Incogni Review 2026: Is It Legit? Our Hands-On Test Results

Yes, Incogni is legit. It’s our top data removal recommendation. All Incogni plans cover 420+ data brokers, and the Unlimited plan includes custom removals from an additional 2,000+ sites. 

As of October 2026, Incogni has completed 850 of the 959 removal requests it’s sent for us (89%). It estimates it’s saved us over 637 hours. Incogni is also the first data removal service to have its claims verified by Deloitte, so we feel secure that our Incogni subscription is worthwhile.

Learn more about why we recommend this data removal service in our comprehensive Incogni review.

At a glance

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AllAboutCookies writers and editors score products based on a number of objective features as well as our expert editorial assessment. Our partners do not influence how we rate products.

2026 Editors’ Choice

Best Overall Data Removal Service

Privacy Protection

Incogni

• Top-rated data removal service that scrubs your info from 420+ data broker sites automatically
• Independently verified by Deloitte, meaning removals are actually sent, confirmed, and not just claimed
• The Unlimited plan extends coverage to 2,000+ additional sites with human-assisted custom removals

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Our experience

We had no complaints with Incogni this time around. The service has come a long way since its launch, adding numerous data broker sites to its arsenal along with custom removals and a standout third-party audit.

The first step to setting up your Incogni account is crucial: signing an authorization form. This legal authorization empowers Incogni to act on your behalf when communicating with data brokers, serving as your data-privacy advocate. Without this form, you'd have to do all the reaching out yourself.

The form might seem alarming, but it's a specialized safeguard, not a surrender of control in this context. 

We've previously set up an Incogni account, so we just reactivated our subscription. When you first sign up, you'll have to submit your full name, email address, and home address. You can also add your birthday and up to three email and physical addresses to track.

As of October 14, 2026, our dashboard shows 850 completed requests, 109 in progress, and 959 total sent. Incogni found our info on 411 brokers. Of those, 216 have suppressed our data, 104 are being monitored, and 91 are still in progress.

For more detail, Incogni provides two separate areas with insights: Data Brokers and Requests. These pages show timelines and additional information for each broker Incogni contacted. 

Each broker has a Compliance Score, which assesses how quickly and reliably brokers comply with removal requests, and a Severity Score, which reflects the sensitivity of the information a broker holds. You can also view the status of each removal request. 

There’s not much else to do on your dashboard besides check the status of your requests and update your personal information. If you upgrade to the Unlimited plan, you can also submit as many custom removal requests as you need, with help from human specialists. We tested the Standard plan, so we didn’t try custom removals ourselves.

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Incogni prices and plans

Incogni ranges from $7.99–$45.98/mo. Incogni has three plan tiers: Standard, Unlimited, and Protect. Each tier comes in an individual or family version, and family plans cover up to five people. You can pay monthly or annually, except for Unlimited, which is annual only.

Incogni also sells a separate Concierge service for high-profile users.

Incogni Standard is the basic service, which primarily completes automated removals from 420+ broker sites. 

Incogni Unlimited includes the same coverage as the Standard plan, plus custom data removal. It includes unlimited custom removals, with an additional 2,000+ sites covered. This plan is only available as an annual subscription.

Finally, Incogni Protect bundles data removal services with identity theft protection from Coveron (formerly NordProtect). This includes credit monitoring, dark web monitoring, and identity remediation services with identity theft insurance. 

Concierge is a full-service plan for high-profile people and their families. It costs $4,999/yr and covers up to five adults. Instead of relying only on automation, a dedicated privacy specialist searches for your info by hand every week, sends custom removal requests, and steps in during emergencies with help from former law enforcement officers. 

Concierge also includes up to $1 million in identity theft recovery through Coveron, dark web monitoring, and extras like a VPN and password manager. We haven’t tested Concierge.

Incogni vs. competitors on price

Incogni costs a bit more than some data removal services. Here are the annual starting prices for individuals: 

• Incogni: Starts at $7.99/mo
• DeleteMe: Starts at $6.97/mo
• Aura: Starts at $7.00/mo
• Cloaked: Starts at $9.99/mo

Incogni costs about $1.00/mo more than DeleteMe and Aura, and $2.00/mo less than Cloaked. Every plan covers all 420+ brokers, so you only pay more if you want unlimited custom removals.

Incogni offers a 30-day money-back guarantee, so you can test it out for a month before committing to a subscription.

Incogni security features

Incogni delivers on data removal by sending removal requests on your behalf to 420+ data brokers. It also sends follow-ups every 60 to 90 days. 

With the Unlimited plan, you can also request unlimited custom removals. You can scrub your data from any site that exposes data profiles, which is great if you're seeking maximum online privacy. 

How does Incogni work?

Incogni pinpoints companies most likely to hold your data by using its algorithm to scour the digital landscape and identify brokers likely to hold your data. Once it identifies these companies, Incogni contacts them to initiate the opt-out process.

Incogni relies on these privacy laws: 

• In the European Union, the General Data Protection Regulation (GDPR) provides a solid legal basis for personal data removal. 
• In the U.S., the California Consumer Privacy Act (CCPA) serves a similar purpose. 
• Meanwhile, Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA) supports Incogni’s data removal efforts in Canada.

Using these laws, Incogni can legally require many brokers to remove your data.

Types of data removed

All you need to do is provide your name, email, and address, and Incogni will use this to identify your personal information that's stored across the web.

The full bundle of your information may include any of the following:

• Name
• Birthday
• Gender
• Phone number
• Addresses (both current and former)
• Associated family members
• Family members’ ages
• Health information
• Financial information, such as your bank or credit card company
• Social Security number
• Employment information
• Education records

Data broker and people-search sites covered

• # of sites covered: 420+

Incogni sends out data removal requests in your name to data brokers in the following categories: 

• Risk mitigation data: A variety of background, criminal, property, and other data that could potentially pose a risk to individuals or businesses.
• Recruitment data: Personal information accessible by recruiters, which may include employment history, skills, and contacts.
• People search data: Free information on people, often including addresses, phone numbers, and other personal details.
• Financial information: Financial data such as credit scores, loan information, or other financial standings.
• Marketing data: Personal information like your browsing habits, past purchases, and interests used by marketing agencies to target individuals for advertising.
• Health information: Personal health data may encompass medical history, insurance information, or other health-related details.

Just remember that this number can fluctuate, as Incogni constantly adds and removes sites from its mailing list. You can see the full list of data brokers Incogni covers on its blog.

Reports

Incogni sends progress reports every four weeks to your email. It shares how many recurring removals have been scheduled to continuously keep your data off broker lists. 

You'll also find details on the total requests sent, in-progress requests, and total time saved. 

Recurring and custom removals

Incogni follows up with every data removal request it makes after 60 to 90 days, even if the request is successful. Incogni sends recurring removal requests every 60 days to public data brokers and every 90 days to private data brokers. 

Incogni will stop following up with a company only if it marks your file as suppressed, meaning the broker has agreed never to host your data on its site again.

If you want to submit custom removal requests, choose the Unlimited or Protect plan. Once you upgrade to Unlimited, you can submit an unlimited number of custom removal requests. 

These custom removal requests can cover sites outside data brokers and people search sites, which a privacy specialist must remove manually. This includes business and company information sites, legal resources, and some court record sites. 

Bonus features

Incogni has plans focused entirely on data removal, but now you can bundle Incogni with Coveron. The Incogni Protect plan includes:

• Dark web monitoring with real-time alerts
• Credit monitoring from TransUnion
• Credit freeze assistance
• Up to $1 million in identity theft insurance
• Up to $50,000 in the event of cyber extortion
• Up to $10,000 in the event of online fraud 
• Experts to help with identity recovery

For a more comprehensive cybersecurity suite, you can opt for a Surfshark One+ bundle. This subscription comes with Incogni along with the following:

• Surfshark VPN
• CleanWeb ad and tracker blocker
• 24/7 antivirus protection with Surfshark Antivirus
• Private search engine
• Email masking
• Data breach alerts

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Surfshark One

• Security bundle with a VPN, antivirus, ad blocker, and data breach alerts on unlimited devices
• CleanWeb blocks ads, pop-ups, and cookie consent requests while you browse
• Included Surfshark VPN boosted our US download speeds by 15% in testing and unlocked Netflix in four countries

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Does Incogni keep your data safe?

Incogni shares your personal information only to process a data removal request and provide its services. This includes customer support service providers, payment service providers, and storage and infrastructure providers.

However, Incogni doesn't sell your data for profit, and it's not affiliated with any data brokers. We also like that the privacy policy states all data is completely deleted within 12 months of stopping service or when you request it (and the company is legally required to delete it). 

Also, your data isn’t shared unless legally required: “Finally, we may also share your personal information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.”

Remember, when we’re talking about the legality of sharing data, it’s likely this won’t affect the average person. In fact, the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) are two laws intended to protect your information.

Incogni obtained a third-party assurance report from Deloitte, published in August 2025.^[1] Deloitte verified the following Incogni claims:

• Incogni provides removals for 420+ brokers
• Incogni obtains confirmation from 420+ brokers
• Incogni sends removal requests every 60 days for public data brokers and every 90 days for private data brokers
• Incogni doesn't sell your data (confirmed for 2024)
• Incogni processed more than 245 million removal requests

Incogni has zero affiliation with data brokers, and it protects databases containing Incogni's user data with AES-256-GCM encryption, a strong industry standard. Plus, you can also secure your account with an authenticator app for two-factor authentication.

Incogni customer support

Incogni offers extensive customer support to suit a wide range of preferences. To reach a human, you can use 24/7 live chat, email support (support@incogni.com), and social media on sites like X and Instagram.

For Unlimited plan subscribers, you'll also receive phone support. It's available Monday through Sunday, from 10 a.m. to 6 p.m. ET. 

Incogni also has a knowledge base with articles on getting started, how Incogni works, subscriptions and billing, and more. We appreciate that you can cancel your subscription directly in your portal, so you don't have to contact customer support. 

Incogni user reviews

• Apple App Store rating: 4.2/5
• Google Play Store rating: 3.5/5
• Trustpilot rating: 4.3/5

Previously, Incogni's mobile app had middling reviews. Reviewers said the app lacked the reports and details you can view on the web and that it didn't load, but Incogni has since addressed the app-freezing issue.

On the other hand, Incogni has solid ratings from Trustpilot reviewers. Reviews praise the service for its effectiveness and ease of use, noting fewer spam calls after using Incogni.

Top alternatives

While Incogni offers a comprehensive approach to personal data removal, several alternative data removal services offer unique features.

Aura offers an all-in-one digital security and privacy package that includes identity theft protection services. DeleteMe includes a few extras like email, phone, and card masking. 

Here's how Incogni compares to other top data removal services we've tested.

	Incogni	Aura	DeleteMe
Starting price	From $7.99/mo	From $7.00/mo	From $6.97/mo
Max # of people covered	5	2	4
# of data brokers automatically checked	420+	425+	92–986
Automatic data broker opt-out
Custom removals
Real-time alerts
Privacy reports
Learn more	Get Incogni	Get Aura	Get DeleteMe

Bottom line: Is Incogni data removal legit?

Yes, Incogni is a legitimate data removal service that has proven it works to keep our data private. We recommend Incogni to anyone seeking a set-and-forget solution to keep as much of their data off the internet as possible.

Incogni keeps things simple. It has only one purpose: to hunt down and remove your data from 420+ brokers across the internet. With unlimited custom removals, you can also remove your data from sites outside Incogni's data broker database.

Its algorithm-driven approach and diligent follow-up on removal requests underscore its legitimacy and effectiveness. Incogni sends removal requests every 60 to 90 days, as verified by Deloitte. 

If you're interested in more in-depth comparisons, here's how Incogni compares to some of the best data removal services around:

• DeleteMe vs. Incogni
• Aura vs. Incogni
• HelloPrivacy vs. Incogni
• Optery vs. Incogni
• Hogo Privacy Defense vs. Incogni
• Privacy Bee vs. Incogni

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AllAboutCookies writers and editors score products based on a number of objective features as well as our expert editorial assessment. Our partners do not influence how we rate products.

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On Incogni's website

2026 Editors’ Choice

Best Overall Data Removal Service

Privacy Protection

Incogni

PROMOTION: Get 55% Off Annual Plans With Code COOKIE

• Top-rated data removal service that scrubs your info from 420+ data broker sites automatically
• Independently verified by Deloitte, meaning removals are actually sent, confirmed, and not just claimed
• The Unlimited plan extends coverage to 2,000+ additional sites with human-assisted custom removals

Author Details

Mary James

About the Author

Mary James is a cybersecurity writer and hands-on product tester at All About Cookies, specializing in VPNs, antivirus software, password managers, and ad blockers. She has written over 340 articles and has personally tested more than 75 products. Before writing about consumer security, she worked at PC Matic, a U.S. antivirus company, giving her firsthand insight into how security software is built, marketed, and tested. Her work has been featured in MSN and CNBC.