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The shiny object is always a trap. Most people find out too late.
Every founder hits it. The new tool, the new channel, the new everything. Brand counsel is how you don't get burned.
Jun 17
•
Steven Picanza ✌️🍕
15
Most Popular
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The 5 Pillars of Personal Branding Every Entrepreneur and Executive Must Know
Sep 30, 2023
9
Weekly Newsletter #03
Jun 20, 2023
•
Steven Picanza ✌️🍕
8
We're entering a creative recession
Apr 15
•
Steven Picanza ✌️🍕
35
1
Why your brand keeps going quiet (and how to stop it)
Apr 11
•
Steven Picanza ✌️🍕
35
2
Recent posts
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The sandcastle was always there. AI just brought the tide in.
Your vendors aren't the problem.
Jun 6
•
Steven Picanza ✌️🍕
15
2
The rehearsal is the brand.
You've probably been hiding the most interesting part of your brand.
May 30
•
Steven Picanza ✌️🍕
12
1
You've been hiring experts. That's the problem.
Three conversations this week. Same question. Same exhaustion. And the same wrong instinct about what to do next.
May 23
•
Steven Picanza ✌️🍕
25
2
Your brand won't outrun AI. It has to out-system it.
The pace isn't slowing down. Neither is the noise. The brands that survive aren't running faster. They're being built differently.
May 16
•
Steven Picanza ✌️🍕
23
1
Twenty years. Hundreds of happy customers. Still invisible.
The B2B operators who hid in the background just realized there's no background left. Here's what changed.
May 11
•
Steven Picanza ✌️🍕
25
2
Stop making your audience do your job.
Big nonprofit or solo creator, doesn't matter. They're all circling the same realization at once.
May 2
•
Steven Picanza ✌️🍕
25
4
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All About Branding
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