Hotel ZaZa is a collection of four luxury boutique hotels in Austin, Dallas and Houston. Known for expressive interiors, art-led design and unconventional suites, the brand creates stays that feel distinct from traditional luxury hotels. Each property responds to its neighborhood through its own rooms, restaurants, ZaSpa, pools and event experiences, while maintaining the bold personality that connects the portfolio.
Partnership
Our work with Hotel ZaZa began with a full website redesign and grew into an active, five year partnership. We now support the portfolio through advertising, search engine optimization, AI visibility and ongoing website management.
We work closely with Hotel ZaZa’s marketing leadership and property teams. Shared standards create consistency across the collection, while market data and hotel priorities shape the plan for each location.
Portfolio approach
Working with Hotel ZaZa’s creative team, we redesigned the portfolio website to bring four hotels, their restaurants, ZaSpa and event spaces into one clear digital system. Shared navigation and a connected content structure make the collection easier to explore, while each hotel keeps its own personality and sense of place.
A hotel in downtown Austin should not be marketed the same way as a hotel in Houston’s Energy Corridor. Using the shared website as a foundation, we adjust the message, channel mix, and timing for each property. This is how we approach hotel marketing for multi-property groups.
View the individual Hotel ZaZa case studies:
Hotel ZaZa Austin Downtown Hotel ZaZa Dallas Uptown Hotel ZaZa Houston Memorial City Hotel ZaZa Houston Museum District
Awards
CSSDA: Best Innovation, Best UI, Best UX Davey: Best Website Redesign, Best UI, Best Use of Navigation, Best Home Page, Best Practices, Best Hotel & Lodging
What our client is saying
At The Wallace Hotel, our partnership with Gourmet Marketing is the cornerstone of our marketing strategy—an essential alliance driving direct revenue and brand awareness. Their expertise seamlessly integrates with our team, elevating our marketing efforts. With their guidance, we're not just meeting industry standards; we're setting new benchmarks.
