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Auge Design's identity for Strangers treats sweeties like a beauty brand – and it works
A confectionery identity that feels genuinely different: Strangers' branding feelsmore like a niche fragrance than a sugary treat, eschewing the…
BP&O Logo Gallery: Ela Vinhos & Museum of Narratives
This week, logos designed by Pentagram and Pedro Vareta Studio
 • Richard Baird
Loud Mouth
Packaging expert Lisa Cain shares her opinion on PepsiCo Design and Innovation's work on Mirinda.
 • Richard Baird
Bielke & Yang's Dataforeningen rebrand recalls the utopian aims of early internet pioneers
Dataforeningen – Norwegian for ‘data organisation’ – needed a new look and feel that better reflected the fervent and diverse nerdy types that make it…
 • Richard Baird
BP&O Logo Gallery: Ideogram and The Stack Group
This week, logos designed by How&How and Fourth Canvas
 • Richard Baird

Recent posts

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Bar none
Packaging expert Lisa Cain shares her thoughts on Allink's packaging for Ghilli.
 • Richard Baird
The cute face of insurance for 'pet parents'
Reviewed, the new brand identity for Pumpkin pet insurance brand by Kuba & Friends
 • Richard Baird and Emily Gosling
BP&O Logo Gallery: Fotografiska & Sing King
This week, logos designed by BankerWessel and Nomad
 • Richard Baird
Top Drawer
Lisa Cain on Tátil’s packaging for Carrefour Home.
 • Richard Baird
BP&O Logo Gallery: Escola + Natureza & Smartstream
This week, logos designed by M/OTG and Christopher Doyle & Co.
 • Richard Baird
Made Thought's branding for CBD-based “bioactive” skincare range Juana
It's a "unique fusion of ancient wisdom and scientific innovation,” apparently.
 • Richard Baird
Properly Cultivated
Lisa Cain on Rosalba Mulitverse's packaging for Hera Nei Campi
 • Richard Baird
Pentagram takes on St Paul's Cathedral
One of the world's best-known design studio creates new branding for one of London's most iconic landmarks – reviewed.
 • Richard Baird
BP&O Logo Gallery: MaxiHealth & Machine
This week, logos designed by M/OTG and Christopher Doyle & Co.
 • Richard Baird
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