Barrel

What are other CPG brands doing with wholesale? Where they sell, how their buyers order, what’s slowing them down, and how they’re planning for the channel next year. I talk with a lot of folks who wants to know this, and there’s no clear place where these insights live. So we’re finding out. We put together a *quick* 10 minute survey for CPG brands, whether wholesale is already a big part of your business or something you’re still weighing. Everyone who fills it out gets the full report in November, with the aggregate data across every brand that responds. Individual answers stay confidential. The more brands that take it, the better the report gets for everyone. If you work at a CPG brand, I’d love your take. If you know someone who runs wholesale at one, please send this their way. Thanks to SavedBy Package Protection for collaborating with us on making this happen. Take the survey here: https://lnkd.in/eax4hQ3v

Our TUSHY - hellotushy.com case study is live 🌳 TUSHY built its name as a bidet brand with a loud, irreverent voice. As their portfolio expanded into consumables, accessories, and a smart toilet, the site needed to explain a bigger category, help shoppers compare products, and look as premium as the products themselves. Here's what we built: ✨ A new visual language. Water, sky, and grass replaced flat primary colors, with a refined palette that reads as wellness without losing the humor ✨ Education built into the experience. Bidets involve a lot of comparison, from water temperature to installation, so collection pages, product pages, and a pre-quiz landing page answer questions early ✨ Room for the category to grow. Product pages can tell separate but connected stories for hardware and consumables ✨ A foundation the team can run. TUSHY's internal team can now manage and evolve the site with confidence The result is a site built for where TUSHY is headed 🌅 Read the case study 👇

Jurni officially launched their Partner Program 🧡 We’ve loved working with the Jurni team and bringing their platform into our client strategies to help brands get more out of their paid media. We are proud to be one of their inaugural partners 🍊 Jurni uses agentic AI to turn ad, audience and shopper intent into personalized landing experiences, giving performance teams a faster way to test, learn and continuously optimize for CVR, ROAS and CAC. You can learn more about the program here: https://lnkd.in/gDshhSSE

Remember MySpace? PostPilot brought it back for BFCM 🎶 Barrel, our CEO Lucas Ballasy, and our Director of Strategy Val Geisler are all live on the MyBFCMSpace page, complete with little Easter eggs for you to discover. We are also proud to announce that we're now PostPilot Certified Mailmasters 🏅 That means our team can help CPG brands bring direct mail into their BFCM and year-round strategy with the same care we put into their digital ecosystem. Our profiles are linked in the comments 👇

"We looked at Shopify a few years ago and it couldn't do what we needed." We hear this from CPG brands all the time. It was probably true a few years ago, but we think Shopify is worth a second look now. After 20+ years working with CPG brands and 150+ Shopify migrations, we put what we've learned into one guide: The Shopify Migration Playbook for CPG Brands. Inside: → Why brands migrate, from first-time DTC launches to 13-brand portfolios → What happens to your data, subscriptions, lifecycle marketing, SEO/GEO, and more → How to choose between a 1:1 migration, a redesign, or a full transformation → The CPG tech stack we recommend, and why Swipe for a preview. The full 44-page playbook is free at the link in the comments. What's the one thing keeping your brand on its current platform?

We launched TUSHY - hellotushy.com's new site last week 🚽 ✨ TUSHY started with bidets. Today it's growing into a holistic health company, from gut to butt to bowl and beyond, with fiber gummies, accessories, and a smart toilet in the lineup. We partnered with the TUSHY team on a custom Shopify website built for that bigger story: 🌳 A calmer, nature-grounded look that lets the brand grow up without losing its sense of humor 🧻 A redesigned collection experience that helps shoppers sort through a much larger product range ❓A quiz & landing page that answers setup questions before shoppers start the product-matching quiz 🌱 An immersive About page where TUSHY's wit still gets to play 🧑💻 A cleaner technical foundation that's easier for TUSHY's team to manage Congrats to the TUSHY team on an exciting launch, and thank you for being such great partners. See the new site 👇

Our Kirk's Family of Natural Brands case study is now live 🧼 Kirk's Soap, The Grandpa Soap Company, and SoF Body Care are three heritage soap and body care brands that had been running on aging WordPress and WooCommerce infrastructure. Barrel migrated all three brands to Shopify, giving each brand its own independent store while building a shared framework that made all three faster to manage and easier to evolve, including: ▫️ Three separate Shopify stores ▫️ A full product, collection, and content migration to protect search visibility ▫️ A faster checkout on Shopify Payments ▫️ Preserved fulfillment integration with Celigo ▫️ Rebuilt storytelling templates spotlighting each brand's history & ingredients ▫️ Native Shopify accounts with order tracking and passwordless login Read the full case study: https://lnkd.in/gwR_DP8K

I talk to customers every day, and it's honestly the best part of my job. I realized recently that I don't share nearly enough of what I learn from them here, so I'm gonna start. From now on, I plan on sharing nuggets that stayed with me from a customer conversation. 💡 First up is Erica Randerson and Rōti, a fast-casual Mediterranean restaurant brand that is part of Edible Brands. I love this story because it’s not one I get to tell often: a restaurant that made Shopify its digital front door. Erica was very deliberate about what that meant. Shopify is where someone explores the menu, understands the brand, finds a restaurant, learns about catering, and decides what they want to do next. Thanx handles individual orders. Toast handles catering. Each system has a clear role. The important part is the handoff: to the customer, it still feels like one Rōti. The part I found especially interesting was what that changed behind the scenes. On the old custom site, routine menu and campaign updates went into an engineering queue. Marketing had to wait for the same technical team that was also responsible for order routing and the more complicated back-end work. Now the marketing and ecommerce teams can update menus, location pages, and campaigns in minutes instead of days. Engineers can stay focused on the restaurant systems that actually need them. For a fast-casual brand, that ownership matters. The digital experience has to move when the menu changes, when a new location opens, or when the team has a campaign idea. Erica already beat me to sharing our conversation last week, so she felt like the right person to start with. More soon! Read the story here 💛 https://lnkd.in/gpCw8_Rw