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Katarzyna Dereń

Content Team Leader and Social Listening Expert at Brand24

Expertise:

  • AI social listening
  • media monitoring
  • brand strategy

For over 4 years, she’s been participating in developing an AI-powered media monitoring tool. 

As a Content Manager, Katarzyna wrote blog posts about mentions monitoring, sentiment analysis, brand strategies, and social media. Currently, she’s managing a team of talented writers. In her opinion, to rank high in SERPs, it’s necessary to present the topic in a unique way.

After work, you can meet her watching a superhero movie in the cinema, or on the badminton court. Also, she’s a big fan of fantasy literature.

Education:

  • Tischner European University
  • Rzeszow University of Technology

All articles by Katarzyna

Analytics & Reporting
Jul 27, 2026

The 12 Best TikTok Analytics Tools [2026 Tested]

Explore the best TikTok analytics tools of 2026. Compare free & paid software with detailed reviews, features, and pricing and learn from my experience.

Katarzyna Dereń
Brand Management
Jul 24, 2026

Brand Tracking in 2026: A Complete Guide

Explore 4 essential steps to start brand tracking. Learn how to monitor, analyze, and adapt to consumer perceptions. Try the best brand tracker!

Katarzyna Dereń

Start Social Listening!

Get the Brand24 trial and start social listening like a PRO.

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Analytics & Reporting
Jul 21, 2026

Social Media Reach: How to Measure & Improve It in 2026?

Reach tells you how many unique people saw your content, and on most platforms, it's far below your follower count. Learn how to measure and grow it in 2026!

Katarzyna Dereń
Sentiment Analysis
Jul 10, 2026

Sentiment Analysis in 2026: Definition, AI Methods & Original Research

85% of customers drop brands over a single issue! This guide covers what sentiment analysis is, how AI-powered tools work, based on Brand24's original research of 12,894 mentions.

Katarzyna Dereń
Brand Management
Jul 8, 2026

Brand Monitoring: Tools & Guide for 2026

Brand monitoring + AI brand visibility tracking = the whole brand presence. Learn why it's so important in 2026!

Katarzyna Dereń
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Popular articles by Katarzyna

Top Reads

Brand Awareness Strategy [Ultimate Guide for 2026]

Sentiment Analysis in 2026: Definition, AI Methods & Original Research

Brand Monitoring: Tools & Guide for 2026

Brand Reputation Management: Expert Guide + Original Research [2026]

X (Twitter) Analytics Tools: The 12 Best to Try in 2026

How to See How Many Times a Hashtag Was Used on X (Twitter)

The Best AI Hashtag Tracker & Other Hashtag Tracking Tools [2026]

Social Media Reach: How to Measure & Improve It in 2026?

Share of Voice: Definition, Formula, Tools [2026 Guide]

Social Media Analysis: Complete Guide for 2026

Start Social Listening!

Get the Brand24 trial and start social listening like a PRO.