PARIS, FR and ODENSE, DK - 10 July 2026 - Greening of Streaming (GoS), the Paris-based global non-profit association working to make streaming more sustainable and energy efficient, welcomes Pixop, a video enhancement technology provider, to its growing network of members.

Pixop’s real-time ML video enhancement platform, deployed with integration partner Dynamics Media Group, is powering 4K UHD delivery of this year’s World Cup in Chile: converting Chilevisión’s live HD broadcast signal into a continuous 4K channel distributed through ClaroVTR’s premium television offering

Editor’s note: This independent analysis is by Thierry Fautier, a broadcast-technology analyst and a member of Pixop’s advisory board. Pixop is publishing it because we share its conclusions. It examines how broadcasters are adapting their premium-video strategies under budget pressure, using France Télévisions’ Roland-Garros 2026 coverage as a case study. It draws on public information, his own viewing tests, and discussions with people familiar with the workflow, and it touches on questions directly relevant to real-time enhancement technologies, including Pixop.