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Your Team Is Learning AI Faster Than You Are
Which means they’re building context about how the company actually runs that you don’t have. That’s how functions move up the org chart.
 • David Rollo
The $13,000 AI Stack and the $20 Operating Model
Three stages of AI in marketing, two orders of magnitude in price, and the question the AI sales pitch is structured to skip.
 • David Rollo
The Future of Media Is Smaller Teams, Better Systems, Bigger Outcomes
OutSmart Media | SmartSpend Advertising
 • SmartSpend Advertising
Linear TV Still Works. So Why Can’t Most Teams Buy It?
The biggest screen in the house hasn’t gone anywhere. But the infrastructure to buy it was built for a world most teams don’t operate in.
 • David Rollo
AI Agents Are Coming for Media Buying. The Industry Is Building the Rails Before It Knows the Destination.
The infrastructure for machines to buy and sell media is being built right now. The question nobody’s answering: who’s in control when the agents start…
 • David Rollo
The Money Is Moving to CTV. Is Anybody Watching Where It Goes?
$38 billion in CTV ad spend this year. Streaming just passed 47% of all TV viewing. And most brands still can't tell you what they're actually getting…
 • SmartSpend Advertising
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 • SmartSpend Advertising
OutSmart Media
OutSmart Media
Honest analysis of advertising, media, and the money behind both. Industry trends, transparency breakdowns, and what's really going on in media. From SmartSpend Advertising.
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