Loops | Email Marketing Software for SaaS Teams

One platform,every email

Loops is the simplest way to send product email,

marketing email, and transactional email,

from waitlist to IPO.

Send marketing, product, and transactional emails.

Framer · Customer since Dec 2022Linear · Customer since Jan 2023Perplexity · Customer since Mar 2023Granola · Customer since Sep 2024Clerk · Customer since Nov 2023Sketch · Customer since Oct 2025Reuters · Customer since Feb 2024Conductor · Customer since May 2026Y Combinator · W22

Get started

Start with an agent

One-command installinstall.loops.so/wizard

Build and manage lifecycle email with your agent

Draft the message, connect each workflow step, and keep product, marketing, and transactional email in one place.

Edit emails with your agent

A delightful developer experience

We have contacts, contact properties, events and event properties. Understand the basics? You know how to use Loops.

POST

https://app.loops.so/api/v1/contacts/create

{
"email": "[email protected]",
"firstName": "Alice",
"lastName": "Smith",
"source": "signup_form",
"subscribed": true,
"userGroup": "paying"
}

$npm i loops

…/week

View on npm

Learn

API quickstart Contacts API Events API More

Build powerful lifecycle workflows

Your best opportunity for connecting with users, once they close the tab, is the inbox. Time to use your best opportunity.

Learn

Triggers Branching Playbooks More

Your growth team’s most effective lever

Connect Loops to your app and track what emails drive upgrades, churn reduction, and revenue. Move beyond “opens”.

Goal conversions

124

Free → Pro

124

3.2%

Onboarding Complete

892

68%

Referral Link Click

445

12%

Learn

Experiments Segments and filters Event properties More

Finally, marketing in sync with product

Build segments from properties and engagement, reuse them, and they will stay in sync with your product.

Saved segments

3 total

Paying Customers1,240

plan is pro+2

Recent Signups850

signed up < 7d ago+2

Didn't open last campaign125

last campaign not opened+2

Learn

Segments and filters Contact properties Mailing lists More

Stay synced with your stack

Loops sits on top of your data to help you send emails. Connect the products you already use for a simple, connected experience.

Webhooks Supabase Clerk Zapier Framer Make Segment Webflow Bubble Stripe PostHog Auth0

Learn

Stripe billing events Supabase user sync Clerk auth sync All integrations

See why teams stick with Loops

Our retention is high. We spend most of our time building things for our existing customers. Here are some nice things they’ve said.

"Loops is focused, fast, and does just what we need"

Jorn, Founder, Framer

"Loops is super simple, intuitive, and has what we need without the bloat"

Luca, Founder, Cosmos

Start sending better email today

Start sending
better email today

Free to start. No credit card required.

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All systems operational

Resources

Connect

Company

Product

All systems operational

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