In 2023, I was laid off from Google. In 2025, I was laid off from Marqeta.
The corporate world sent a clear message: You are expendable.
So I took a sabbatical to ask a dangerous question: What happens if I stop building systems for other people and start building worlds of my own?
I dove headfirst into the intersection of AI and Storytelling. I wanted to see if I could use my engineering background to crack the code of indie publishing – not to “hack” the market, but to survive in it as a full-time creator.
It worked. I built a portfolio of sci-fi series and found thousands of readers.
The Indie Lab is the logbook of this new life.
I’m not here to sell you a “get rich quick” scheme. I’m here to document the adventure of rebuilding a career on your own terms, using the wildest tech we’ve ever seen.
What we explore in the Lab:
The Machine: Reverse-engineering Amazon – algorithms, keywords, BSR, and KDP systems decoded.
The Data: Moving from gut feeling to data-backed publishing decisions using real numbers from real launches.
Why Subscribe?
Free: Join the expedition. Get the weekly field notes, the experiments, and the serial story.
Paid ($8/mo): Unlock the Navigator’s Toolkit – my complete 37-page handbook on hybrid blurbs (The Algorithmic Copywriter), deep-dive archives on KDP systems, Meta advertising and the raw data from my own book launches.
The old path is broken. Let’s build a new one.
