[Go to site: main page, start]

Arlo Williamsburg

Organic Search Growth for a Lifestyle Hotel in Brooklyn

  • Case Study
Services
Share
A view from one of Arlo Williamsburg King Balcony Rooms

Client

Arlo Williamsburg is a lifestyle boutique hotel located in Brooklyn, known for its urban design, cultural connection, and social energy. The property attracts travelers seeking an authentic Brooklyn experience with access to neighborhood dining, nightlife, and creative spaces.

Partnership

Gourmet Marketing manages Arlo Williamsburg’s SEO strategy with a focus on expanding non-brand visibility and increasing direct bookings through organic search.

Serving as Arlo Williamsburg’s hotel marketing agency in Brooklyn, Gourmet Marketing delivers technical SEO and search-driven content strategy to strengthen visibility for lifestyle and boutique hotel searches in New York City. The partnership reflects our specialization in search optimization for hotels and sustainable organic growth.

Approach

The SEO program targets high-intent searches where travelers are actively comparing lifestyle hotels in Brooklyn and New York City.

Our work includes:

  • Technical SEO to support indexation and ranking consistency
  • Category and neighborhood-based optimization
  • Search-intent content aligned with lifestyle travel behavior
  • Ongoing analysis to ensure organic traffic supports booking goals

Results

Without fabricated metrics, the partnership has produced:

  • Increased organic visibility across Brooklyn and lifestyle hotel searches
  • Stronger contribution of organic traffic to direct bookings
  • More stable, long-term acquisition performance through search.

What our client is saying

Gourmet Marketing feels like an extension of my team—collaborative, fast, and thoughtful in their approach. Their innovation stands out, especially with tools like Hotel Metrics that drive smarter SEO and paid strategies. Since working with them, we’ve seen a clear increase in customer acquisition and website conversion.
HotelTech Report

Tatiana Ting

Vice President, Ecommerce at Arlo Hotels

The Results

75% increase

Direct booking revenue compared to previous year

5% increase

Conversion following .com redesign

25% increase

Contribution of Direct bookings in channel distribution

On Your Mark,
Get Set,