---
title: Launch
description: Launch your app
source_url:
  html: https://shopify.dev/docs/apps/launch
  md: https://shopify.dev/docs/apps/launch.md
---

# Going live

Launch to millions in the largest app store for commerce. Or launch your app to a single organization, like your own store or an organization you've partnered with.

Launch

## Launching to the Shopify App Store

The final push to get your app live and successful over time.

[Checklist review\
\
](https://shopify.dev/docs/apps/launch/shopify-app-store/app-store-requirements)

[Check for quality and understand requirements.](https://shopify.dev/docs/apps/launch/shopify-app-store/app-store-requirements)

[Pricing strategy\
\
](https://shopify.dev/docs/apps/launch/billing)

[Determine a strategy for how you charge merchants.](https://shopify.dev/docs/apps/launch/billing)

[Deployment\
\
](https://shopify.dev/docs/apps/launch/deployment)

[You'll likely deploy to your own hosting provider as well as Shopify.](https://shopify.dev/docs/apps/launch/deployment)

[Distribution and review\
\
](https://shopify.dev/docs/apps/launch/app-store-review)

[Specify how you'll distribute your app, then submit your app for review.](https://shopify.dev/docs/apps/launch/app-store-review)

[Merchant support\
\
](https://shopify.dev/docs/apps/launch/distribution/support-your-customers)

[App developers must be responsible stewards of their apps.](https://shopify.dev/docs/apps/launch/distribution/support-your-customers)

***

Buyers

## Connect with buyers

Benefit from a built-in audience of millions of merchants that we can intelligently connect you to.

[Visit the Shopify App Store\
\
](https://apps.shopify.com/)

[Reach merchants across the largest app store for commerce.](https://apps.shopify.com/)

![A promotional graphic illustrating the built-in audience of merchants reachable through the Shopify App Store.](https://shopify-assets.shopifycdn.com/shopifycloud/shopify-dev/production/assets/assets/images/apps/launch/home-audience-desktop-CKS_8ONa.png)

***

Growth

## Grow on the Shopify App Store

[Built for Shopify certification\
\
](https://shopify.dev/built-for-shopify)

[The Built for Shopify status and badge gives apps a significant competitive edge in the Shopify App Store.](https://shopify.dev/built-for-shopify)

[Profit on the Shopify App Store\
\
](https://shopify.dev/docs/apps/launch/distribution/revenue-share)

[0% revenue share on the first $1,000,000 USD in annual gross app revenue earned through the Shopify App Store.](https://shopify.dev/docs/apps/launch/distribution/revenue-share)

[Build your customer base\
\
](https://shopify.dev/docs/apps/launch/distribution/support-your-customers)

[Support your customers over time, so that you can grow an audience for your next app.](https://shopify.dev/docs/apps/launch/distribution/support-your-customers)

***