Last updated: March 2, 2026

We value your privacy very highly.

Please read this Privacy Policy carefully before using the https://activateherawesome.substack.com website (the “Website”) operated by Krista L. Smith Inc., a(n) Corporation formed in Nova Scotia, Canada (“us, we, our”) as this Privacy Policy contains important information regarding your privacy and how we may use the information we collect about you.

Your access to or use of the Website is conditional upon your acceptance of and compliance with this Privacy Policy. This Privacy Policy applies to everyone, including but not limited to visitors, users and others, who wish to access or use the Website.

By accessing or using the Website, you agree to be bound by this Privacy Policy. If you disagree with any part of this Privacy Policy, you do not have our permission to access or use the Website.

What information we collect and store

We collect and store any and all information that you enter on this Website. We collect and store the following information about you:

Identifying information - Name

Identifying information - IP address

Identifying information - Email address

With whom we share your personal information

We do not share nor disclose your personal information to any third parties.

How we protect your personal information

We have implemented the following measures to protect and safeguard your personal information:

• Limiting the amount of personal information that we collect to strictly necessary only

• Using SSL encryption or other secure technologies when receiving or sending personal information beyond internal networks

• Destroying and/or deleting personal information once we no longer need it

• Performing regular risk assessments

• Having comprehensive written security policies and procedures

• Screening (e.g. performing background checks) all employees with access to personal information

• Training our employees on best security practices

• Requiring our employees to sign confidentiality agreements

• Maintaining up-to-date software and safeguards

Cookies

A cookie is a small piece of data sent from a website and stored on your device by your browser. This Website sets cookies. Please visit our Cookie Policy to learn more about what cookies we set, why we set them, and how to change your cookie settings.

Children’s privacy

This Website is intended for use by a general audience and does not offer services to children. Should a child whom we know to be under 18 send personal information to us, we will use that information only to respond to that child to inform them that they cannot use this Website.

Analytics programs

This Website uses Google Analytics to collect information about you and your behaviors. If you would like to opt-out of Google Analytics, please visit https://tools.google.com/dlpage/gaoptout/. You can also opt out of cookies by using our cookie consent banner.

Information retention

We retain all of the information that we collect for a period of 2 years.

Your rights

Depending upon where you reside‚ you may have the following rights with regard to your personal information:

The right to access the personal information that we hold about you.

The right to receive the personal information that we hold about you in a portable and, to the extent feasible, a readily usable format that allows you to transmit this information to another entity.

The right to ask us to transmit your personal information that we have collected on you to another provider, where technically feasible.

The right to request that we amend any of the information that we have collected about you.

The right to withdraw your consent to the processing of your personal information.

The right to request that we restrict the processing of your personal information.

The right to request that we delete some or all of the personal information that we have collected about you.

The right to lodge a complaint regarding our collection, sharing, and processing of your personal information with competent authorities in the proper jurisdiction.

The right to opt out of the use of your personal information for purposes of direct marketing.

The right to opt out of tracking of your location.

The right to opt out of the use of your personal information for the purposes of profiling in furtherance of decisions that could produce legal or similarly significant effects concerning you.

The right to opt out of the use of your personal information for automated decision making purposes.

Exercising your rights

You may exercise the rights specified above by submitting a consumer request to:

Krista Smith
CEO
hello@activateherawesome.com
461 Larry Uteck Blvd
Halifax, NS
B3M 0H3
Canada

https://activateherawesome.com

We will need to verify your identity prior to effectuating your request. To verify your identity, you will need to provide us with the following information with your request:

• Name

• IP address

• Email address

Please note that we may be unable to process your request if you do not provide us with the above information.

We will respond to most consumer requests within 30 days of receipt. However, some requests may take longer. We will notify you in writing if we need more time to respond. We have the ability to deny your request(s) if certain exceptions in the law apply. If we do deny your request, we will provide you with the reasons for such denial.

Accountability

The following person is accountable and responsible for our privacy practices and procedures:

Krista Smith
CEO
hello@activateherawesome.com

You may lodge a complaint with us by contacting the person accountable and responsible for our privacy practices and procedures at the contact information above. Residents of Canada may also lodge a complaint with the Office of the Privacy Commissioner of Canada by visiting this File a Privacy Complaint (Canada) page or calling 1-800-282-1376. Residents of Quebec may also lodge a complaint with the Office of the Privacy Commissioner of Quebec by filling out this Quebec Privacy Commission page or calling 1-888-528-7741.

Location of data processing

All data processing activities undertaken by us take place in Canada.

Do Not Track

Do Not Track (“DNT”) is a preference you can set on your browser to inform websites that you do not want to be tracked. We do not support DNT. You can either enable or disable Do Not Track by visiting the Preferences or Settings page of your browser.

Questions

If you have any questions about this Privacy Policy, please contact us at team@activateherawesome.com.

Changes to Privacy Policy

We reserve the right to amend this Privacy Policy at any time. We will notify you of any changes to this Privacy Policy by posting the updated Privacy Policy to this website.