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Gen Zero
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About
Why The Music Critics Keep Writing ....
Plus: I got a new job!
Dec 7, 2025
•
Tobias Hess
28
3
Latest
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Discussions
Everyone is a Strategist and No One is a Writer
From politics to culture, we face a crisis of cleverness and a society addicted to marketing
Oct 15, 2025
•
Tobias Hess
399
36
79
“I don't want a gimmick. I want to talk about the music."
DJ and creator Derrick Gee and I talk about the strange state of music media
Sep 24, 2025
•
Tobias Hess
87
1
23
Why Are All Pop Star Interviews Like That?
Thoughts on Jake Shane and the stanification of media
Jun 18, 2025
•
Tobias Hess
1,477
50
164
Finally ... C,XOXO Summer
Camila Cabello and the Art of Failing
May 16, 2025
•
Tobias Hess
46
15
4
POPaganda!
My grand Substack re-launch: Writings on pop and politics
May 6, 2025
•
Tobias Hess
21
5
1
Pop Goes The Bubble
notes on the music industry's managed decline
Aug 20, 2023
•
Tobias Hess
19
6
Kill the Diva
Bebe Rhexa, Ava Max and the sour joke of gay men's diva worship
Jul 21, 2023
•
Tobias Hess
16
4
I Saw Sufjan's Musical + The Flailing Landscape
My review of "Illinois" the musical by Sufjan Stevens + some stray thoughts on living life on autopilot.
Jun 30, 2023
•
Tobias Hess
2
1
One Last Gasp for American Pop
Sam Levinson and The Weeknd's pop fantasy is a dream of sexual domination and a nightmare of American decline
Jun 16, 2023
•
Tobias Hess
10
1
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Gen Zero
Contributing Writer for PAPER. Writing here on pop music and politics.
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