Gen Z Changes Donor Playbook

How many donors in your database are rated but unmanaged? How many could be your next major gift donor if given that personal attention? On average, gift officers manage just 2.53% of donors, leaving the majority—including known rated donors—to broad communications. Organizations with Virtual Engagement Officers are closing that gap and reaching more donors through one-to-one cultivation, leading to deeper engagement and giving. Read more: https://lnkd.in/gYQvzXje

In our recent webinar, BWF Zuri's Michelle Green discussed the differences between major giving and principal giving. "Principal giving is not simply a major gift with another zero. The strategy shifts from securing support for existing priorities to partnering with donors around transformational opportunities." 👉 Check out our recent blogs that brings this to life: https://hubs.li/Q04tz3GW0 ▶️ Watch the full recording from our July webinar on Principal Giving: https://lnkd.in/eE3K_Pib

The results of the 2025 CO Research Trust Conference survey reflect the value of bringing together researchers, clinicians, policymakers, charities and industry professionals to share knowledge, build connections and strengthen collaboration in carbon monoxide prevention and safety. From research presentations and lived experiences to interactive discussions and networking opportunities, the conference continues to create meaningful impact across sectors. Registration for this year’s conference is now open, and we look forward to welcoming both returning attendees and new voices to the conversation. https://buff.ly/8MqEVu3 #COResearchConference #CarbonMonoxide #PublicHealth #MedicalResearch #Collaboration #PatientSafety #KnowledgeExchange

The best recurring giving ask isn't always the same ask for every donor. For the National Kidney Foundation, a more personalized giving experience helped make sustained support a natural next step. Using GoFundMe Pro’s Intelligent Ask Amounts, the organization optimized giving experiences based on factors like giving history, location, and device. During National Kidney Month, the organization saw 74% more new recurring donors year over year and a 22% increase in average recurring gift size.* It’s a powerful example of how smarter, more relevant donor experiences can help make recurring giving feel like a natural next step for more supporters. See how GoFundMe Pro helps nonprofits grow recurring giving: https://gfme.co/4iuFRko *Based on 2025-2026 GoFundMe Pro data

In fundraising, data is key, especially when it comes to understanding trends across the giving community. Check out our blog highlighting takeaways from Giving USA Foundation | The Giving Institute’s 2026 report and get the latest on individual giving, The Great Wealth Transfer, and how giving affinity is shifting.  https://lnkd.in/gN8hu9Xk

These conversations are part of why we believe ethical egg donation has to consider not only the family being created today, but the child who will grow up from that decision.  Our Identified Donor Program gives families another option for building in greater openness, access to information, and the possibility of future connection. There is no single path that is right for every family. But we believe parents deserve education about their options and support in making decisions that consider everyone involved, including the future donor-conceived child. Katy shares more about why openness matters in this Mini Moment.

Today we are featuring Omni Institute! Omni is described as a nonprofit social science consultancy. Using a combination of research, evaluation, and organizational development, Omni supports clients in bringing about positive change through data-driven insights. Check out some of their accomplishments from the past year! Information was pulled from Omni newsletters published between July 2025 and June 2026. Want to learn more about COPA organizations? Follow along with us! Interested in the COPA Provider Reception? Check out our website page! https://lnkd.in/ePCrsNdA

Cultivating the middle of the donor pyramid is what sustains the major gift pipeline. But reaching those donors beyond mass communications has always been the challenge for advancement teams. Virtual Engagement Officers change that. Teams using Autonomous Fundraising are now reaching mid-level donors with year-round, personalized cultivation that sustains deeper giving and engagement. Learn more: https://lnkd.in/eaS95RVw

After Sep 10, donors will want more than a thank-you email. They will ask: 1. What did my gift change? 2. How will you measure it? 3. What happens next? With 441 organizations registered for Give for Good Louisville, donor follow-up is an opportunity to stand out through clarity: not volume. A KPI library gives your team consistent definitions. Clean data supports credible answers. A simple dashboard connects program activity to outcomes, trends, and next-step priorities. That means you can share a clear, donor-facing update in the week after the giving day: What changed because of the support. How progress is being measured. What the organization will do next. This is more than post-campaign communication. It is the foundation for stronger donor stewardship and turning one-time giving-day donors into renewal-ready supporters. Learn more about board- and funder-ready reporting systems at genesisconsultingky.com. #GiveForGoodLou #LouisvilleNonprofits #GivingDay #DonorStewardship #ImpactReporting #GenesisConsulting

Some end-of-day thoughts from Glen Eisenberg: We talk openly about where we see cross over between business and philanthropy, especially in areas like market segmentation and understanding your donors. In pursuit of trust based relationships, nonprofits need to understand their donor base, the segments in their ‘market’, so they can ensure the right information reaches the right donor. We work with our clients on developing their knowledge of their ‘segments’ so they can build better relationships.