Alvin Chingcuanco
Partnerships Manager
July 24, 2026
One hundred and eighty-five years is a long time to own a color. Over that timespan, Watsons has become part of the everyday fabric of life across Asia: a constant, trusted presence in health, beauty, and well-being. So when the brand partnered with the Pantone Color Institute to mark this anniversary, the question was never which color to pick—it was how to make official what customers had always known.
The result is Watsons Evergreen: a vibrant, energizing green with a subtle undertone of blue that speaks to vitality, trust, and an unbroken commitment to the people Watsons serves. More than a brand refresh, it is a declaration. A color with a story, standardized by the global authority on color.
Reading the Color
The green at the heart of Watsons Evergreen is immediate and alive. It evokes growth, freshness, and the feeling of being at one's best: qualities that sit at the core of what Watsons offers its customers every day. This is color as vitality, as the visual language of wellness.
But look closer and Watsons Evergreen reveals a cooler dimension. The hint of blue woven into its character is deliberate and meaningful. It speaks to the integrity that Watsons has built across generations: a sense of reliable, responsible presence that customers, partners, and communities have come to count on. Warmth and trust, held in balance.
Then there is the name itself. Evergreen does not simply describe a color; it describes a commitment. One that remains constant through changing seasons, evolving markets, and shifting customer needs. It is the promise of a brand that has endured for nearly two centuries and intends to keep going.
"Watsons Evergreen captures the essence of a brand that has stood the test of time while continuing to grow and evolve. It is a color that speaks of vitality and longevity, of a deep, lasting connection to the customers and communities Watsons has served for generations."
The Role of the Pantone Color Institute
Watsons engaged the Pantone Color Institute, the world's leading authority on color standards and color psychology, to do what only they can: take an instinct and make it definitive. The Institute's process goes beyond selection. It involves deep examination of what a brand means, how it moves through the world, and what a color must carry on its behalf.
For Watsons Evergreen, that meant anchoring the hue in the specific emotional and symbolic territory the brand occupies: everyday vitality, long-held trust, sustainability, and the joy of looking and feeling one's best. Every quality had to be present in the color, in balance, without compromise.
The Pantone Color Institute also shaped the narrative around Watsons Evergreen, ensuring that the color and its story would land with coherence and impact across every market where Watsons operates. The result is a color that works as hard as the brand it represents.
Activating in Unison Across Watsons' Global Network
This landmark collaboration called for a fully co-ordinated, multi-audience activation strategy across 10 participating Watsons markets in order to optimize international exposure for Watsons Evergreen.
The strategy leveraged Watsons’ established "O+O" ethos—seamlessly connecting online and offline experiences for its customers to ensure the collaboration was embedded across as many touchpoints and brand pillars as possible, drawing on the full power of Watsons’ physical and digital footprint.
Using bricks and mortar stores and ecommerce/social platforms as an "Evergreen canvas," the color was washed abundantly across digital billboards, store fascias, Instagram accounts, homepages, and app screens—creating widespread, high-impact awareness for multiple audiences. For instance, audiences in Taiwan saw a full-scale Evergreen takeover, with the Watsons flagship store wrapped in the signature color.
To encourage deeper participation in the collaboration, the "Evergreen Me" activation pillar encouraged audiences to create UG (user generated) content, experiment in stores with collab-specific product curations, and share "what Evergreen means to you"—a question asked of KOCs, store colleagues, pharmacists, and Watsons Club members.
To strengthen Watsons’ sustainability commitments, the "Evergreen World" activations pillar included strategic alignments of existing "green" initiatives, like Watsons Indonesia’s Do Good Box and Watsons Taiwan’s member bonus points offers on "green" products. This creates longer-term Evergreen-themed sustainability activations whilst reaffirming customers’ perceptions of Watsons as a responsible retailer.
Other activation pillars included "Evergreen Value," connecting the Watsons x Pantone collaboration with a calendar of themed offers and category promotions—proving to customers that Watsons Evergreen will forever symbolize accessibly priced, high quality health and beauty.
185 Years, One Color
What does it mean to be Evergreen? For Watsons, it means always improving, always welcoming, always delivering the authentic quality customers have trusted for nearly two centuries. It means showing up in stores and online, in health and beauty, in the communities that have made Watsons what it is.
Watsons Evergreen gives that promise a color. A single, internationally recognized hue that customers anywhere in the world will come to know as a symbol for something reliable, warm, and enduring. A color that says: we are here. We have always been here. And we always will be.