Archive - Snobette News

Nike CEO Elliott Hill on Signs, Vibes and Bringing Nike Back to Sport

The Nike CEO reflects on returning to the company he helped build, the lessons he learned while away and the signs he sees that Nike's sport-first…

Jun 11 • Lois Sakany

Five Observations From Nike's Sport-First Reset

After a week spent inside the company's football-fueled media blitz, one thing became clear: sport is back at the center of the conversation.

Jun 9 • Lois Sakany

Running in Place

Running is still the hot hand in athletic footwear. Here's how Nike, Adidas, Asics, On, Hoka, Brooks and New Balance stack up by growth, revenue and…

Jun 3 • Lois Sakany

May 2026

Rihanna's Partnership with Puma Has Come to an End

Rocky’s partnership with the brand is also winding down

May 20 • Lois Sakany

Nike’s Viral Negativity Problem

Also: JD Sports earnings analysis for subscribers

May 11 • Lois Sakany

April 2026

Women’s Sneakers: What’s Selling at Retail Right Now

Color, detail and running tech are breaking through as quiet luxury gives way to a bit more personality

Apr 30 • Lois Sakany

Lululemon Stock Takes a Tumble on What Was Meant to Be Good News

Plus: Images from the new Nike SoHo store

Apr 27 • Lois Sakany

Nike Opens New Temporary SoHo Store

Plus, a closer examination of the Nike–Kylian Mbappé breakup rumors and, for subscribers, images from recent store visits and press events

Apr 16 • Lois Sakany

Ye's Concert Mints $33M but Sparks Cancellations Overseas

Plus: From Nike and Off-White to Complex, Street Culture as an Engine Is Showing Signs of Strain

Apr 6 • Lois Sakany

March 2026

Yes, Virgil Abloh and Alexander McQueen Were Equally Influential

The question is what their respective legacies will be, and that may depend less on their talent than on their caretakers.

Mar 25 • Lois Sakany

A Truly Wild Week in Sneaker Culture

Media request gone off the rails, McQueen’s sneaker hangover, the sneaker to terrorist pipeline, Yeezy’s peak numbers and Telfar and Jerry share a laugh

Mar 18 • Lois Sakany

This Past Week: Virgil Jumps Back in the Convo, Asics Lights Up the Runway and Some Sad Designer News

Plus some 2027 athletic brand developments and what the latest earnings for eight brands tells us about the landscape

Mar 10 • Lois Sakany