Archive - GOOD THINKING

Hot dips and serendipity: A Cannes guide

A very informal guide to surviving Lions week.

Jun 17 • Chris Danton

32:28

Oatly makes "corporate" look good

Plus: J.Crew is all-in on nostalgia, and brands are commissioning AI-training shoots.

Jun 14 • Chris Danton

Experiential is going long-format

Plus: 4 other signals from the last 4 weeks.

Jun 11 • Chris Danton

44:36

Balenciaga made a burner account

Plus: hormone-tracking toothbrushes and sheets of oat milk are now things.

Jun 7 • Chris Danton

Substack wants you to have fun and make money

Plus: RISD forgot its secret sauce. At least in terms of event planning.

Jun 3 • Chris Danton

46:15

May 2026

“Unbookable travel” is now a category

Plus: Design Within Reach made an Airbnb, and Claire’s wants to take on Sephora

May 31 • Chris Danton

Being a generalist is finally cool again

Niche down, they said. AI disagrees.

May 27 • Chris Danton

49:48

Free People champions girls. Literally.

Plus: Mayah is making maternity skincare hot, and Substack is the new travel agent.

May 24 • Chris Danton

Culture is a mirror

Plus: 10 other lessons from Brands & Culture London

May 20 • Chris Danton

50:36

Adidas 5-min ad might be the future.

Plus: Air is making B2B interesting, and luxury hotels are sanctioning decor theft.

May 17 • Chris Danton

Is AI making brands more human?

Plus: 4 other signals from the last 4 weeks.

May 13 • Chris Danton

51:22

L.L.Bean has fully logged off. And many others have too.

Plus: Neko Health will raise your heart rate, and Gen-Z is going bespoke.

May 10 • Chris Danton