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💎 Growth Gems #147 - TikTok Ads (and caveats) as the go-to alternative to an increasingly crowded Meta
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Jun 2
7
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💎 Growth Gems #146 - Offline ads and events for growing mobile apps. Really?
Gems from Larissa Morimoto (Special Projects, Growth at Photoroom) in How One Offline Event Turned into 4 Million online views on RevenueCat’s podcast.
May 5
4
1
💎 Growth Gems #145 - Onboarding and Activation: You don't have a retention problem. Fix this instead.
Gems from Daphne Tideman (Growth Advisor & Consultant at Growth Waves) in You don’t have a retention problem, fix activation instead on Botsi’s Price…
Apr 21
10
💎 Growth Gems #144 - Paid UA: What’s Actually Working in 2026
Gems from Hannah Parvaz (Founder at Aperture) in What’s Actually Working in Mobile User Acquisition in 2026 on Smart Plays
Apr 7
10
💎 Growth Gems #143 - What to do when Growth Stalls and how User Research Helps
Gems from Jason Cohen (founder and CIO of WP Engine) in The surprising advice from a founder who built 2 unicorns on Lenny’s Podcast and Aliaksandra…
Mar 24
9
💎 Growth Gems #142 - Paid UA and Creatives
Gems from Alper Taner (Head of Performance Marketing) in Creative Testing, Data-Driven Decisions, and Growing Mobile Apps on the Sub Club podcast by…
Mar 10
9
💎 Growth Gems #141 - Referral Programs
Gems from Anthony Scarpaci (Growth Consultant & Advisor | Ex-VP of Growth at Acorns, Nerdwallet, Betterment) in Designing Referral Programs That…
Feb 24
12
1
💎 Growth Gems #140 - Onboarding and Paid UA
Gems from Marcus Burke (Meta Ads & App Growth Consultant at ctrl shift), Phil Carter (CEO at Elemental Growth), and Andrey Shakhtin (CEO at FunnelFox…
Feb 10
4
1
💎 Growth Gems #139 - Creatives, Organic Social and Paid UA
Gems from Ryan Thorpe (Co-founder at Fload, ex-Reflectly) in Meet The Guy Dominating The App Store on the Superwall channel
Jan 27
7
2
💎 Growth Gems #138 - User research, Retention, and LTV increases through app2web flows
Gems from Lucy Levy (CCO at Zumba) and Nicole Salzman Page (Senior Product Manager at Zumba) in the RevenueCat’s Sub Club podcast Optimizing Funnels…
Jan 13
5
1
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