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Villains of wine: John Stonehouse (MP)
Recent events show wine and politics don't always mix. This is not a new thing.
 • Joe Fattorini
I was wrong about man who "invented" luxury Champagne
A surprise email from marketing Professor Mark Ritson updates one of my most popular posts
 • Joe Fattorini
Who on earth needs five decanters?
Peter Murrell’s wine-related purchases leave us with more questions than answers.
 • Joe Fattorini
Selling wine is nothing like making love to a beautiful woman
But it turns out it is a lot like selling cars. Which is shifting what wine businesses are looking for in their teams.
 • Joe Fattorini
Writing (lessons) from Rotherham
Maybe writing gets better if it's hard to do
 • Joe Fattorini
Can you tell your story? In thirty seconds?
“Most brands can tell you their values in thirty seconds. But they can’t tell you their story in thirty minutes.”
 • Joe Fattorini
Who would drink wine on a hover board?
Only someone with a very weird intersection of interests. Because the hover board market functions weirdly similarly to the wine market.
 • Joe Fattorini
Joe Fattorini's Substack
Joe Fattorini's Substack
Home of the wine marketing masterclass - MBA-level insights for wine professionals and students every Wednesday. Chapters from "On Claret" a lavatory book on red Bordeaux every Friday. And wine, society, and culture posts in between.
Recommendations
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dnkrby wine club newsletter
dnkrby wine club newsletter
Dan Kirby
PATTERN RECOGNITION
PATTERN RECOGNITION
Beth Bentley
Wrong Side of History
Wrong Side of History
Ed West
Strategy in Praxis
Strategy in Praxis
JP Castlin
The Overflowings of a Liberal Brain
The Overflowings of a Liberal Brain
Helen Pluckrose

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