked out that good marketing strategy simply comes down to aligning your budget to your customer purchase…
Jul 2, 2025
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Tom
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Latest
Top
Discussions
Attribution obsession is ruining your strategy
The real cost of overly-engineered attribution, ironically, is the very thing it’s designed to solve. The solution is actually pretty simple.
Jun 2
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Tom
19
10
3
User research is the answer to all your problems
Well, at least the ones you have at work.
May 11
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Tom
21
1
2
I'm leaving my VP Marketing role at Yonder. Here are the ten things I wish I'd known on day one.
What I learned about customers, product, creative, strategy, growth and not getting fired. My version of “Head of Marketing for Idiots” (written by an…
Apr 24
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Tom
128
18
12
How to Not Blow a Big Marketing Budget
Getting a bigger budget isn’t as fun as it sounds. Here’s how to be ready when it happens.
Apr 17
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Tom
21
4
4
Relax, Marketing Hasn't Changed That Much
I’m done with the ‘marketing has changed forever’ thing. It’s boring. Strong marketing fundamentals haven’t changed and they never will.
Mar 17
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Tom
34
13
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Scale Ad Spend Without Blowing Up Your CAC (Part 3 of 3)
How to respond when scaling spend goes badly. Which it will, because this is marketing and nothing works the way you thought it would.
Feb 26
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Tom
7
2
Scale Ad Spend Without Blowing Up Your CAC (Part 2)
How to building a creative production system, experiment to find winners and measure what matters
Feb 19
12
2
3
See all
Marketing is Hard!
How-tos and learnings for early-stage marketers on the verge of breakdown.
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