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I feel like at this point you get the general idea about how a newsletter works. Because my readers are super smart. But if you’re reading this you’re not yet a reader of mine, so maybe you don’t know: Subscribe to get full access to the newsletter and website. New column every Wednesday.
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And why should I care about what you have to say?
You shouldn’t! Skepticism is good! But (and you knew there was a “but” coming), I used to run marketing for a few different software companies (VTEX, Doodle, Bluecore, all of which sorta sound like names of dogs). Not that that means I know what I’m talking about, but it means I think I think I know what I’m talking about. Which might be worse.
