Engaging Stakeholders in Projects

Rick Rubin went on stage in Helsinki the day after my talk. Someone asked how he resolves creative differences with artists. His answer was simple: change the conversation from "I disagree" to "let's build it." Then he shared a story: An artist played him a song. The transition didn't work. Rubin told him so. The artist said, "We'll just cut that part in half." Rubin thought to himself: What a dumb idea. But he didn't say that. He said, "Let's try it." The artist played it. It worked. Rubin is a legend. He's produced everyone from Johnny Cash to Jay-Z. Instead, he bit his tongue and let the artist prove him wrong. The principle: when you make an idea tangible, it stops being the person's idea. It becomes something you can both look at objectively and improve together. Once you build it, the truth is obvious. Here's what this looks like in practice: Your designer wants to change the entire homepage layout. You think it's too risky. Instead of three meetings debating it, you say: "Let's build a prototype and test it with 50 users this week." Your sales team wants to restructure the pricing page. Instead of blocking it because you're worried about conversions, you say: "Let's run it as an A/B test on 20% of traffic for two weeks." Your engineer wants to rebuild a core feature from scratch. You think it's overengineered. But instead of killing it in the planning phase, you say: "Spike it out in three days and show me if the performance gain is real." You're not saying yes to everything. You're saying, "Let's find out." Rubin also said something that stuck with me: "If there's disagreement, I always side with the artist's vision. Because to them, it's their career. To me, it's just one piece of my portfolio." Most leaders think backing down makes them look weak. Rubin knows that siding with the person who has the most at stake makes better work happen. Your job isn't to be right. It's to create the conditions where the best idea wins. Stop debating. Start building. P.S. This insight is from this week's newsletter where I break down why Yamaha dominates while Steinway got sold to private equity: https://lnkd.in/efSqP_9K P.P.S. Access additional research links, the podcast, and the full archive in the first comment 👇 Thank you to Nordic Business Forum!

𝗧𝗼𝗱𝗮𝘆, 𝗣𝗠𝗜 𝗿𝗲𝗹𝗲𝗮𝘀𝗲𝘀 𝘁𝗵𝗲 𝗳𝗶𝗿𝘀𝘁 𝗿𝗲𝘀𝘂𝗹𝘁𝘀 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝗹𝗮𝗿𝗴𝗲𝘀𝘁 𝘀𝘁𝘂𝗱𝘆 𝘄𝗲’𝘃𝗲 𝗲𝘃𝗲𝗿 𝗰𝗼𝗻𝗱𝘂𝗰𝘁𝗲𝗱 - 𝗼𝗻 𝗮 𝘁𝗼𝗽𝗶𝗰 𝘁𝗵𝗮𝘁 𝗶𝘀 𝗰𝗿𝗶𝘁𝗶𝗰𝗮𝗹 𝘁𝗼 𝗼𝘂𝗿 𝗽𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻: 𝗣𝗿𝗼𝗷𝗲𝗰𝘁 𝗦𝘂𝗰𝗰𝗲𝘀𝘀. 📚 Read the report: https://lnkd.in/ekRmSj_h With this report, we are introducing a simple and scalable way to measure project success. A successful project is one that 𝗱𝗲𝗹𝗶𝘃𝗲𝗿𝘀 𝘃𝗮𝗹𝘂𝗲 𝘄𝗼𝗿𝘁𝗵 𝘁𝗵𝗲 𝗲𝗳𝗳𝗼𝗿𝘁 𝗮𝗻𝗱 𝗲𝘅𝗽𝗲𝗻𝘀𝗲, as perceived by key stakeholders. This clearly represents a shift for our profession, where beyond execution excellence we also feel accountable for doing anything in our power to improve the impact of our work and the value it generates at large. The implications for project professionals can be summarized in a framework for delivering 𝗠𝗢𝗥𝗘 success: 📚𝗠anage Perceptions For a project to be considered successful, the key stakeholders - customers, executives, or others - must perceive that the project’s outcomes provide sufficient value relative to the perceived investment of resources. 📚𝗢wn Project Success beyond Project Management Success Project professionals need to take any opportunity to move beyond literal mandates and feel accountable for improving outcomes while minimizing waste. 📚𝗥elentlessly Reassess Project Parameters Project professionals need to recognize the reality of inevitable and ongoing change, and continuously, in collaboration with stakeholders, reassess the perception of value and adjust plans. 📚𝗘xpand Perspective All projects have impacts beyond just the scope of the project itself. Even if we do not control all parameters, we must consider the broader picture and how the project fits within the larger business, goals, or objectives of the enterprise, and ultimately, our world. I believe executives will be excited about this work. It highlights the value project professionals can bring to their organizations and clarifies the vital role they play in driving transformation, delivering business results, and positively impacting the world. The shift in mindset will encourage project professionals to consider the perceptions of all stakeholders- not just the c-suite, but also customers and communities. To deliver more successful projects, business leaders must create environments that empower project professionals. They need to involve them in defining - and continuously reassessing and challenging - project value. Leverage their expertise. Invest in their work. And hold them accountable for contributing to maximize the perception of project value at all phases of the project - beyond excellence in execution. 📚 Please read the report, reflect on its findings, and share it broadly. And comment! Project Management Institute #ProjectSuccess #PMI #Leadership #ProjectManagementToday

How to fail in an interview Topic: Product Backlog Role: Product Owner 👔 Interviewer: “As a Product Owner, how do you ensure stakeholder needs are reflected in the Product Backlog?” 🧑 Candidate: “I ask stakeholders what they need and add it to the backlog in priority order.” 👔 Interviewer: “Alright, but let’s make it real. Imagine this: You have multiple stakeholders with conflicting priorities—one wants a feature for a major client, while another insists on addressing technical debt. The team is overwhelmed, and deadlines are slipping. How would you handle this situation?” 🧑 Candidate: “I’d try to balance their requests and ask the team to work harder to meet both needs.” What the Product Owner Should Have Answered: ------------------------------------------------------ ✍️ Facilitate Prioritization: “I would engage stakeholders in a prioritization workshop, using a framework like WSJF (Weighted Shortest Job First) or MOSCOW, Or Kano Model to evaluate features based on value, time sensitivity, and effort.” ✍️ Align on Vision: “I’d refer back to the product vision and roadmap to explain how each request aligns with strategic goals, helping stakeholders understand trade-offs.” ✍️ Collaborate with the Team: “I’d consult with the team to assess capacity and feasibility, ensuring realistic commitments without jeopardizing delivery quality.” ✍️ Communication is Key: “Transparency is critical. I’d keep all stakeholders informed about the decisions, timelines, and reasons behind prioritization.” Impact of the Right Answer: ✅ Avoid chaos: Proper prioritization prevents overloading the team. ✅ Strengthen relationships: Transparent communication builds stakeholder trust. ✅ Deliver value: Aligning requests with the product vision ensures the team works on what truly matters. 💡 Takeaway for POs: Strong prioritization and stakeholder management are essential to success. How would you handle conflicting priorities? Share your thoughts below! 🚀 Need more! Join "Agile Interview Hub": Link in the comment section below #InterviewTips #ProductOwner #agile

Selling to leadership is tough. Learn to speak finance, and everything changes. (This works for both B2B sales and internal pitches.) Speak the language of financial metrics and business impact, and you’ll earn buy-in. Whether you’re pitching a product, service, or internal idea, this skill makes you a trusted partner to decision-makers. Want to dive deeper? Download my free guide “10 Levels of Profitability” here: https://bit.ly/40pY3CQ Here’s why: Executives don’t want fluff. They need to know *how* your solution or proposal will impact their business financially. Here’s how to make your pitch resonate: 1️⃣ Talk Margins, Not Just Savings ↳ Show how your solution improves gross, operating, or net profit margins. Make it clear how it improves topline or streamlines processes to ultimately add value to the bottom line. 2️⃣ Connect to Cash Flow ↳ Highlight how your solution will boost cash flow, not just the bottom-line. Smart executives prioritize cash flow over simple revenue increases or cost savings because it keeps the business stable and flexible. 3️⃣ Show ROI and Payback Period ↳ Present clear numbers on return on investment (ROI) and how quickly they’ll see a payback. Executives need to know when their investment will yield results. 4️⃣ Impact Key Financial Ratios ↳ Explain how your proposal enhances key metrics like ROE (Return on Equity), ROA (Return on Assets), or EBITDA. This demonstrates that you understand their financial framework and how your solution strengthens it. 5️⃣ Talk Risk Management ↳ Show that you’ve considered potential downsides. Demonstrate how your proposal mitigates financial risk and supports long-term stability—not just quick gains. Why this matters: 1️⃣ You Stand Out ↳ Most sales pitches and internal proposals focus on benefits. When you speak in terms of financial strategy and impact, you differentiate yourself. 2️⃣ You Build Trust ↳ Speaking their language shows you understand their challenges, priorities, and goals. 3️⃣ You Become Indispensable ↳ When you can prove your solution impacts key business metrics, you shift from being just another vendor or team member to a trusted advisor. If you want to learn finance strategy to elevate your pitch and proposals, join 3,000 learning with me here: https://bit.ly/famcol Remember: Learn to speak finance, and you’ll open doors that most can’t. ♻️ 𝐋𝐢𝐤𝐞, 𝐂𝐨𝐦𝐦𝐞𝐧𝐭, 𝐑𝐞𝐩𝐨𝐬𝐭 to help someone else. And follow Oana Labes, MBA, CPA for more  

In a recent conversation on my YouTube channel with Pujji, we spoke about something very close to our hearts: the role corporates can play in helping cricketers upskill and stay ready for the next phase of their careers. Today, so many young players give everything to domestic cricket. But once that chapter ends, many of them are unsure about what comes next. Not because they lack talent or commitment, but because they never had access to structured training in areas outside cricket. This is where corporate involvement can create real impact. Whether it’s: career guidance, management education, training, leadership and communication workshops, fitness, wellness, or mental conditioning sessions, exposure to job opportunities after retirement. All of these can give players the confidence and choice they deserve. If we can create programs where corporates, state associations, and the BCCI work together, identifying players early (U-16, U-19, U-23) and supporting them through their journey, it can transform the ecosystem. Players will not only be better cricketers, they will become more prepared human beings. I truly believe that with the right support, many domestic players can go on to become successful coaches, managers, administrators, and leaders. Education opens those doors. This is why conversations like these matter. And this is why I hope more organisations step forward to build long-term, meaningful initiatives for our cricketers, the sport in general.

India’s clean energy target of 500GW of non-fossil fuel-based capacity by 2030 is within reach. We already have the technology to achieve this. What we now need is alignment among stakeholders, from policymakers and investors to communities and consumers.   The only way to build renewable projects on time is to win the hearts of the communities in which we operate, and to do that in a systematic, sustained, and sensitive manner. At Resonia, we understand that the art of stakeholder management is the key to accelerating clean energy adoption.   Our recently launched Stakeholder Management Playbook is a step in that direction. It outlines the framework and tools to help teams engage and collaborate with stakeholders effectively. With practical tools like this, not only can we build long-term partnerships rooted in trust but we can also accelerate our journey towards India’s clean energy future.  

🔍 New guidance for researchers engaging with the UK government The Government Office for Science has just updated its guidance on how academics can engage with government - outlining practical routes for impact and influence at every career stage. The refreshed resource highlights pathways from responding to Areas of Research Interest (ARIs) and calls for evidence, to exchange schemes, UKRI Policy Fellowships, and opportunities to join advisory groups or expert networks. They have included illustrative case studies from academics at different career stages engaging with different channels. Whether you’re starting out or already experienced in policy engagement, this update is well worth exploring (I've popped the link in the comments) #ResearchImpact #PolicyEngagement #KnowledgeExchange

There’s an AE on my team that hits 200% of quota. Consistently. 🤯 Here’s her secret:  She asks the hard questions. 1. “You mentioned [date] as a goal. What’s driving that timeline, and is that date firm?” Verifies whether the timeline is real or aspirational. 2. "Based on what you’ve seen so far, is there anything that’s giving you pause about moving forward with us?” Invites honest feedback to surface objections early. One of my favorites. 3. “How does our solution compare to others you’re evaluating?” Tests competitive positioning and whether you're the frontrunner. 4.“Who else on your team needs to feel good about this before a decision is made?” Instead of just jotting down names and objections, she builds pages in Aligned to address concerns. That way, when new stakeholders join later, all the context is already waiting for them. 5. “If [insert key stakeholder] were here, what concerns would they raise?” Forces your champion to think on behalf of other decision makers. Great way to learn real objections. 6. “Have you ever purchased something like this before? What did that process look like internally?” Surfaces potential red tape or hidden decision criteria. 7. “What needs to happen between now and [target close date] for this to actually happen?” Pushes them to co create the buying journey and surface risk. 8. “When you picture this going live, what’s the ideal outcome for your team in the first 90 days?” Surfaces their definition of success. These questions do 3 things: – Build trust. – Surface the real decision process. – Give you everything to close/won the deal. 🎯 Bonus Tip: She doesn’t just ask the hard questions, she operationalizes them in Aligned. Here’s how… https://lnkd.in/gs7Gt5Rd That’s how you turn discovery into closed/won deals. - Mike G

WHY AGRICULTURAL RESEARCH OFTEN FAILS TO REACH FARMERS — A Consultant’s Perspective Having worked with dozens of cooperatives, farmer groups, and agrifood projects across Kenya, I’ve seen a pattern that’s hard to ignore: Agricultural research is abundant. Impact on the ground? Minimal. Why? Research is often academic, not practical. Brilliant findings end up in journals, not in farmers’ hands. Most farmers I work with have never seen or heard of the latest research that could transform their yields or earnings. Top-down approaches dominate. Solutions are designed in labs or research stations with minimal farmer involvement. Yet, farmers are the experts of their own environments. Poor extension linkages. Even when good innovations exist, there’s a huge gap between research institutions and grassroots extension systems. As consultants, we often end up "translating" research that should have been made farmer-friendly from the start. No market lens. Research tends to focus on production. But farmers ask: “Will it sell? Is it profitable?” Without market integration, innovation is just theory. Feedback is ignored. Farmers are rarely involved in evaluating what works or doesn’t. We need more participatory learning, less top-down training. From a consultant’s view, the solution is not just more research—but more relevant, inclusive, and actionable research. Let’s invest in: Co-creating with farmers, Bridging research with market realities, Translating findings into practical guides, audio-visuals, and demos, Strengthening extension and private sector partnerships. The knowledge exists. The gap is in the approach. Farmers don’t need more data—they need results. #Agriculture #FarmersFirst #ResearchToImpact #KenyaFarming #AgriConsulting #FoodSystems #ValueAddition #DairyDevelopment #ExtensionServices #AgriPolicy #AfricanAgriculture