ENUM
PostMetricType
List of possible metrics available for a Post.
Values fall into three groups:
- Cross-network normalized (reactions, comments, shares, reposts, reach, impressions, views, clicks, engagementRate): Used wherever a concept maps cleanly across networks. Per-network adapters normalize their native names (e.g., Instagram
likes→reactions, Twitterretweets→reposts). - Network-specific (saves, follows, quotes, viewers, totalTimeWatched, likes): Real metrics that don't have a cross-network equivalent.
likesis intentionally distinct fromreactionson Facebook — Facebook's Graph API surfaces them separately. - Aggregation-only (postCount): Meaningful only on aggregate endpoints; never emitted per-post.
Deprecated values are pre-normalization legacy or tied to features being removed. They're kept in the enum for backwards compatibility until clients migrate.
Values 23
clicks
How many times people clicked on your post.
comments
The count of comments and replies on your post. Unified across networks (Threads `replies` maps here).
engagementRate
The percentage of people who interacted with your post compared to how many saw it. Unit: percentage.
favorites
Deprecated: not emitted by any per-network definition. Use `reactions` instead — Twitter and Mastodon favorites normalize into `reactions`. Will be removed on 2026-12-01.
Deprecated: Not emitted by any per-network definition; use `reactions` instead. Will be removed on 2026-12-01.
follows
The number of new followers gained from this post (Instagram).
impressions
How many times your post was shown on screen. May include multiple views by the same person — useful for spotting how often the content gets surfaced.
likes
The Like-reaction subcount on Facebook. Distinct from `reactions` (which is the total of all reaction types — Like, Love, Care, Haha, Wow, Sad, Angry); Facebook's Graph API reports them separately and we mirror that.
link_clicks
Deprecated: StartPage link-clicks metric. StartPage is being deprecated as a product. Will be removed on 2026-12-01.
Deprecated: StartPage is being deprecated as a product. Will be removed on 2026-12-01.
other
Deprecated catch-all from pre-normalization. Never emitted. Will be removed on 2026-12-01.
Deprecated: Catch-all from pre-normalization; never emitted. Will be removed on 2026-12-01.
postCount
The count of posts included in an aggregated response. Only meaningful on aggregate endpoints — never emitted per-post.
quotes
How many times your post was quoted (Threads).
reach
The number of unique people who saw your post.
reactions
How many people reacted to your post. Unified across networks: Instagram/Twitter `likes`, Mastodon `favorites`, etc. all map to this value.
reblogs
Deprecated: not emitted by any per-network definition. Use `reposts` instead — Mastodon reblogs normalize into `reposts`. Will be removed on 2026-12-01.
Deprecated: Not emitted by any per-network definition; use `reposts` instead. Will be removed on 2026-12-01.
repins
Deprecated: not emitted by any per-network definition. Pre-normalization legacy from the Pinterest era. Will be removed on 2026-12-01.
Deprecated: Not emitted by any per-network definition. Will be removed on 2026-12-01.
replies
Deprecated: not emitted by any per-network definition. Use `comments` instead — replies are normalized into `comments` on the networks that distinguish them (Threads). Will be removed on 2026-12-01.
Deprecated: Not emitted by any per-network definition; use `comments` instead. Will be removed on 2026-12-01.
reposts
How many times your post was reposted by others. Twitter `retweets`, Mastodon `reblogs`, Threads `reposts` all normalize to this value.
retweets
Deprecated: not emitted by any per-network definition. Use `reposts` instead — Twitter retweets normalize into `reposts`. Will be removed on 2026-12-01.
Deprecated: Not emitted by any per-network definition; use `reposts` instead. Will be removed on 2026-12-01.
saves
How many times people saved your post (Instagram, Pinterest). A strong signal that the content is worth revisiting.
shares
How many times your post was shared or forwarded by others.
totalTimeWatched
Total time watched, in minutes, for video-style posts (LinkedIn).
viewers
Unique viewer count for video-style posts (LinkedIn).
views
How many times your post was viewed. Used for video-style posts and on networks that report views distinctly from impressions.