﻿<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:googleplay="http://www.google.com/schemas/play-podcasts/1.0"><channel><title><![CDATA[The Whirl of ReOrientation: OODA as Boyd Actually Meant It.]]></title><description><![CDATA[OODA as Boyd actually meant it — applied to the wars for reality and meaning that organizations are losing right now.]]></description><link>https://thewhirl.substack.com</link><image><url>https://substackcdn.com/image/fetch/$s_!G6pv!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4c347a31-8130-4da8-9b6e-2eb9b8c89054_1024x1024.png</url><title>The Whirl of ReOrientation: OODA as Boyd Actually Meant It.</title><link>https://thewhirl.substack.com</link></image><generator>Substack</generator><lastBuildDate>Sat, 20 Jun 2026 20:57:07 GMT</lastBuildDate><atom:link href="https://thewhirl.substack.com/feed" rel="self" type="application/rss+xml"/><copyright><![CDATA[AGLX, LLC]]></copyright><language><![CDATA[en]]></language><webMaster><![CDATA[thewhirl@substack.com]]></webMaster><itunes:owner><itunes:email><![CDATA[thewhirl@substack.com]]></itunes:email><itunes:name><![CDATA[Mark McGrath | OODA Synthesist]]></itunes:name></itunes:owner><itunes:author><![CDATA[Mark McGrath | OODA Synthesist]]></itunes:author><googleplay:owner><![CDATA[thewhirl@substack.com]]></googleplay:owner><googleplay:email><![CDATA[thewhirl@substack.com]]></googleplay:email><googleplay:author><![CDATA[Mark McGrath | OODA Synthesist]]></googleplay:author><itunes:block><![CDATA[Yes]]></itunes:block><item><title><![CDATA[The Debrief Has One Purpose]]></title><description><![CDATA[How OODA, Karl Friston, and elite debriefs turn prediction errors into learning, situational awareness, and better decisions for elite teams.]]></description><link>https://thewhirl.substack.com/p/ooda-active-inference-debriefing-situational-awareness</link><guid isPermaLink="false">https://thewhirl.substack.com/p/ooda-active-inference-debriefing-situational-awareness</guid><dc:creator><![CDATA[Brian “Ponch” Rivera]]></dc:creator><pubDate>Fri, 19 Jun 2026 11:03:42 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!UH1W!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd85182ad-88eb-4c67-a11e-02c6ea95ef68_1920x1080.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!UH1W!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd85182ad-88eb-4c67-a11e-02c6ea95ef68_1920x1080.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!UH1W!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd85182ad-88eb-4c67-a11e-02c6ea95ef68_1920x1080.png 424w, https://substackcdn.com/image/fetch/$s_!UH1W!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd85182ad-88eb-4c67-a11e-02c6ea95ef68_1920x1080.png 848w, https://substackcdn.com/image/fetch/$s_!UH1W!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd85182ad-88eb-4c67-a11e-02c6ea95ef68_1920x1080.png 1272w, https://substackcdn.com/image/fetch/$s_!UH1W!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd85182ad-88eb-4c67-a11e-02c6ea95ef68_1920x1080.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!UH1W!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd85182ad-88eb-4c67-a11e-02c6ea95ef68_1920x1080.png" width="1456" height="819" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/d85182ad-88eb-4c67-a11e-02c6ea95ef68_1920x1080.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:819,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:3644493,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://thewhirl.substack.com/i/202661159?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd85182ad-88eb-4c67-a11e-02c6ea95ef68_1920x1080.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!UH1W!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd85182ad-88eb-4c67-a11e-02c6ea95ef68_1920x1080.png 424w, https://substackcdn.com/image/fetch/$s_!UH1W!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd85182ad-88eb-4c67-a11e-02c6ea95ef68_1920x1080.png 848w, https://substackcdn.com/image/fetch/$s_!UH1W!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd85182ad-88eb-4c67-a11e-02c6ea95ef68_1920x1080.png 1272w, https://substackcdn.com/image/fetch/$s_!UH1W!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd85182ad-88eb-4c67-a11e-02c6ea95ef68_1920x1080.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption">Space Shuttle Discovery provides the backdrop for the Flow Learning Lab evening keynote. Udvar-Hazy Museum, 11 June 2026.</figcaption></figure></div><p>I said it at<a href="https://youtu.be/oLh65mH6Jlc?si=jTG0u9eK_hHFk7oG"> Hedgeye Live. </a>I&#8217;ll say it again.</p><p><em><strong><span data-color="#ff0000" style="color: rgb(255, 0, 0);">The purpose of a debrief is to confront reality.</span></strong></em></p><p>Not accountability. Not lessons learned. Confronting reality. Those are different things and most organizations never make the distinction.</p><p>Here is the problem. You can&#8217;t directly access reality. No one can.</p><p>Immanuel Kant understood this two centuries before neuroscience caught up. He called it the gap between the phenomenal and the noumenal. The noumenal world is the world as it actually is. The phenomenal world is the world as it appears to you, filtered through your senses, your history, your priors. That bridge, Kant said, is unbridgeable. You never get the thing-in-itself. You only ever get your best inference of it.</p><p><a href="https://thewhirl.substack.com/p/karl-friston-validates-boyds-real-ooda-loop?utm_source=publication-search">Karl Friston</a> has operationalized this in mathematics. Your brain is not a camera. It is a prediction machine. It generates a model of reality from the inside out, sends predictions downward, and compares them against incoming sensory signals. The gap between prediction and signal is a prediction error. That error is the only mechanism available for updating your model of the world. Friston calls this the Free Energy Principle. He has also stated that the OODA loop is isomorphic with active inference, a direct corollary of that principle.</p><p><a href="https://thewhirl.substack.com/p/start-here-boyd-ooda-orientation">John Boyd </a>understood this intuitively decades before the equations existed. Orientation is your generative model of reality. It shapes your phenomenal world, determining what you perceive, what you ignore, and what you are even capable of seeing. It holds your priors shaped by genetic heritage, cultural traditions, and every experience you have accumulated. It generates top-down predictions about what you will Observe. And it is wrong. Structurally, inevitably, always partially wrong.</p><p>This is not a failure of intelligence. Boyd read <a href="https://thewhirl.substack.com/p/decoding-destruction-and-creation?utm_source=publication-search">G&#246;del, Heisenberg, and the second law of thermodynamics</a> to make this point. Any closed conceptual system will eventually fail to map onto a changing environment. The more tightly your Orientation is calibrated to yesterday's reality, the more it blinds you to today's.</p><p>The debrief exists to force the loop open. To drag the noumenal world into the room.</p><p>In naval aviation we had a tool for this. The Tactical Aircrew Combat Training System (TACTS) range. Precision position, velocity, altitude, and orientation data on dozens of aircraft simultaneously. Full mission replay in 3D. Quantitative data on tactics, positioning, weapon performance, and errors. The closest approximation of the noumenal world we could produce.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!zf4m!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd6335bd5-a6c5-4b53-9c68-cc31bbf1fa14_1024x768.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!zf4m!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd6335bd5-a6c5-4b53-9c68-cc31bbf1fa14_1024x768.jpeg 424w, https://substackcdn.com/image/fetch/$s_!zf4m!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd6335bd5-a6c5-4b53-9c68-cc31bbf1fa14_1024x768.jpeg 848w, https://substackcdn.com/image/fetch/$s_!zf4m!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd6335bd5-a6c5-4b53-9c68-cc31bbf1fa14_1024x768.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!zf4m!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd6335bd5-a6c5-4b53-9c68-cc31bbf1fa14_1024x768.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!zf4m!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd6335bd5-a6c5-4b53-9c68-cc31bbf1fa14_1024x768.jpeg" width="353" height="264.75" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/d6335bd5-a6c5-4b53-9c68-cc31bbf1fa14_1024x768.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:768,&quot;width&quot;:1024,&quot;resizeWidth&quot;:353,&quot;bytes&quot;:null,&quot;alt&quot;:&quot;AN/APX-95 TACTS Pod (Navy) 3d Model by Mesh Factory&quot;,&quot;title&quot;:null,&quot;type&quot;:null,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="AN/APX-95 TACTS Pod (Navy) 3d Model by Mesh Factory" title="AN/APX-95 TACTS Pod (Navy) 3d Model by Mesh Factory" srcset="https://substackcdn.com/image/fetch/$s_!zf4m!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd6335bd5-a6c5-4b53-9c68-cc31bbf1fa14_1024x768.jpeg 424w, https://substackcdn.com/image/fetch/$s_!zf4m!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd6335bd5-a6c5-4b53-9c68-cc31bbf1fa14_1024x768.jpeg 848w, https://substackcdn.com/image/fetch/$s_!zf4m!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd6335bd5-a6c5-4b53-9c68-cc31bbf1fa14_1024x768.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!zf4m!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd6335bd5-a6c5-4b53-9c68-cc31bbf1fa14_1024x768.jpeg 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>That data didn't make the debrief easy. It made it honest. You couldn't tell a story that contradicted the replay. Your phenomenal world got tested against something that did not care about your ego.</p><p>Here is the harder truth. <strong>Almost nobody actually wants to confront reality.</strong> You are too busy protecting your version of it. The ego constructs a phenomenal world and then defends it with everything it has. We rationalize. We reframe. We remember events in ways that preserve the coherence of our prior decisions. This is not weakness. It is how the predictive brain works. Orientation defends itself because updating is metabolically and psychologically expensive. <strong>The system prefers the comfort of a wrong model to the discomfort of rebuilding one. </strong>A debrief that does not account for this will be colonized by ego before it starts.</p><p>Most organizations don't have a TACTS range. What they have is a room full of people, each carrying a different phenomenal version of the same event, each with a strong incentive to protect their version of the past. This is where debriefing methodology matters enormously.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!IsxH!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F53c057b6-6922-4da8-9f3d-52b2a261f689_1920x1080.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!IsxH!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F53c057b6-6922-4da8-9f3d-52b2a261f689_1920x1080.png 424w, https://substackcdn.com/image/fetch/$s_!IsxH!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F53c057b6-6922-4da8-9f3d-52b2a261f689_1920x1080.png 848w, 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data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/53c057b6-6922-4da8-9f3d-52b2a261f689_1920x1080.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1080,&quot;width&quot;:1920,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:4601832,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://thewhirl.substack.com/i/202661159?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F92250c63-b16c-4eb2-b0c0-f047e55729e6_1920x1080.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!IsxH!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F53c057b6-6922-4da8-9f3d-52b2a261f689_1920x1080.png 424w, https://substackcdn.com/image/fetch/$s_!IsxH!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F53c057b6-6922-4da8-9f3d-52b2a261f689_1920x1080.png 848w, https://substackcdn.com/image/fetch/$s_!IsxH!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F53c057b6-6922-4da8-9f3d-52b2a261f689_1920x1080.png 1272w, https://substackcdn.com/image/fetch/$s_!IsxH!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F53c057b6-6922-4da8-9f3d-52b2a261f689_1920x1080.png 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption">Flow Learning Lab</figcaption></figure></div><p>Last week we ran a <a href="https://www.aglx.com/flow-lab/">Flow Learning Lab </a>with a <a href="https://thewhirl.substack.com/p/winning-and-losing-on-wall-street?utm_source=publication-search">Wall Street </a>client. The simulation we use is built on NINECUBES&#8217; Interpersonal Skills Lab, probably the first digital serious game to focus exclusively on behavioral training. It began as a visionary training tool for pilots and has grown into a still-unique method for developing the skills that matter most in high-stakes teams. Combined with The Flow System, it becomes something closer to a miniature TACTS range for organizational behavior. It is intentionally low fidelity. The software is poorly designed by design. It ignores the lessons of human-centered design, and that is the point. It forces players to communicate clearly because the tool will not do it for them. Each player holds incomplete information. No one person can see the whole unfolding reality. They are entirely dependent on each other. This is a reciprocal team in the truest sense. We add time pressure and what Gary Klein and Dave Snowden call anthro-simulation, human and machine manipulation of the environment deliberately designed to drive teams toward failure. The constraints shift dynamically. Coaches, AI, and a behavioral marker system called ZONEFIVE capture the communication, the decisions, and the interactions in real time. When the debrief starts, we can replay what actually happened. We can go back to any moment and ask: what were you thinking right then?</p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://thewhirl.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">The Whirl of ReOrientation: OODA as Boyd Actually Meant It. is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><p></p>
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   ]]></content:encoded></item><item><title><![CDATA[Found in the Archives: Boyd's Interconnectedness (I)]]></title><description><![CDATA[Steve McCrone Visits the Archives, Ponch Explores Fractals, and the World Gets Access to Boyd's Codex]]></description><link>https://thewhirl.substack.com/p/found-in-the-archives-boyds-interconnectedness</link><guid isPermaLink="false">https://thewhirl.substack.com/p/found-in-the-archives-boyds-interconnectedness</guid><dc:creator><![CDATA[Brian “Ponch” Rivera]]></dc:creator><pubDate>Tue, 16 Jun 2026 14:05:06 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!9A4v!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd74bdf9f-8055-4b0f-a3ca-c71be3963a56_5712x4284.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>I spent time in the archives again last week.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!9A4v!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd74bdf9f-8055-4b0f-a3ca-c71be3963a56_5712x4284.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!9A4v!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd74bdf9f-8055-4b0f-a3ca-c71be3963a56_5712x4284.jpeg 424w, https://substackcdn.com/image/fetch/$s_!9A4v!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd74bdf9f-8055-4b0f-a3ca-c71be3963a56_5712x4284.jpeg 848w, https://substackcdn.com/image/fetch/$s_!9A4v!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd74bdf9f-8055-4b0f-a3ca-c71be3963a56_5712x4284.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!9A4v!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd74bdf9f-8055-4b0f-a3ca-c71be3963a56_5712x4284.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!9A4v!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd74bdf9f-8055-4b0f-a3ca-c71be3963a56_5712x4284.jpeg" width="1456" height="1092" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/d74bdf9f-8055-4b0f-a3ca-c71be3963a56_5712x4284.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1092,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:3693946,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://thewhirl.substack.com/i/202279080?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd74bdf9f-8055-4b0f-a3ca-c71be3963a56_5712x4284.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!9A4v!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd74bdf9f-8055-4b0f-a3ca-c71be3963a56_5712x4284.jpeg 424w, https://substackcdn.com/image/fetch/$s_!9A4v!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd74bdf9f-8055-4b0f-a3ca-c71be3963a56_5712x4284.jpeg 848w, https://substackcdn.com/image/fetch/$s_!9A4v!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd74bdf9f-8055-4b0f-a3ca-c71be3963a56_5712x4284.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!9A4v!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd74bdf9f-8055-4b0f-a3ca-c71be3963a56_5712x4284.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>I brought Steve McCrone with me. He was visiting from New Zealand. Watching him go through Boyd&#8217;s material was something else. A grown man reverting to kid-at-Christmas energy. That&#8217;s what the archives do to serious people.</p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://thewhirl.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">The Whirl of ReOrientation: OODA as Boyd Actually Meant It. is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><p>Here&#8217;s what I need to share.</p><p>Boyd was working on a presentation he tentatively called <strong>&#8220;Interconnectedness&#8221;</strong> &#8212; listed as <em>(I)</em> in his own notation. I reached out to Chet Richards this morning to see if he had any awareness of it. Could be connected to <em>Revelation.</em> Could be something else entirely. We don&#8217;t know yet.</p><p>What we do know is this: the Marine Corps Archives Division will be publishing online access to certain boxes from Boyd&#8217;s collection soon. The books likely won&#8217;t be included because of copyright, but the intellectual infrastructure is coming. The world is about to get access to Boyd&#8217;s codex.</p><p>I can&#8217;t overstate what that means.</p><p>Here&#8217;s the thing about most people who write about Boyd. They don&#8217;t go to the archives. </p><p>Look at the footnotes in some of the recent books on Boyd&#8217;s OODA loop.  Wikipedia. Surface-level sources. That&#8217;s not research. That&#8217;s cosplay. When you actually go in, when you sit with the marginalia, you see a completely different man. A voracious, cross-disciplinary thinker who would call out an author mid-book for contradicting themselves two chapters back. Boyd didn&#8217;t just read. He interrogated.</p><p>I was trying to trace what he knew about Mandelbrot. There&#8217;s a reason for that, and it connects to markets, to fractal structure, to things that go deeper than tactics. I looked for Teilhard de Chardin&#8217;s <em>The Phenomenon of Man</em> too, which is referenced throughout the collection. It&#8217;s not there. That&#8217;s a real loss. Capra&#8217;s <em>Tao of Physics</em> though? Present. Well marked. I have video of some of the marginalia. That book is doing work.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!OcdK!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F888d8a67-faf9-4ab0-995e-fab88cf24947_4032x3024.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!OcdK!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F888d8a67-faf9-4ab0-995e-fab88cf24947_4032x3024.jpeg 424w, https://substackcdn.com/image/fetch/$s_!OcdK!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F888d8a67-faf9-4ab0-995e-fab88cf24947_4032x3024.jpeg 848w, https://substackcdn.com/image/fetch/$s_!OcdK!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F888d8a67-faf9-4ab0-995e-fab88cf24947_4032x3024.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!OcdK!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F888d8a67-faf9-4ab0-995e-fab88cf24947_4032x3024.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!OcdK!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F888d8a67-faf9-4ab0-995e-fab88cf24947_4032x3024.jpeg" width="1456" height="1092" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/888d8a67-faf9-4ab0-995e-fab88cf24947_4032x3024.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1092,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:3201853,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://thewhirl.substack.com/i/202279080?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F888d8a67-faf9-4ab0-995e-fab88cf24947_4032x3024.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!OcdK!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F888d8a67-faf9-4ab0-995e-fab88cf24947_4032x3024.jpeg 424w, https://substackcdn.com/image/fetch/$s_!OcdK!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F888d8a67-faf9-4ab0-995e-fab88cf24947_4032x3024.jpeg 848w, https://substackcdn.com/image/fetch/$s_!OcdK!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F888d8a67-faf9-4ab0-995e-fab88cf24947_4032x3024.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!OcdK!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F888d8a67-faf9-4ab0-995e-fab88cf24947_4032x3024.jpeg 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption"><strong>Boyd&#8217;s copy of </strong><em><strong>Turbulent Mirror</strong></em><strong>, p. 110. His handwriting is a workout, but here&#8217;s what he wrote: &#8220;In other words, fractal geometry incompletely or imperfectly represents reality!&#8221; </strong></figcaption></figure></div><p>Now here&#8217;s the piece that stopped me cold.</p><p>I found a memo, short and handwritten, written by Boyd to someone whose name appears to be <em>Jim</em>. Dated <strong>3 November 1992</strong>. This is Boyd telling you exactly how to read him. I&#8217;ll give it to you straight:</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!DN3L!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa74216fe-c6a7-45c6-bea7-e19a597c0866_1150x1836.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!DN3L!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa74216fe-c6a7-45c6-bea7-e19a597c0866_1150x1836.png 424w, https://substackcdn.com/image/fetch/$s_!DN3L!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa74216fe-c6a7-45c6-bea7-e19a597c0866_1150x1836.png 848w, https://substackcdn.com/image/fetch/$s_!DN3L!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa74216fe-c6a7-45c6-bea7-e19a597c0866_1150x1836.png 1272w, https://substackcdn.com/image/fetch/$s_!DN3L!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa74216fe-c6a7-45c6-bea7-e19a597c0866_1150x1836.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!DN3L!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa74216fe-c6a7-45c6-bea7-e19a597c0866_1150x1836.png" width="1150" height="1836" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/a74216fe-c6a7-45c6-bea7-e19a597c0866_1150x1836.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1836,&quot;width&quot;:1150,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:3503343,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://thewhirl.substack.com/i/202279080?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa74216fe-c6a7-45c6-bea7-e19a597c0866_1150x1836.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!DN3L!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa74216fe-c6a7-45c6-bea7-e19a597c0866_1150x1836.png 424w, https://substackcdn.com/image/fetch/$s_!DN3L!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa74216fe-c6a7-45c6-bea7-e19a597c0866_1150x1836.png 848w, https://substackcdn.com/image/fetch/$s_!DN3L!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa74216fe-c6a7-45c6-bea7-e19a597c0866_1150x1836.png 1272w, https://substackcdn.com/image/fetch/$s_!DN3L!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa74216fe-c6a7-45c6-bea7-e19a597c0866_1150x1836.png 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption">111470 - Handwritten Notes, Pg 49</figcaption></figure></div><p></p><div><hr></div><div class="callout-block" data-callout="true"><p style="text-align: right;">3 Nov 92</p><p><em>Jim</em></p><p><em>Enclosed is a copy of the &#8220;Conceptual Spiral.&#8221; I think you will find it interesting.</em></p><p><em>For context, I intend to make Destruction and Creation (D&amp;C) and Conceptual Spiral (CS) a foundation for my ongoing work; a foundation for vitality &amp; growth &#8212; or more precisely and formally a &#8220;Foundation for Comprehending, Shaping and Adapting within an Unfolding, Evolving Reality that is Uncertain, Everchanging, Unpredictable.&#8221;</em></p><p><em>As a consequence, I recommend you reread D&amp;C and then read CS because, taken together, they represent a foundation for the implications that follow in: &#8220;Patterns of Conflict&#8221; (POC), &#8220;Organic Design for Command and Control&#8221; (ODCC), &#8220;The Strategic Game of ? And ?&#8221; (TSG), and a new presentation I am tentatively calling &#8220;Interconnectedness&#8221; (I).</em></p><p><em>Having digested D&amp;C and CS you will then be able to better appreciate what&#8217;s going on in POC, ODCC, TSG, and how everything plays together.</em></p><p><em>In any case after you have gone through D&amp;C and CS give me a call for any comments or questions you may have.</em></p><p style="text-align: center;"><em>&#8212; John </em></p><p><em>P.S. Before reading D&amp;C and CS read the &#8220;Abstract on Discourse on Winning and Losing.&#8221;</em></p></div><div><hr></div><p>Read that again.</p><p>Boyd is telling you the reading order. He&#8217;s telling you the architecture. D&amp;C and the Conceptual Spiral aren&#8217;t supporting material. They are the <strong>foundation</strong>. Everything else, Patterns of Conflict, ODCC, Strategic Game, flows from that base.</p><p>And then there&#8217;s <em>Interconnectedness (I)</em>.</p><p>A presentation that, as far as most Boyd scholars know, doesn&#8217;t exist in complete form. But here it is, named explicitly, in his own hand, as the destination. The next thing he was building toward.</p><div><hr></div><p>This is why the archives matter.</p><p>The OODA loop you&#8217;ve seen online, four boxes, linear, iterate faster, isn&#8217;t wrong because someone misunderstood a diagram. It&#8217;s wrong because people skipped the foundation. They skipped D&amp;C. They skipped the Conceptual Spiral. They pulled the loop out of context and handed it to the business world as a productivity hack.</p><p>Boyd&#8217;s OODA loop sketch represents how living systems comprehend, shape, and adapt within an unfolding, evolving, uncertain reality. The loop is the capstone of that, not the starting point. He didn&#8217;t even draw it until 1995.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!Xjq_!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fee07678c-100a-4fbb-8c9b-c6dc499b6db5_1150x1846.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!Xjq_!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fee07678c-100a-4fbb-8c9b-c6dc499b6db5_1150x1846.png 424w, https://substackcdn.com/image/fetch/$s_!Xjq_!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fee07678c-100a-4fbb-8c9b-c6dc499b6db5_1150x1846.png 848w, https://substackcdn.com/image/fetch/$s_!Xjq_!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fee07678c-100a-4fbb-8c9b-c6dc499b6db5_1150x1846.png 1272w, https://substackcdn.com/image/fetch/$s_!Xjq_!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fee07678c-100a-4fbb-8c9b-c6dc499b6db5_1150x1846.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!Xjq_!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fee07678c-100a-4fbb-8c9b-c6dc499b6db5_1150x1846.png" width="1150" height="1846" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/ee07678c-100a-4fbb-8c9b-c6dc499b6db5_1150x1846.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1846,&quot;width&quot;:1150,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:3267699,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://thewhirl.substack.com/i/202279080?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fee07678c-100a-4fbb-8c9b-c6dc499b6db5_1150x1846.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!Xjq_!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fee07678c-100a-4fbb-8c9b-c6dc499b6db5_1150x1846.png 424w, https://substackcdn.com/image/fetch/$s_!Xjq_!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fee07678c-100a-4fbb-8c9b-c6dc499b6db5_1150x1846.png 848w, https://substackcdn.com/image/fetch/$s_!Xjq_!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fee07678c-100a-4fbb-8c9b-c6dc499b6db5_1150x1846.png 1272w, https://substackcdn.com/image/fetch/$s_!Xjq_!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fee07678c-100a-4fbb-8c9b-c6dc499b6db5_1150x1846.png 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption">Flow? 111470 - Handwritten Notes, Pg 20</figcaption></figure></div><p>Interconnectedness was where he was heading next.</p><p>Think about what that title implies. Not faster cycles. Not better decisions. <strong>Interconnectedness.</strong> The relationship between systems. The entangled nature of orientation. The way that what you perceive is already shaped by what you are.</p><p>That connects to everything we&#8217;ve been saying about the Free Energy Principle. Karl Friston didn&#8217;t invent this. He formalized it. Boyd was already there, circling it from a different direction.</p><p>The archives are the proof.</p><p>Go there. Or wait, because access is coming. When it does, the conversation about Boyd changes permanently.</p><p>We&#8217;ll be ready.</p><p><em>-Ponch</em></p><p><em>Whirl of Reorientation | No Way Out Podcast | AGLX</em></p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://thewhirl.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">The Whirl of ReOrientation: OODA as Boyd Actually Meant It. is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[Reorienting Health: A Naval Aviator's Journey from the Cockpit to Functional Medicine with Cynthia Fluck]]></title><link>https://thewhirl.substack.com/p/ooda-functional-medicine-trauma-vagus-nerve-cynthia-fluck</link><guid isPermaLink="false">https://thewhirl.substack.com/p/ooda-functional-medicine-trauma-vagus-nerve-cynthia-fluck</guid><dc:creator><![CDATA[Mark McGrath | OODA Synthesist]]></dc:creator><pubDate>Tue, 16 Jun 2026 12:00:00 GMT</pubDate><enclosure url="https://api.substack.com/feed/podcast/202704624/8e8deaefe6c73f2c71d20cf6c33b4903.mp3" length="0" type="audio/mpeg"/><content:encoded><![CDATA[<p><a href="https://www.buzzsprout.com/2109174/fan_mail/new">Send us Fan Mail</a></p><p><a href="https://www.linkedin.com/in/cynthiafluck/">Cynthia Fluck</a> graduated from the Naval Academy in 1998, earned her wings flying helicopters in the Navy, and transitioned out of the military &#8212; through Lockheed Martin, into real estate, and eventually into a practice combining functional medicine with energy healing. She now works primarily with women in midlife, treating causal factors rather than symptoms, and approaching the human body the same way Boyd approached any complex system: as something that cannot be fixed by a linear model.</p><p>In this conversation, Ponch and Cindy reconnect after more than twenty years &#8212; two Naval Aviators who spent time together in Europe during their service years and arrive at this conversation having taken completely different paths to the same underlying question: what does it actually mean to reorient?</p><p>They cover the healthcare system as a system problem &#8212; one that rewards sick care over root cause resolution, the same way any organization rewards outputs over orientation. They get into nervous system regulation and the vagus nerve as the body's feedback loop. They explore breathing as a performance tool for high-stakes environments, the distinction between functional lab analysis and conventional medicine's "normal range" standard, and the idea that the brain does not process linear time &#8212; which means unresolved trauma from the past is, physiologically, still happening now.</p><p>The OODA connection runs through all of it. Cindy's approach to her clients is explicitly a probe-and-adjust model: form a hypothesis, try it, get feedback, revise. She describes her intake process in almost exactly the language Boyd used to describe decisions as hypotheses and actions as tests. Neither of them planned that. It emerged from the conversation &#8212; which is the only way it ever does on this show.</p><p>Website: crescentholistic.com</p><p>No Way Out is produced by AGLX. Learn more at aglx.com. Book a call: aglx.com/book-a-call-na.</p><p>John R. Boyd's <em><a href="https://www.aglx.com/john-boyds-conceptual-spiral-full-transcript/">Conceptual Spiral</a></em> was originally titled <em>No Way Out</em>. In his own words:&nbsp;</p><p>&#8220;There is no way out unless we can eliminate the features just cited. Since we don&#8217;t know how to do this, we must continue <a href="https://thewhirl.substack.com/">the whirl of reorientation</a>&#8230;&#8221;</p><p>A promotional message for Ember Health.&nbsp; Safe and effective IV ketamine care for individuals seeking relief from depression. Ember Health's evidence-based, partner-oriented, and patient-centered care model, boasting an 84% treatment success rate with 44% of patients reaching depression remission. It also mentions their extensive experience with over 40,000 infusions and treatment of more than 2,500 patients, including veterans, first responders, and individuals with anxiety and PTSD</p><p>Stay connected with <strong>No Way Out</strong> and <strong>The Whirl Of ReOrientation</strong></p><p>X: <strong><a href="https://x.com/NoWayOutCast">@NoWayOutcast </a>&#183; <a href="https://x.com/PonchAGLX">@PonchAGLX</a> &#183; <a href="https://x.com/NoWayOutMoose">@NoWayOutMoose</a></strong></p><p>Substack: <strong>The Whirl Of ReOrientation</strong>&nbsp;- www.thewhirl.substack.com</p>]]></content:encoded></item><item><title><![CDATA[Remembering Jim Rutt (1953–2026)]]></title><description><![CDATA[A friend, an early guest, and one of the sharpest minds we ever put a microphone in front of. We will miss him.]]></description><link>https://thewhirl.substack.com/p/remembering-jim-rutt</link><guid isPermaLink="false">https://thewhirl.substack.com/p/remembering-jim-rutt</guid><dc:creator><![CDATA[Mark McGrath | OODA Synthesist]]></dc:creator><pubDate>Wed, 03 Jun 2026 09:41:59 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!KFMq!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F31138827-fa27-43c9-9d4a-eff7f5f64acb_1525x1012.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!KFMq!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F31138827-fa27-43c9-9d4a-eff7f5f64acb_1525x1012.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!KFMq!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F31138827-fa27-43c9-9d4a-eff7f5f64acb_1525x1012.jpeg 424w, https://substackcdn.com/image/fetch/$s_!KFMq!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F31138827-fa27-43c9-9d4a-eff7f5f64acb_1525x1012.jpeg 848w, https://substackcdn.com/image/fetch/$s_!KFMq!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F31138827-fa27-43c9-9d4a-eff7f5f64acb_1525x1012.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!KFMq!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F31138827-fa27-43c9-9d4a-eff7f5f64acb_1525x1012.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!KFMq!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F31138827-fa27-43c9-9d4a-eff7f5f64acb_1525x1012.jpeg" width="1456" height="966" 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srcset="https://substackcdn.com/image/fetch/$s_!KFMq!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F31138827-fa27-43c9-9d4a-eff7f5f64acb_1525x1012.jpeg 424w, https://substackcdn.com/image/fetch/$s_!KFMq!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F31138827-fa27-43c9-9d4a-eff7f5f64acb_1525x1012.jpeg 848w, https://substackcdn.com/image/fetch/$s_!KFMq!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F31138827-fa27-43c9-9d4a-eff7f5f64acb_1525x1012.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!KFMq!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F31138827-fa27-43c9-9d4a-eff7f5f64acb_1525x1012.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>We&#8217;re saddened to learn of the passing of our friend Jim Rutt, who died at home on May 27. He was 72.</p><p>Jim was one of our early guests, and one of the first to take seriously what we were trying to build. We&#8217;re grateful for that, and we&#8217;ll stay grateful.</p><p>What we loved was the engagement itself. Two hours with Jim &#8212; on nested OODA, Game B, the Santa Fe Institute, why so much of what moves a market is &#8220;fancy noise&#8221; &#8212; and you walked away sharper than you came in. He argued the way a man argues who had lost bigger fights to better people and enjoyed every one of them. He never closed himself off. CEO of Network Solutions, the man the New York Times once called the Internet&#8217;s bad boy, and still, at the end, more curious than anyone in the room.</p><p>We were lucky to know him and have him on No Way Out.</p><p>You can watch the epidsode here:</p><div id="youtube2-9EpnxZoz6h0" class="youtube-wrap" data-attrs="{&quot;videoId&quot;:&quot;9EpnxZoz6h0&quot;,&quot;startTime&quot;:null,&quot;endTime&quot;:null}" data-component-name="Youtube2ToDOM"><div class="youtube-inner"><iframe src="https://www.youtube-nocookie.com/embed/9EpnxZoz6h0?rel=0&amp;autoplay=0&amp;showinfo=0&amp;enablejsapi=0" frameborder="0" loading="lazy" gesture="media" allow="autoplay; fullscreen" allowautoplay="true" allowfullscreen="true" width="728" height="409"></iframe></div></div><p></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://thewhirl.substack.com/p/remembering-jim-rutt?utm_source=substack&utm_medium=email&utm_content=share&action=share&quot;,&quot;text&quot;:&quot;Share&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://thewhirl.substack.com/p/remembering-jim-rutt?utm_source=substack&utm_medium=email&utm_content=share&action=share"><span>Share</span></a></p><p></p><div class="captioned-button-wrap" data-attrs="{&quot;url&quot;:&quot;https://thewhirl.substack.com/p/remembering-jim-rutt?utm_source=substack&utm_medium=email&utm_content=share&action=share&quot;,&quot;text&quot;:&quot;Share&quot;}" data-component-name="CaptionedButtonToDOM"><div class="preamble"><p class="cta-caption"><strong>Enter The Whirl of ReOrientation.</strong></p></div><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://thewhirl.substack.com/p/remembering-jim-rutt?utm_source=substack&utm_medium=email&utm_content=share&action=share&quot;,&quot;text&quot;:&quot;Share&quot;}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://thewhirl.substack.com/p/remembering-jim-rutt?utm_source=substack&utm_medium=email&utm_content=share&action=share"><span>Share</span></a></p></div><p><br></p>]]></content:encoded></item><item><title><![CDATA[The Fractals of Finance: Richard Brennan on Complex Adaptive Markets and the Real OODA Loop]]></title><description><![CDATA[EPISODE #167]]></description><link>https://thewhirl.substack.com/p/richard-brennan-trend-following-complex-adaptive-markets</link><guid isPermaLink="false">https://thewhirl.substack.com/p/richard-brennan-trend-following-complex-adaptive-markets</guid><dc:creator><![CDATA[Mark McGrath | OODA Synthesist]]></dc:creator><pubDate>Wed, 27 May 2026 09:00:00 GMT</pubDate><enclosure url="https://api.substack.com/feed/podcast/199598178/186cec8cbaaf5deb2e6ad0768e07807c.mp3" length="0" type="audio/mpeg"/><content:encoded><![CDATA[<p>Most investors lose because they are running a predictive model in a system that punishes prediction. Richard Brennan has spent decades building the alternative: align with price instead of predicting it.</p><p>Richard Brennan is a trend follower, complex adaptive systems researcher, and author of <em><a href="https://www.amazon.com/Fractals-Finance-Determinism-Adaptation-Geometry/dp/B0GHTH1WNK ">The Fractals of Finance</a></em> and <em><a href="https://www.amazon.com/Complex-Adaptive-Markets-Systems-Architecture/dp/B0GWDKS4FP">Complex Adaptive Markets</a></em><a href="https://www.amazon.com/Complex-Adaptive-Markets-Systems-Architecture/dp/B0GWDKS4FP">. </a>He joins Mark McGrath and Brian "Ponch" Rivera on No Way Out for a conversation about why the market cannot be predicted, why it can be aligned with, and what that has to do with John Boyd, Karl Friston, and the free energy principle.</p><p>Rich came to trend following through a science background that would not let the standard economic assumptions go unchallenged. The conversation covers the market as a reflexive complex adaptive system, why calm markets build hidden fragility, phase transitions and nonlinear change, fat tails and power laws, why volatility is not risk, and the geometry of wealth. Ponch and Mark connect Rich's aligning with price to Boyd's orientation and Friston's free energy principle, and the convergence becomes the conversation.</p><p><a href="https://thewhirl.substack.com/p/trend-following-warfare-john-boyds-784?utm_source=publication-search">Jerry Parker,</a> who wrote the forewords to Rich's books, introduced him to the show.&nbsp;</p><p>Find Rich at <a href="https://atstradingsolutions.com/">atstradingsolutions.com</a>, the Traders Outpost.</p><p></p><h3>WATCH THE FULL EPISODE HERE ON NO WAY OUT TV: </h3><div id="youtube2-NtogDa4Xh-s" class="youtube-wrap" data-attrs="{&quot;videoId&quot;:&quot;NtogDa4Xh-s&quot;,&quot;startTime&quot;:null,&quot;endTime&quot;:null}" data-component-name="Youtube2ToDOM"><div class="youtube-inner"><iframe src="https://www.youtube-nocookie.com/embed/NtogDa4Xh-s?rel=0&amp;autoplay=0&amp;showinfo=0&amp;enablejsapi=0" frameborder="0" loading="lazy" gesture="media" allow="autoplay; fullscreen" allowautoplay="true" allowfullscreen="true" width="728" height="409"></iframe></div></div><div class="captioned-button-wrap" data-attrs="{&quot;url&quot;:&quot;https://thewhirl.substack.com/p/richard-brennan-trend-following-complex-adaptive-markets?utm_source=substack&utm_medium=email&utm_content=share&action=share&quot;,&quot;text&quot;:&quot;Share&quot;}" data-component-name="CaptionedButtonToDOM"><div class="preamble"><p class="cta-caption"><strong>Share this with someone still using the old map.</strong></p></div><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://thewhirl.substack.com/p/richard-brennan-trend-following-complex-adaptive-markets?utm_source=substack&utm_medium=email&utm_content=share&action=share&quot;,&quot;text&quot;:&quot;Share&quot;}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://thewhirl.substack.com/p/richard-brennan-trend-following-complex-adaptive-markets?utm_source=substack&utm_medium=email&utm_content=share&action=share"><span>Share</span></a></p></div><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://thewhirl.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption"><strong>Orientation Is The Edge. Subscribe now!</strong></p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!Bd6g!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7c3d9ec2-b3fb-4c6b-a8f6-ade7bb974cb4_1500x500.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" 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data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/7c3d9ec2-b3fb-4c6b-a8f6-ade7bb974cb4_1500x500.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:485,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:108374,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://thewhirl.substack.com/i/199598178?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7c3d9ec2-b3fb-4c6b-a8f6-ade7bb974cb4_1500x500.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!Bd6g!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7c3d9ec2-b3fb-4c6b-a8f6-ade7bb974cb4_1500x500.jpeg 424w, https://substackcdn.com/image/fetch/$s_!Bd6g!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7c3d9ec2-b3fb-4c6b-a8f6-ade7bb974cb4_1500x500.jpeg 848w, https://substackcdn.com/image/fetch/$s_!Bd6g!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7c3d9ec2-b3fb-4c6b-a8f6-ade7bb974cb4_1500x500.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!Bd6g!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7c3d9ec2-b3fb-4c6b-a8f6-ade7bb974cb4_1500x500.jpeg 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div 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stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div>]]></content:encoded></item><item><title><![CDATA[The AI Panic Plato Refuted Twenty-Four Centuries Ago]]></title><description><![CDATA[The page everyone quoting McLuhan has skipped, and the bind it puts the AI critic in.]]></description><link>https://thewhirl.substack.com/p/mcluhan-socrates-ai-panic</link><guid isPermaLink="false">https://thewhirl.substack.com/p/mcluhan-socrates-ai-panic</guid><dc:creator><![CDATA[Mark McGrath | OODA Synthesist]]></dc:creator><pubDate>Tue, 19 May 2026 10:03:49 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!46fr!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6ae5570e-2bdc-4b9b-92df-64856c78b17b_1009x1491.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[
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   ]]></content:encoded></item><item><title><![CDATA[Why the NFL Combine Fails: OODA, Constraints-Led Coaching, and the Future of Football Cognition]]></title><description><![CDATA[EPISODE #166]]></description><link>https://thewhirl.substack.com/p/shawn-myszka-on-the-constraints-led-f42</link><guid isPermaLink="false">https://thewhirl.substack.com/p/shawn-myszka-on-the-constraints-led-f42</guid><dc:creator><![CDATA[Mark McGrath | OODA Synthesist]]></dc:creator><pubDate>Mon, 18 May 2026 12:42:00 GMT</pubDate><enclosure url="https://api.substack.com/feed/podcast/198254055/c31f48a62603171a3b135541074acdfc.mp3" length="0" type="audio/mpeg"/><content:encoded><![CDATA[<p>The NFL Combine measures the wrong variable. Shawn Myszka has spent two decades training NFL players and watching the gap between what the combine predicts and what wins on Sundays.</p><p><a href="https://www.linkedin.com/in/shawn-myszka-411103236/">Shawn Myszka, </a>founder of Emergence and co-author of <em>Enhancing Skill in American Football</em>, joins us on No Way Out to walk through why the dominant model of NFL skill development is failing and what the constraints-led approach offers in its place.</p><p>The conversation moves from a 2008 origin story about an NFL veteran whose physical metrics exceeded his draft year while his game did not, into the deeper framework underneath Shawn's work. Perception, cognition, and action operating as an integrated system. Practice design that builds adaptive players rather than drilling isolated movement patterns. The constraints-led approach to skill acquisition. Coaching the player, not the method.</p><p>We bring the OODA &#8220;loop&#8221; sketch alongside Shawn's constraints-led approach, and the convergence becomes the conversation. The episode closes with where this goes next: AI in active inference, the shift from alignment to harmony in NFL strategy, and why football has to evolve from a game of attrition to a game of cognition. </p><p></p><h3>WATCH THE FULL EPISODE HERE ON NO WAY OUT TV:</h3><div id="youtube2-_eBDrpMyZTY" class="youtube-wrap" data-attrs="{&quot;videoId&quot;:&quot;_eBDrpMyZTY&quot;,&quot;startTime&quot;:null,&quot;endTime&quot;:null}" data-component-name="Youtube2ToDOM"><div class="youtube-inner"><iframe src="https://www.youtube-nocookie.com/embed/_eBDrpMyZTY?rel=0&amp;autoplay=0&amp;showinfo=0&amp;enablejsapi=0" frameborder="0" loading="lazy" gesture="media" allow="autoplay; fullscreen" allowautoplay="true" allowfullscreen="true" width="728" height="409"></iframe></div></div><p class="button-wrapper" 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Your Read Was Not. ]]></title><description><![CDATA[The Perception Failure Hiding Inside Every "We Need to Communicate Better" Meeting]]></description><link>https://thewhirl.substack.com/p/picture-was-wrong-execution-error-perception-failure-ooda</link><guid isPermaLink="false">https://thewhirl.substack.com/p/picture-was-wrong-execution-error-perception-failure-ooda</guid><dc:creator><![CDATA[Mark McGrath | OODA Synthesist]]></dc:creator><pubDate>Fri, 15 May 2026 10:33:09 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!cykO!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7a8b7053-cf67-46b0-ad6f-f203caf90301_1015x1512.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[
      <p>
          <a href="https://thewhirl.substack.com/p/picture-was-wrong-execution-error-perception-failure-ooda">
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   ]]></content:encoded></item><item><title><![CDATA[Your Strategy Review Is Auditing the Wrong Thing]]></title><description><![CDATA[The Personal Reorientation Audit Most Operators Have Never Run]]></description><link>https://thewhirl.substack.com/p/personal-reorientation-audit-five-questions-orientation-review</link><guid isPermaLink="false">https://thewhirl.substack.com/p/personal-reorientation-audit-five-questions-orientation-review</guid><dc:creator><![CDATA[Mark McGrath | OODA Synthesist]]></dc:creator><pubDate>Wed, 13 May 2026 10:31:52 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!g5RV!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F046b5014-1a4a-4a61-8fb3-95713a202c01_998x1507.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[
      <p>
          <a href="https://thewhirl.substack.com/p/personal-reorientation-audit-five-questions-orientation-review">
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   ]]></content:encoded></item><item><title><![CDATA[The Expert Is the Man Who Stays Put]]></title><description><![CDATA[McLuhan, Boyd, and Merton each named the same trap from a different vocation. The leader who hands his perception to the most credentialed person in the room inherits a blind spot he never chose.]]></description><link>https://thewhirl.substack.com/p/expert-is-the-man-who-stays-put</link><guid isPermaLink="false">https://thewhirl.substack.com/p/expert-is-the-man-who-stays-put</guid><dc:creator><![CDATA[Mark McGrath | OODA Synthesist]]></dc:creator><pubDate>Mon, 11 May 2026 10:32:52 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!_TAc!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9991cdf0-fb65-4264-9e6f-918150d8def4_1024x1525.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[
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          <a href="https://thewhirl.substack.com/p/expert-is-the-man-who-stays-put">
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   ]]></content:encoded></item><item><title><![CDATA[The A-Frame: A Navy SEAL's Extension of Boyd's OODA Loop with Adam "Guz" Karaoguz]]></title><description><![CDATA[EPISODE #165]]></description><link>https://thewhirl.substack.com/p/adam-guz-karaoguz-ooda-a-frame-attunement</link><guid isPermaLink="false">https://thewhirl.substack.com/p/adam-guz-karaoguz-ooda-a-frame-attunement</guid><dc:creator><![CDATA[Mark McGrath | OODA Synthesist]]></dc:creator><pubDate>Wed, 06 May 2026 11:00:00 GMT</pubDate><enclosure url="https://api.substack.com/feed/podcast/196808573/912eca1ed1964af2c2f6d5f81acc1412.mp3" length="0" type="audio/mpeg"/><content:encoded><![CDATA[<p>Retired Navy SEAL Adam "Guz" Karaoguz has spent the last ten years building an extension of Boyd's OODA loop he calls the A-Frame. Attention, appreciation, action, with attunement as the goal.</p><p>Adam joins Mark McGrath and Brian "Ponch" Rivera to walk through the framework, the work behind it, and the personal experience that shaped both. Naval Postgraduate School thesis on ground force commander decision making. Years of synthesis through Iain McGilchrist on the divided brain, John Vervaeke on parasitic processing and relevance realization, and Gary Klein on recognition-primed decision making. The conversation moves into Adam's ibogaine treatment in Tijuana at Ambio, the integration work after the experience, and the moment he realized he was going for himself, not just for Slider.</p><p>Adam also discusses his novel<a href="https://www.amazon.com/Infernal-Tower-Adam-Karaoguz-ebook/dp/B0GG6M6W9G "> </a><em><a href="https://www.amazon.com/Infernal-Tower-Adam-Karaoguz-ebook/dp/B0GG6M6W9G ">The Infernal Tower</a></em>, the Story Grid framework he learned through Steven Pressfield's mastermind, and why storytelling and the OODA loop are the same pattern operating at different scales.</p><p>Find Adam at the <a href="https://adamkaraoguz.substack.com/">Renaissance Human Substac</a>k and on <a href="https://www.linkedin.com/in/adam-karaoguz/">LinkedIn.</a> </p><p class="button-wrapper" 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srcset="https://substackcdn.com/image/fetch/$s_!thla!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F765a2e80-5d1a-4813-a9ed-80c57c09a664_1500x500.jpeg 424w, https://substackcdn.com/image/fetch/$s_!thla!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F765a2e80-5d1a-4813-a9ed-80c57c09a664_1500x500.jpeg 848w, https://substackcdn.com/image/fetch/$s_!thla!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F765a2e80-5d1a-4813-a9ed-80c57c09a664_1500x500.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!thla!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F765a2e80-5d1a-4813-a9ed-80c57c09a664_1500x500.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p></p>]]></content:encoded></item><item><title><![CDATA[Orientation Is Capital: Why John Boyd and the Austrian School Belong Together]]></title><description><![CDATA[Boyd&#8217;s OODA sketch and Austrian economics converge on one claim: orientation is the missing productive asset behind profit, capital formation, and competitive advantage.]]></description><link>https://thewhirl.substack.com/p/orientation-is-capital-ooda-austrian-economics</link><guid isPermaLink="false">https://thewhirl.substack.com/p/orientation-is-capital-ooda-austrian-economics</guid><dc:creator><![CDATA[Mark McGrath | OODA Synthesist]]></dc:creator><pubDate>Wed, 06 May 2026 10:31:51 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!mXUb!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F056f39f4-0cb0-477f-a77a-0e17c9e9b15d_1015x1530.heic" length="0" type="image/jpeg"/><content:encoded><![CDATA[
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          <a href="https://thewhirl.substack.com/p/orientation-is-capital-ooda-austrian-economics">
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   ]]></content:encoded></item><item><title><![CDATA[The Medium Is the Message. AI Is Not the Exception.]]></title><description><![CDATA[McLuhan named the cognitive failure sixty years ago. The people quoting him about AI are committing it in real time.]]></description><link>https://thewhirl.substack.com/p/medium-is-the-message-ai-not-exception</link><guid isPermaLink="false">https://thewhirl.substack.com/p/medium-is-the-message-ai-not-exception</guid><dc:creator><![CDATA[Mark McGrath | OODA Synthesist]]></dc:creator><pubDate>Wed, 29 Apr 2026 10:21:46 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!rKyB!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc5ddd02e-a12a-43cd-9a41-12c307d2d22c_994x1498.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[
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          <a href="https://thewhirl.substack.com/p/medium-is-the-message-ai-not-exception">
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   ]]></content:encoded></item><item><title><![CDATA[Karl Friston Decodes the Real OODA Loop: Active Inference and What Boyd Got Right]]></title><description><![CDATA[Episode #164]]></description><link>https://thewhirl.substack.com/p/karl-friston-ooda-free-energy-principle-orientation</link><guid isPermaLink="false">https://thewhirl.substack.com/p/karl-friston-ooda-free-energy-principle-orientation</guid><dc:creator><![CDATA[Mark McGrath | OODA Synthesist]]></dc:creator><pubDate>Tue, 28 Apr 2026 09:00:00 GMT</pubDate><enclosure url="https://api.substack.com/feed/podcast/196808574/8d3b860a16b2d07726a964a9939f2255.mp3" length="0" type="audio/mpeg"/><content:encoded><![CDATA[<p>Karl Friston, FRS, is the architect of the Free Energy Principle and Active Inference, the formal mathematics that describes how living systems perceive, predict, and engage with their environments under uncertainty. In this conversation, Brian "Ponch" Rivera and Mark McGrath walk Friston through John Boyd&#8217;s actual OODA sketch, not the linearized four-box version, and the result is the closest thing yet to a formal validation of what Boyd was reaching for in 1995.</p><p>The conversation builds the framework from first principles: the irreducible features of the environment, the Markov blanket as the boundary defining a self, the generative model as the cognitive operating system Boyd called orientation, and the two implicit pathways Boyd drew but few have explained. Friston then formalizes what Wall Street intuits: risk as a KL divergence between prior preferences and predicted outcomes, ambiguity as volatility, expected free energy as the mathematics of risk under uncertainty.</p><p>The episode also covers perceptual control theory, ecological psychology, predictive versus prospective control, flow states, the Rebus model and psychedelic-assisted therapy, autism and consciousness, the platonic space, and why current large language models cannot orient: they do not encode uncertainty, cannot plan over counterfactual futures, and therefore cannot truly act.</p><p>This is the episode the show has been building toward for 163 conversations.<br><br>KARL FRISTON, FRS<br>- UCL Profile: https://profiles.ucl.ac.uk/2747-karl-friston<br>- Wikipedia: https://en.wikipedia.org/wiki/Karl_J._Friston<br>- Google Scholar: https://scholar.google.com/citations?user=q_4u0aoAAAAJ</p><p class="button-wrapper" 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srcset="https://substackcdn.com/image/fetch/$s_!wPnO!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F600ed9ad-6eee-4e2e-95d7-c38fe887e320_1500x500.jpeg 424w, https://substackcdn.com/image/fetch/$s_!wPnO!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F600ed9ad-6eee-4e2e-95d7-c38fe887e320_1500x500.jpeg 848w, https://substackcdn.com/image/fetch/$s_!wPnO!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F600ed9ad-6eee-4e2e-95d7-c38fe887e320_1500x500.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!wPnO!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F600ed9ad-6eee-4e2e-95d7-c38fe887e320_1500x500.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div 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So the narrative destroys them instead.]]></description><link>https://thewhirl.substack.com/p/the-story-is-load-bearing</link><guid isPermaLink="false">https://thewhirl.substack.com/p/the-story-is-load-bearing</guid><dc:creator><![CDATA[Mark McGrath | OODA Synthesist]]></dc:creator><pubDate>Wed, 22 Apr 2026 10:38:46 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!cu-8!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9ac44015-938e-495a-a6d3-dd6cd8d00377_1024x1504.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[
      <p>
          <a href="https://thewhirl.substack.com/p/the-story-is-load-bearing">
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   ]]></content:encoded></item><item><title><![CDATA[The Most Cited Neuroscientist Alive Had Heard the Name. He'd Never Seen the Real OODA Sketch.]]></title><description><![CDATA[John Boyd worked from G&#246;del and thermodynamics. Karl Friston worked from statistical physics and Bayesian mechanics. They drew the same thing.]]></description><link>https://thewhirl.substack.com/p/karl-friston-validates-boyds-real-ooda-loop</link><guid isPermaLink="false">https://thewhirl.substack.com/p/karl-friston-validates-boyds-real-ooda-loop</guid><dc:creator><![CDATA[Mark McGrath | OODA Synthesist]]></dc:creator><pubDate>Mon, 20 Apr 2026 10:31:40 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!knDh!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb15a2cf3-9b60-4e88-b036-064f6d54965f_1000x1515.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!knDh!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb15a2cf3-9b60-4e88-b036-064f6d54965f_1000x1515.jpeg" data-component-name="Image2ToDOM"><div 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class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://thewhirl.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption"><strong>Get OODA as Boyd Actually Meant It. </strong></p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><p>John Boyd spent the last twenty years of his life working on a problem most people couldn&#8217;t see clearly enough to even name. How does a living system &#8212; a pilot, a company, a military unit, a market &#8212; stay current with an environment that never stops changing? His answer wasn&#8217;t a framework. It wasn&#8217;t a consulting model. It was a sketch. Nonlinear. Orientation-dominant. Built from G&#246;del, Heisenberg, and the Second Law of Thermodynamics.<a class="footnote-anchor" data-component-name="FootnoteAnchorToDOM" id="footnote-anchor-1" href="#footnote-1" target="_self">1</a></p><p>Most people who&#8217;ve encountered Boyd&#8217;s work have encountered a reduction of it &#8212; a four-box cycle taught as a speed formula in leadership retreats and military staff colleges. Observe. Orient. Decide. Act. Faster. <a href="https://thewhirl.substack.com/p/ooda-orientation-failure-patterns-lag-lock-fragmentation">That version leaves out everything that made Boyd&#8217;s insight worth having. </a></p><p>We have been arguing for years, on this platform and on the <em><strong><a href="https://thewhirl.substack.com/s/no-way-out-podcast">No Way Out podcast</a></strong></em>, that <strong><a href="https://thewhirl.substack.com/p/real-ooda-loop-john-boyd-how-it-works">Boyd&#8217;s actual sketch </a></strong>&#8212; the one he drew once, around 1995, two years before he died &#8212; describes something far more significant than a decision-making cycle. It describes how living systems process reality. How the internal model shapes what gets observed before any conscious deliberation begins. How the organism acts to test hypotheses against the environment, not to execute steps in a sequence. The capacity for free and independent action is the end goal, and orientation quality is the variable that determines whether you get there.<a class="footnote-anchor" data-component-name="FootnoteAnchorToDOM" id="footnote-anchor-2" href="#footnote-2" target="_self">2</a></p><p>Last week, we spent two hours and fifteen minutes recording with Professor Karl Friston. </p><p>If that name is not immediately familiar: <a href="https://profiles.ucl.ac.uk/2747-karl-friston">Friston is a Professor of Neuroscience at University College London, a Fellow of the Royal Society</a>, and the most cited living neuroscientist on the planet. Over ninety percent of all published brain imaging studies use the statistical tools he built. Beyond that, he is the architect of the Free Energy Principle and Active Inference &#8212; a formal mathematical account of how living systems stay alive by minimizing surprise.<a class="footnote-anchor" data-component-name="FootnoteAnchorToDOM" id="footnote-anchor-3" href="#footnote-3" target="_self">3</a> His work is cited across neuroscience, psychiatry, artificial intelligence, philosophy of mind, and financial markets. If you have read anything serious on consciousness, psychedelics, peak performance, or AI in the last decade, his name is in the footnotes.</p><p>He had never seen Boyd&#8217;s sketch.</p><p>We spent the first hour walking him through a visual model of his own framework &#8212; element by element, no equations &#8212; and asked him to explain each piece in his own language. The fitness landscape. The boundary between organism and environment. The internal model. Prediction and prediction error. The simulation loop. The reflexive action pathway. The deliberate planning pathway.</p><p>Then we showed him John Boyd&#8217;s OODA &#8220;loop&#8221; sketch.</p><p>His reaction was not a polite acknowledgment. It was recognition. Immediate and specific. He identified it as addressing the exact misconception he spends his career fighting &#8212; the idea that cognition flows left to right, step by step, phase by phase. He named the circular causality. The non-linearity. The dominant role of orientation. He said Boyd&#8217;s framing of decision as hypothesis and action as test was, in his exact words, isomorphic with active inference.</p><p>That was the opening.</p><p>What followed &#8212; on orientation failure, on the two kinds of surprise that determine competitive advantage, on why large language models cannot act in any meaningful sense, on markets as open systems that cannot be modeled with equilibrium physics, on the formal mechanism behind why expert intuition fails &#8212; is what paid subscribers access below.</p><p>This is a record of an independent convergence of a retired U.S. Air Force colonel working from thermodynamics and mathematical logic in the 1970s, who drew a sketch in the 1990s, and the most cited neuroscientist alive, working <em>in 2025 on</em> statistical physics and Bayesian mechanics, described the same structure without having seen it.</p><p>The convergence is independent. That is what makes it matter.</p><p><em>This recording is here below, and available exclusively to Operators and Founding Strategists.</em></p><p><em>If you are reading this as a free subscriber or Observer, what you&#8217;ve read above is the frame. What&#8217;s behind this wall is the substance: two hours and fifteen minutes of the actual session, uncut.</em></p><p><em><strong><a href="https://thewhirl.substack.com/subscribe">Upgrade by clicking here </a></strong>to access the full video below and join the tier that gets everything first.</em></p><p><em>Founding Strategists and Operators, continue here to the video. </em></p>
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   ]]></content:encoded></item><item><title><![CDATA[The #2 Overall NFL Draft Pick Who Almost Didn't Make It: Robert Gallery on TBI, Ibogaine, and Flow]]></title><description><![CDATA[EPISODE #163]]></description><link>https://thewhirl.substack.com/p/robert-gallery-ibogaine-tbi-executive-order</link><guid isPermaLink="false">https://thewhirl.substack.com/p/robert-gallery-ibogaine-tbi-executive-order</guid><dc:creator><![CDATA[Mark McGrath | OODA Synthesist]]></dc:creator><pubDate>Mon, 20 Apr 2026 10:00:00 GMT</pubDate><enclosure url="https://api.substack.com/feed/podcast/194784179/71716088d2f1513b00d8038f47f6996e.mp3" length="0" type="audio/mpeg"/><content:encoded><![CDATA[<p>On April 18, 2026, <a href="https://www.whitehouse.gov/presidential-actions/2026/04/accelerating-medical-treatments-for-serious-mental-illness/">President Trump signed an executive order</a> directing federal agencies to accelerate ibogaine research and expand veteran access. No Way Out recorded this conversation the day before &#8212; and it's the orientation event the policy statement isn't.</p><p>Robert Gallery was the second overall pick in the 2004 NFL Draft. By 2019, twenty years of head trauma had left him in a daily fog of brain damage, rage, and alcohol, with no clear way forward. He had the brain scan, the neurologist, the hyperbaric chambers. None of it moved the needle. Then he heard veterans talking about ibogaine and flew to Tijuana.</p><p>Brian "Ponch" Rivera, Mark "Moose" McGrath, Gallery, and Mark "Slider" Keller &#8212; who has personally supported over 400 veterans through ibogaine treatment &#8212; cover what reorientation looks like from inside the process. Not the policy. The experience.</p><p>They bring the Boyd frame: the flow states Gallery found on the football field, the orientation that collapsed after twenty years of grind and injury and retirement, and what ibogaine started and integration had to finish. Slider explains why he now calls ibogaine an oneirogen with psychedelic side effects &#8212; not a psychedelic &#8212; and what separates the people who hold their healing from the ones who don't.</p><p>Gallery built Athletes for Care to take what the veteran community figured out and bring it to athletes who are still suffering in silence. The executive order just made the conversation easier to have. This episode is the reason it matters.</p><p><strong>Guest resources:</strong> athletesforcare.org | vetsolutions.org |</p><h3>WATCH THE FULL EPISODE HERE ON NO WAY OUT TV:</h3><div id="youtube2-DQyy71Ix8Yc" class="youtube-wrap" data-attrs="{&quot;videoId&quot;:&quot;DQyy71Ix8Yc&quot;,&quot;startTime&quot;:null,&quot;endTime&quot;:null}" data-component-name="Youtube2ToDOM"><div class="youtube-inner"><iframe src="https://www.youtube-nocookie.com/embed/DQyy71Ix8Yc?rel=0&amp;autoplay=0&amp;showinfo=0&amp;enablejsapi=0" frameborder="0" loading="lazy" gesture="media" allow="autoplay; fullscreen" allowautoplay="true" allowfullscreen="true" width="728" height="409"></iframe></div></div><div class="captioned-button-wrap" data-attrs="{&quot;url&quot;:&quot;https://thewhirl.substack.com/p/robert-gallery-ibogaine-tbi-executive-order?utm_source=substack&utm_medium=email&utm_content=share&action=share&quot;,&quot;text&quot;:&quot;Share&quot;}" data-component-name="CaptionedButtonToDOM"><div 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https://substackcdn.com/image/fetch/$s_!DwzX!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6930c945-1617-49ac-8ae9-5d440153e4ca_1500x500.jpeg 848w, https://substackcdn.com/image/fetch/$s_!DwzX!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6930c945-1617-49ac-8ae9-5d440153e4ca_1500x500.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!DwzX!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6930c945-1617-49ac-8ae9-5d440153e4ca_1500x500.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!DwzX!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6930c945-1617-49ac-8ae9-5d440153e4ca_1500x500.jpeg" width="1456" height="485" 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stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><h3><br></h3>]]></content:encoded></item><item><title><![CDATA[Washington Finally Caught Up. We Have Been Here for Years.]]></title><description><![CDATA[Two episodes drop Monday. The science, the story, and the executive order that just caught up to both.]]></description><link>https://thewhirl.substack.com/p/ibogaine-executive-order-veterans-ptsd-tbi</link><guid isPermaLink="false">https://thewhirl.substack.com/p/ibogaine-executive-order-veterans-ptsd-tbi</guid><dc:creator><![CDATA[Brian “Ponch” Rivera]]></dc:creator><pubDate>Sat, 18 Apr 2026 18:29:22 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!uzdH!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1082a7bb-2ec5-4237-9320-b0b86933d6cf_860x573.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[
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   ]]></content:encoded></item><item><title><![CDATA[Guerrilla Intelligence: Bob Gourley on the Real OODA Loop, AI, and Winning the Information War]]></title><description><![CDATA[EPISODE #162]]></description><link>https://thewhirl.substack.com/p/bob-gourley-ooda-boyd-ai-information-war</link><guid isPermaLink="false">https://thewhirl.substack.com/p/bob-gourley-ooda-boyd-ai-information-war</guid><dc:creator><![CDATA[Mark McGrath | OODA Synthesist]]></dc:creator><pubDate>Tue, 14 Apr 2026 09:00:00 GMT</pubDate><enclosure url="https://api.substack.com/feed/podcast/194176802/0785022643bdfe6b6e014b9486815342.mp3" length="0" type="audio/mpeg"/><content:encoded><![CDATA[<p><a href="https://www.linkedin.com/in/robertgourley/">Bob Gourley</a> spent 14 years in operational intelligence &#8212; tracking Soviet naval movements, supporting ships and submarines in some of the most dynamic environments on earth &#8212; before he ever heard the name John Boyd. His regret: nobody told him sooner.</p><p>Gourley is the founder of <a href=" https://oodaloop.com/author/bob-gourley/">OODA LLC,</a> co-host of <a href="https://oodaloop.com/oodacasts/">OODAcast</a>, and one of the sharpest observers of the intersection where cybersecurity, geopolitical risk, artificial intelligence, and decision making under uncertainty collide. He runs <a href="https://oodaloop.com/oodacons/acceleration/oodacon-2025">OODAcon</a> &#8212; an annual event he describes as less about OODA and more about orientation: what do you need to know to survive the next 12 months?</p><p>In this conversation with <span class="mention-wrap" data-attrs="{&quot;name&quot;:&quot;Brian &#8220;Ponch&#8221; Rivera&quot;,&quot;id&quot;:175151583,&quot;type&quot;:&quot;user&quot;,&quot;url&quot;:null,&quot;photo_url&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/84303080-da5d-4041-bf7d-fa64122ae906_766x766.png&quot;,&quot;uuid&quot;:&quot;a60008a9-0973-414a-9cfd-81afcce8c06f&quot;}" data-component-name="MentionToDOM"></span> and <span class="mention-wrap" data-attrs="{&quot;name&quot;:&quot;Mark McGrath | OODA Synthesist&quot;,&quot;id&quot;:36176874,&quot;type&quot;:&quot;user&quot;,&quot;url&quot;:null,&quot;photo_url&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/a4a65da4-915f-41d0-9c85-f0288f418b32_520x522.jpeg&quot;,&quot;uuid&quot;:&quot;95b251b5-7aa9-4a4c-a02f-72cb3b9e96fe&quot;}" data-component-name="MentionToDOM"></span>, Gourley draws a direct line from the intelligence cycle &#8212; collect, process, analyze, disseminate &#8212; to the same linearization error that has plagued every corporate OODA training in every hotel ballroom in America. The cycle fails for the same reason the four-step loop fails: because the adversary is moving while you&#8217;re still in phase two.</p><p>The conversation ranges from consciousness and psychedelics to AI&#8217;s destruction and creation moment across the technology sector. Gourley names what most executives are missing: supply chains built on helium, chips built on radioactive decay, and bond markets that cannot be managed into submission.</p><p>He also issues a direct challenge to anyone teaching the OODA loop as a sales process: they are going to suffer in life.</p><h3>WATCH THE FULL EPISODE HERE ON NO WAY OUT TV: </h3><div id="youtube2-NtdPXBQfQlw" class="youtube-wrap" data-attrs="{&quot;videoId&quot;:&quot;NtdPXBQfQlw&quot;,&quot;startTime&quot;:null,&quot;endTime&quot;:null}" data-component-name="Youtube2ToDOM"><div class="youtube-inner"><iframe src="https://www.youtube-nocookie.com/embed/NtdPXBQfQlw?rel=0&amp;autoplay=0&amp;showinfo=0&amp;enablejsapi=0" frameborder="0" loading="lazy" gesture="media" allow="autoplay; fullscreen" allowautoplay="true" allowfullscreen="true" width="728" height="409"></iframe></div></div><div class="captioned-button-wrap" data-attrs="{&quot;url&quot;:&quot;https://thewhirl.substack.com/p/bob-gourley-ooda-boyd-ai-information-war?utm_source=substack&utm_medium=email&utm_content=share&action=share&quot;,&quot;text&quot;:&quot;Share&quot;}" data-component-name="CaptionedButtonToDOM"><div class="preamble"><p class="cta-caption">Thanks for reading The Whirl of ReOrientation: OODA as Boyd Actually Meant It.! 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stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div>]]></content:encoded></item><item><title><![CDATA[LinkedIn Premium Is a Scam: What You're Actually Paying For]]></title><description><![CDATA[6,000 followers. 200 impressions. A Premium badge that changes nothing. The platform doesn't work for you &#8212; and the economics prove it.]]></description><link>https://thewhirl.substack.com/p/linkedin-premium-scam-what-you-are-paying-for</link><guid isPermaLink="false">https://thewhirl.substack.com/p/linkedin-premium-scam-what-you-are-paying-for</guid><dc:creator><![CDATA[Mark McGrath | OODA Synthesist]]></dc:creator><pubDate>Mon, 13 Apr 2026 10:51:14 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!I8iU!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd3439a04-6194-4df7-921d-0bad5b7e1a27_1009x1518.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[
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