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About
Sustainable Fashion Believes Systems Can Change...Just Not People
Sustainability professionals are boldly ambitious until it comes to changing consumer behavior.
May 19
23
4
4
The Self-Fulfilling Prophecy of Boring Sustainable Fashion Launches
Can we stop blaming boring launches on the attitude-behavior gap? K, thanks!
May 4
19
5
6
H&M Isn’t a Regular Fast Fashion Brand, They’re a “Sustainable” Fast Fashion Brand
Why no one takes H&M’s sustainability claims seriously, according to consumer psychology.
Apr 14
•
Brittany Sierra
28
16
3
The Problem with Circular Fashion... According to Shein
I read Shein’s circularity report so you don’t have to (thank me later). Here’s what it says about consumer behavior.
Mar 29
•
Brittany Sierra
35
4
10
Fashion Is Losing Its Monopoly on Status
How do you get people to pay more for sustainable fashion when clothing itself no longer feels worth investing in?
Mar 26
•
Brittany Sierra
26
10
Most Popular
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If Social Media Didn't Exist, Would You Still Dress the Way You Do?
Oct 2, 2024
•
Brittany Sierra
75
14
21
The Psychology of “I Have Nothing to Wear”
Mar 3
•
Brittany Sierra
82
22
20
Broke, but Adding to Cart Anyway
Apr 30, 2025
•
Brittany Sierra
21
4
Emotion Is the Strategy
May 29, 2025
•
Brittany Sierra
48
6
11
Latest
Top
Discussions
The Psychology of “I Have Nothing to Wear”
Vestiaire Collective’s new research unpacks why “I have nothing to wear” isn’t just about your closet.
Mar 3
•
Brittany Sierra
82
22
20
Why I’m Building a 400-Person Sustainable Fashion Conference About Consumer Behavior
After 10 years in the room, I’m building SFF26 for one reason.
Feb 26
•
Brittany Sierra
48
21
13
The Missing Link Between Sustainability and Demand
Meanwhile, Allbirds launched a new collection and made the exact mistake on my 2026 OUT list.
Feb 20
•
Brittany Sierra
28
4
6
Why Rothy’s Doesn’t Lead With Sustainability
What sustainable brands can learn from Rothy’s approach to cultural relevance, scrappy partnerships, and selling the product before the mission.
Aug 14, 2025
•
Brittany Sierra
7
I've Been Struggling
A diary entry. With a point.
Aug 5, 2025
•
Brittany Sierra
28
4
3
Emotion Is the Strategy
Don’t sell a product. Sell who they want to be.
May 29, 2025
•
Brittany Sierra
48
6
11
Broke, but Adding to Cart Anyway
How confusion, convenience, and unconscious habits keep derailing conscious consumerism.
Apr 30, 2025
•
Brittany Sierra
21
4
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Green Behavior
In order to break the rules, you have to understand the rules. Exploring the intersection of consumer behavior, psychology, sustainability, and fashion.
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