what the hell is highly flammable?
highly flammable is a newsletter about what’s giving off heat.
It tracks trends, main characters, vibe shifts, drama, content creators and gen z/a obsessions.
Weekly round ups drop every Friday. Most weeks there’s an additional deep dive on what’s shaping culture.
who’s bringing the heat?
Meeeee! I’m Rachel Richardson and I write, create, comment and consult for money.
In former lives I was a tabloid reporter, a magazine editor and led editorial at Snapchat. I’m obsessed with the youths, pettiness, mess, schadenfreude and what’s next.
I spend too much time online and split my physical being between Los Angeles, London and Washington, Tyne and Wear.
I took this picture in a Los Angeles car park after being over-charged for highlights, and then applied at least four filters. I still don’t like it.
why subscribe?
If I get this right you’ll know about trends before they change culture and you’ll never be confused by a chronically online person ever again
why pay?
Well, firstly it would really help me pay for highlights. Secondly it takes time to research, curate, analyse and write each issue, and hopefully highly flammable gives you enough value that you feel it’s worth stumping up for.
