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Welcome to The FoundHer Files
No Fluff. No Gatekeeping. Just What’s Working...Because We're Better Together.
 • Lindsay Pinchuk
What Happened After I Shared the Post I Almost Didn't Publish
What I learned about story, business, and the people who are looking for you.
 • Lindsay Pinchuk
The Anatomy of a Story That Converts
A six-part framework, plus three real founder examples you can model from starting this weekend
 • Lindsay Pinchuk
I promised you this story...
My mom asked if I was losing clients, I laughed.
 • Lindsay Pinchuk
Deep Dive: The Partnership That Built My Business, Sold My Business, and Saved My Business
One relationship over a decade with three distinct acts. And the lesson most acquirers, and most founders, will never understand about what a…
 • Lindsay Pinchuk
How One Cold Email and One In-Person Meeting Built TaskRabbit Into a $1.5B Business
A 5-minute read on the partnership move that turned an impossible-to-reach company into the acquirer, and what it teaches you about who you actually…
 • Lindsay Pinchuk
The Math Nobody Wants to Do Out Loud
On $20,000 weekend retreats, $130,000 "masterminds," $1,000 "intimate" dinners, and the five questions to ask before you pay any coach a dollar.
 • Lindsay Pinchuk
FoundHer to FoundHer: Your Most Pressing Marketing for Small Business Questions, Answered
Four questions from this month that I want to answer publicly, for the women who are sitting with the same ones but haven't sent the DM.
 • Lindsay Pinchuk
"The Best Entrepreneurs Are in Their 40s." I Have the Receipts.
Five lessons from a founder who built one iconic company over 30 years, and is doing it again at 52.
 • Lindsay Pinchuk
The Honest Company Case Study: A 4-Year Path From a Lobby Meeting to a Six-Figure Partnership
The full anatomy of a partnership that took four years to monetize, and why every step before the paid deal mattered more than the paid deal itself.
 • Lindsay Pinchuk
Everyone's Teaching You to Pitch Brands for Paid Deals. Here's What They're Missing.
The trade phase most small business owners skip is the exact phase that creates the paid relationships they actually want.
 • Lindsay Pinchuk
I Spent $7,000 on the Wrong Ad Funnel. Then I Found the One That Returned 9x
Nine months of testing. Three different funnels. The numbers most marketing experts won't show you.
 • Lindsay Pinchuk
What If the Best Marketing Strategy in 2026 Was the One I Used in 2010?
A 5-minute read on the marketing investment most founders are making out of order, and the foundation almost nobody is teaching you to build first.
 • Lindsay Pinchuk
DEEP DIVE: You're Invisible Because You're Not Telling Your Story. Here's How to Fix That, Starting Today.
May 1st. The first week of the month. There is no better time to hear this.
 • Lindsay Pinchuk
The FoundHer Files
The FoundHer Files
Weekly deep dives on marketing, entrepreneurship and building a business for women business owners 40+. No fluff. No gatekeeping. Just what works, because at this age, we're better together.
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