Archive - Full-Funnel B2B Marketing

🕵🏻‍♂️ Field events/conference playbook

How to engage target buyers with field events and prevent your sales reps from being ghosted after.

Jun 19 • Andrei Zinkevich and Vladimir Blagojevic

🕵🏻‍♂️ [ABM Case Study] How Backbase built an AI-native ABM motion

A detailed breakdown of how Backbase is building a global ABM function and integrating it in GTM AI system.

Jun 12 • Andrei Zinkevich and Vladimir Blagojevic

May 2026

🕵🏻‍♂️ ABM sprints

How we build a full ABM pilot in 5 days.

May 29 • Andrei Zinkevich and Vladimir Blagojevic

🕵🏻‍♂️ Account blindness

5 pillars of data you need to collect about target accounts, and how to use signals to deliver the best next personalized CTA for every account.

May 22 • Andrei Zinkevich and Vladimir Blagojevic

🕵🏻‍♂️ How to show marketing impact on revenue in 90 days

A practical framework to execute a pilot program to fix your GTM challenges without additional budget or new hires

May 15

🕵🏻‍♂️ How to stand out in 2026

3 core principles to stand out and examples of what works to stand out in the AI era and the sea of sameness.

May 1 • Andrei Zinkevich and Vladimir Blagojevic

April 2026

🕵🏻‍♂️ How to implement ABM strategy 3.0

A step-by-step process to run a new ABM model without organizational overhaul, new budget, or new headcount.

Apr 24 • Andrei Zinkevich and Vladimir Blagojevic

🕵🏻‍♂️ ABM strategy 3.0

How to make ABM work for you, 8 new pillars of ABM strategy, and how to integrate AI.

Apr 17 • Andrei Zinkevich and Vladimir Blagojevic

🕵🏻‍♂️ How to prove marketing's impact on pipeline and revenue to your CFO if you have long sales cycle

The 6-tier measurement framework to show marketing influence from brand awareness to revenue

Apr 3 • Andrei Zinkevich and Vladimir Blagojevic

March 2026

🕵🏻‍♂️ Pre-order Full-funnel B2B marketing book and get implementation toolkit

We packed our 30 years of combined experience to help B2B CMOs to survive and generate revenue in the AI era and long sales cycles.

Mar 27 • Andrei Zinkevich and Vladimir Blagojevic

🕵🏻‍♂️ How to build a repeatable, regionally scalable full-funnel ABM motion with measurable impact on pipeline.

Why ABM fails at scale and how to fix it with a center of excellence.

Mar 20 • Andrei Zinkevich and Vladimir Blagojevic

🕵🏻‍♂️ Contact-level ABM

How to personalize your engagement with the buying committee members that are on different buyer journey stages.

Mar 13 • Andrei Zinkevich and Vladimir Blagojevic