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Contextual Customer Insights

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Ask Less Questions: Get Better Results with Shorter Surveys

Ask Less Questions: Get Better Results with Shorter Surveys

After persuading a Fortune 100 firm to run an A/B experiment, the Harvard Business Review (HBR) reports that asking fewer questions in a survey (four to five) will not only have more value, but will also appear less intimidating than asking a longer series of multipart questions. “Response rates for the fewer questions were over...
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Announcing Nudge – Influence Behavior while Generating Insights

We’re happy to announce a new initiative at Qualaroo that will help you increase the value of your survey interactions. It is called Nudge, which is a personalized prompt at the end of a survey that encourages an action such as signing up, trying a feature or becoming a paying customer.  The targeting is personalized...
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KISSinsights Is Now Qualaroo: What You Need to Know

KISSinsights Is Now Qualaroo: What You Need to Know

Today we released our first major update to KISSinsights since acquiring it last month. It includes both a name change and a pricing change. Let’s start with the name change.  Like most companies, we were tempted to go with a cookie cutter name.  Finalists included SnapTabs and BuzzBits.  Our VP of Product, Jason Meresman, suggested...
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